Bradley, CA Airbnb Market Data, Statistics, and Occupancy Rates

Bradley Short-Term Rental Market Overview

Bradley, CA is a small, niche short-term rental market with just 28 active Airbnb listings and an average annual revenue of $45,369 per property. With an ADR of $476 and a favorable supply/demand balance rated above average, the market appeals to investors looking for a rural California getaway destination — though the current 9% occupancy rate sits well below the state average and signals a highly seasonal demand pattern that requires careful planning.

Key Market Statistics

According to Rabbu market data, the Bradley short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Bradley

Investors are drawn to Bradley for its favorable revenue-to-price ratio and limited competition in a scenic, outdoor-recreation-oriented pocket of California's Central Coast.

Expert Market Assessment

"Bradley presents a moderate-opportunity market best suited for investors who understand seasonal dynamics and are comfortable with lower occupancy in exchange for premium nightly rates. The summer months — June through August — account for a disproportionate share of annual revenue, with August alone generating nearly three times what January delivers. The ROI score of 61 out of 100 reflects an attractive but not exceptional opportunity: revenue relative to property cost is reasonable for California, and the supply/demand balance favors hosts, but below-average occupancy stability is a real consideration. Investors who can optimize pricing during peak season and keep costs lean during slower months stand the best chance of solid returns here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Bradley

Average revenue by month in Bradley

Bradley's revenue is heavily seasonal, peaking in August at $6,128 and bottoming out in January at $2,239 — a spread of nearly $3,900. The June–August corridor delivers roughly 36% of total annual revenue, making summer pricing optimization critical for maximizing returns.

Active Airbnb listings by property size in Bradley

Supply is tightly concentrated between 3-bedroom (10 listings) and 4-bedroom (9 listings) properties, which together account for the majority of the 28 active listings. This narrow size distribution suggests limited variety in the market, and investors considering smaller or larger configurations may find less direct competition.

Average daily rate (ADR) by property size in Bradley

ADR jumps significantly from $341 for 3-bedroom properties to $494 for 4-bedrooms — a 45% premium for just one additional bedroom. This steep scaling suggests strong guest willingness to pay more for larger accommodations, making the 4-bedroom segment particularly interesting from a nightly rate perspective.

Average RevPAN by property size in Bradley

RevPAN is modestly higher for 4-bedroom properties at $37 compared to $31 for 3-bedrooms, reflecting the combined effect of higher ADR and slightly lower occupancy. While both figures are modest in absolute terms due to low overall occupancy, the 4-bedroom advantage of roughly 19% is meaningful at scale over a full year.

Average occupancy rates by property size in Bradley

Occupancy rates are low across both property sizes, with 3-bedrooms at 9% and 4-bedrooms at 8%. This uniformly low occupancy underscores the seasonal, weekend-and-holiday-driven nature of demand in Bradley rather than a size-specific issue.

Average monthly revenue by property size in Bradley

4-bedroom properties generate $4,495 per month on average, outperforming 3-bedroom units at $2,949 — a 52% revenue advantage. The higher ADR of larger properties more than compensates for marginally lower occupancy, making them the stronger revenue generators on a monthly basis.

Average annual revenue by property size in Bradley

At $53,942 annually, 4-bedroom listings earn roughly $18,500 more per year than 3-bedroom properties ($35,389). For investors weighing acquisition costs against income potential, the 4-bedroom configuration appears to offer meaningfully better return potential in this market.

Most common amenities for Airbnb listings in Bradley

Kitchens (100%), BBQ grills (96%), and parking (96%) are near-universal in Bradley's listings, reflecting guest expectations for self-sufficient rural stays. Lake access appears in 54% of listings, signaling it as a key differentiator, while amenities like hot tubs (25%) and pools (46%) represent opportunities to stand out from the competition.

Understanding Bradley's ROI Score: 61/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Bradley's ROI score of 61 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by an average revenue-to-price ratio and an above-average supply/demand balance that favors hosts in this small market. The score is tempered by below-average occupancy stability, reflecting the pronounced seasonality that concentrates income into summer months. Investors should pair this data with thorough local regulatory research and model cash flow conservatively around the off-peak months to ensure the numbers work.

