Bradley Beach, NJ Airbnb Market Data, Statistics, and Occupancy Rates

Bradley Beach Short-Term Rental Market Overview

Bradley Beach is a compact Jersey Shore market with just 24 active Airbnb listings and a pronounced summer-driven revenue cycle. The average daily rate of $491 comfortably exceeds the New Jersey state average of $430, and top-performing months like July and August can push individual listing revenue above $14,000–$15,000. However, average home values near $1.69 million and a 25% occupancy rate mean investors need to be strategic about deal sourcing and pricing to generate attractive returns in this high-cost coastal market.

Key Market Statistics

According to Rabbu market data, the Bradley Beach short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Bradley Beach

Bradley Beach draws investor attention for its premium nightly rates and proximity to the Jersey Shore's seasonal tourism demand, though high property costs and concentrated seasonality require careful underwriting.

Expert Market Assessment

"Bradley Beach presents a competitive but narrowly seasonal opportunity — the vast majority of annual revenue is concentrated between May and September, with August alone accounting for roughly 22% of the yearly total. Off-peak months from November through March generate modest income, averaging between $1,196 and $2,862 per month. With average home values near $1.69 million and annual revenue around $69,090, the revenue-to-price ratio is tight and demands careful deal selection. Investors who secure properties below market value or differentiate with premium amenities stand the best chance of generating worthwhile returns in this high-barrier coastal market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Bradley Beach

Average revenue by month in Bradley Beach

Bradley Beach exhibits extreme seasonality: August leads at $15,157 in average monthly revenue while February bottoms out at just $1,196 — a 12.7x spread between peak and trough. The prime earning window spans June through September, which collectively accounts for the bulk of annual income, making summer pricing optimization critical for investors.

Active Airbnb listings by property size in Bradley Beach

The entire reportable supply in Bradley Beach consists of 3-bedroom properties, with 13 active listings in that category. This concentration suggests limited diversity in available inventory, and investors considering studio, 1-bedroom, 2-bedroom, or larger configurations may find an underserved niche worth exploring.

Average daily rate (ADR) by property size in Bradley Beach

Three-bedroom properties — the only size with sufficient data — command an ADR of $484, closely aligning with the market-wide average of $491. With no other property sizes represented, there's no direct comparison available, but the premium rate reflects strong guest demand for family-sized beach rentals.

Average RevPAN by property size in Bradley Beach

Three-bedroom listings produce a RevPAN of $86, which falls below the market-wide average of $120. This gap suggests that some non-reported property types or premium outlier listings may be pulling the overall market average higher, and investors should model returns using the size-specific figure for more conservative projections.

Average occupancy rates by property size in Bradley Beach

Three-bedroom properties average an 18% occupancy rate, noticeably below the market-wide 25% average. This lower figure reflects the seasonal nature of beach rentals in Bradley Beach, where properties may sit vacant for extended stretches during winter but fill rapidly during the summer months.

Average monthly revenue by property size in Bradley Beach

Three-bedroom listings generate an average of $5,377 per month, slightly below the overall market average of $5,757. For investors targeting the dominant property type in this market, this figure provides a realistic monthly revenue baseline, though summer months will far exceed this average while winter months will trail significantly.

Average annual revenue by property size in Bradley Beach

At $64,533 in average annual revenue, 3-bedroom properties deliver the core of what investors can expect in Bradley Beach. Against average home values of roughly $1.69 million, this revenue figure underscores the importance of securing properties at favorable price points to achieve acceptable yield.

Most common amenities for Airbnb listings in Bradley Beach

Kitchens (100%), parking (96%), and washer/dryer combos (83%) are table stakes for Bradley Beach listings, while outdoor amenities like BBQ grills (71%), patios (63%), and backyards (58%) signal strong guest expectations for summer entertaining space. Beach access appears in only 42% of listings, suggesting that properties offering direct or convenient beach proximity may have a meaningful competitive edge.

Understanding Bradley Beach's ROI Score: 51/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Bradley Beach's ROI Score of 51 out of 100 places it in the 'Competitive Opportunity' band, reflecting a market where strong demand and premium rates coexist with high entry costs and moderate occupancy. The below-average revenue-to-price ratio is the primary drag, as average home values near $1.69 million compress yields even with solid summer revenue. Investors should pair this data with thorough local regulatory research and focus on deal sourcing — finding properties priced below the market average or with value-add potential will be key to unlocking returns.