Short-Term Rental Regulations in Bradley

Understanding local STR regulations is essential before investing in Bradley. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Bradley may need to obtain permits or register with San Luis Obispo County or Monterey County (depending on exact location), as California leaves much STR regulation to local jurisdictions. Investors should verify current permit and registration requirements directly with the relevant county planning or code enforcement office before listing a property.

Key Restrictions

Common restrictions in rural California communities can include occupancy limits tied to bedroom count, minimum-stay requirements, noise ordinances, and parking mandates — particularly in areas near lakes or recreational sites. HOA covenants, if applicable, may impose additional limitations on rental frequency or guest behavior, so reviewing CC&Rs is essential before purchasing.

Tax Obligations

STR hosts in California are generally subject to transient occupancy tax (TOT), which varies by county and can range from roughly 7% to 12% or more. Platforms like Airbnb often collect and remit these taxes on behalf of hosts, but operators should confirm their specific obligations with the county tax collector's office.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Bradley can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Bradley's STR market is likely to remain heavily seasonal, with summer months driving the bulk of revenue. Given the 111% year-over-year growth in active listings, competition is increasing, which could put modest downward pressure on occupancy unless demand keeps pace. ADR may hold relatively steady in the $460–$500 range given the rural premium these properties command, but investors should plan for monthly revenue swings from roughly $2,200 in January to over $6,100 in August. Revenue estimates suggest stable but modest growth, contingent on continued interest in lake and outdoor-oriented getaways."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Bradley, CA

What is the average Airbnb occupancy rate in Bradley?

The average occupancy rate for Airbnb listings in Bradley is currently 9%, which is significantly below the California state average of 43%. This reflects the highly seasonal nature of the market — demand concentrates heavily in the summer months, with much lighter booking activity during winter. Investors should account for extended low-occupancy periods when modeling cash flow.

How much do Airbnb hosts make in Bradley?

Based on the trailing 12 months of booking data, active Airbnb hosts in Bradley earn an average of $3,780 per month and approximately $45,369 annually. Revenue varies widely by season, ranging from around $2,239 in January to $6,128 in August. Larger 4-bedroom properties tend to outperform, averaging $53,942 per year compared to $35,389 for 3-bedroom listings.

Is Bradley a good market for Airbnb investment?

Bradley earns a Rabbu ROI Score of 61 out of 100, placing it in the 'Attractive Opportunity' category. The market benefits from a favorable supply/demand balance and a reasonable revenue-to-price ratio for California. However, below-average occupancy stability and strong seasonality mean that investors need to plan carefully around peak and off-peak periods. It's best suited for those comfortable with a summer-weighted income stream.

What is the average daily rate (ADR) for Airbnb in Bradley?

The average daily rate in Bradley is $476, which is below the California state average of $551. ADR varies by property size — 3-bedroom listings average $341 per night while 4-bedroom properties command $494. The rural, recreation-focused setting supports premium pricing during peak summer months.

Are short-term rentals legal in Bradley?

Short-term rentals are generally permitted in the Bradley area, though specific regulations are set at the county level in California. Depending on the property's exact location, operators may need to comply with San Luis Obispo County or Monterey County rules regarding permits, registration, occupancy limits, and transient occupancy taxes. We recommend verifying all requirements with local authorities before purchasing or listing a property.

When is peak season for Airbnb in Bradley?

Peak season in Bradley runs from June through August, with August delivering the highest average monthly revenue at $6,128. July ($5,518) and June ($4,748) are also strong months. The off-peak period spans roughly November through February, when monthly revenue drops to the $2,200–$3,000 range. This pronounced seasonality is driven by warm-weather outdoor and lake recreation demand.

How many Airbnbs are there in Bradley?

As of April 2026, there are 28 active Airbnb listings in Bradley. The market has seen significant growth, with a 111% year-over-year increase in active listings. Supply is concentrated in 3-bedroom (10 listings) and 4-bedroom (9 listings) properties, with the remainder spread across other configurations.

How is Airbnb revenue calculated in Bradley?

The annual and monthly revenue figures for Bradley are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Historical monthly and annual revenue based on trailing 12-month booking data
• Home value estimates from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, permit requirements, and tax obligations vary and should be independently verified before investing.