Short-Term Rental Regulations in Bradley Beach

Understanding local STR regulations is essential before investing in Bradley Beach. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Bradley Beach, New Jersey may be required to obtain permits or register with the borough before listing a property. Investors should verify current requirements directly with Bradley Beach municipal offices and the State of New Jersey, as local STR ordinances can change.

Key Restrictions

Common restrictions in New Jersey shore communities can include occupancy limits, minimum stay requirements (particularly during peak summer weekends), noise ordinances, and parking regulations. HOA covenants may impose additional limitations, and some municipalities cap the total number of STR permits issued, so prospective hosts should confirm the full regulatory landscape before purchasing.

Tax Obligations

Short-term rental hosts in New Jersey are generally subject to state sales tax and local occupancy or tourism taxes. Many booking platforms collect and remit these taxes automatically, but operators should confirm their specific obligations with a tax professional familiar with New Jersey STR regulations.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Bradley Beach can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Bradley Beach's summer-centric demand pattern is unlikely to shift significantly — expect July and August to remain the primary revenue engines, with shoulder months like May, June, and September providing meaningful supplemental income. ADR may see modest upward pressure in the range of 1–3% given the market's premium positioning along the Jersey Shore, though year-round occupancy is estimated to hover in the 23–27% range. The 153% year-over-year listing growth signals rising investor interest, which could compress margins if supply outpaces demand. Investors entering now should plan conservatively, budgeting for slower winter months while capitalizing on peak summer pricing."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Bradley Beach, NJ

What is the average Airbnb occupancy rate in Bradley Beach?

The average Airbnb occupancy rate in Bradley Beach is currently 25%, which falls below the New Jersey state average of 34%. This reflects the market's strong summer seasonality — properties fill up during peak beach months but see significantly lower demand during the colder off-season. Investors should plan for occupancy to concentrate heavily between May and September.

How much do Airbnb hosts make in Bradley Beach?

Airbnb hosts in Bradley Beach earn an average of $5,757 per month, which translates to approximately $69,090 in annual revenue based on the trailing 12-month historical average. However, this figure masks extreme seasonality: August listings average over $15,000 while February dips to around $1,196. Three-bedroom properties — the dominant listing type — average about $64,533 annually.

Is Bradley Beach a good market for Airbnb investment?

Bradley Beach scores a 51 out of 100 on Rabbu's ROI Score, classified as a 'Competitive Opportunity.' The market features premium nightly rates ($491 ADR) and strong summer demand, but high average home values near $1.69 million and a below-average revenue-to-price ratio mean investors need to find well-priced properties and manage costs carefully. It can work well for those who buy right and optimize for the lucrative summer season.

What is the average daily rate (ADR) for Airbnb in Bradley Beach?

The average daily rate for Airbnb listings in Bradley Beach is $491, which is about 14% higher than the New Jersey state average of $430. For three-bedroom properties specifically, the ADR comes in at $484. These rates reflect the premium that guests are willing to pay for a Jersey Shore beach getaway.

Are short-term rentals legal in Bradley Beach?

Short-term rentals operate in Bradley Beach, as evidenced by the 24 active Airbnb listings currently in the market. However, specific permit requirements and local regulations may apply. Prospective investors should consult directly with the Borough of Bradley Beach and review any applicable New Jersey state laws before purchasing or listing a property.

When is peak season for Airbnb in Bradley Beach?

Peak season in Bradley Beach runs from June through August, with August being the highest-earning month at an average of $15,157 per listing. July is close behind at $14,485. The shoulder months of May ($6,295) and September ($7,110) also produce solid revenue. Winter months from November through March are the slowest period, with monthly averages ranging from about $1,196 to $2,862.

How many Airbnbs are there in Bradley Beach?

There are currently 24 active Airbnb listings in Bradley Beach as of April 2026. The market has seen significant growth, with a 153% year-over-year increase in active listings. The supply is concentrated in three-bedroom properties, which account for 13 of the 24 total listings.

How is Airbnb revenue calculated in Bradley Beach?

The annual and monthly revenue figures for Bradley Beach are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Bradley Beach and surrounding areas
• Occupancy rates, average daily rates, and RevPAN trends by property size
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Market data reflects a trailing 12-month period and may not capture very recent changes in regulation, pricing, or supply. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.