Brandon, FL Airbnb Market Data, Statistics, and Occupancy Rates

Brandon Short-Term Rental Market Overview

Brandon, FL presents an attractive entry point for short-term rental investors looking at the greater Tampa Bay corridor, with average home values of $451,831 and annual STR revenue averaging $26,660 across active listings. The market's 157 active Airbnb listings and above-average occupancy stability suggest consistent traveler demand, while an ADR of $186 — well below Florida's $498 state average — positions Brandon as a budget-friendly alternative that appeals to value-conscious guests and families. With a 141% year-over-year growth in active listings, investor interest is clearly building here.

Key Market Statistics

According to Rabbu market data, the Brandon short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Brandon

Brandon's proximity to Tampa attractions, affordable property prices relative to Florida peers, and steady occupancy fundamentals make it a compelling market for STR investors seeking reliable cash flow without coastal-market price tags.

Expert Market Assessment

"Brandon earns an ROI score of 58 out of 100 — categorized as an Attractive Opportunity — with its strongest marks in occupancy stability and balanced revenue-to-price dynamics. The market shows clear seasonality: March stands out as the peak month at $3,623 in average revenue, while September dips to $1,533, creating a roughly 2.4x spread that investors should factor into cash-flow planning. Larger homes generate disproportionately higher returns, with 5-bedroom properties averaging nearly $58,500 annually, but supply remains thin in those sizes — just 9 active listings — which could signal a niche worth pursuing. The below-average supply/demand balance warrants attention, as the 141% year-over-year listing growth suggests competition is heating up."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Brandon

Average revenue by month in Brandon

Brandon's revenue cycle peaks sharply in March at $3,623 — nearly 2.4 times the September low of $1,533 — revealing pronounced winter-spring seasonality that investors should build into their financial models. The December–March window consistently outperforms the rest of the year, while June through September represents the softest stretch.

Active Airbnb listings by property size in Brandon

One-bedroom units dominate supply with 61 of 157 active listings (39%), while 2-bedroom properties are notably underrepresented at just 15 listings. The 4-bedroom segment (34 listings) is also well-stocked, but 5-bedroom homes remain scarce at only 9 listings, potentially offering less competition for investors targeting larger family or group accommodations.

Average daily rate (ADR) by property size in Brandon

ADR scales steadily from $77 for 1-bedroom listings to $354 for 5-bedroom homes, with each additional bedroom adding roughly $55–$80 in nightly rate. The jump from 3 bedrooms ($213) to 4 bedrooms ($291) is particularly notable, suggesting a strong premium for larger properties that can accommodate families or groups.

Average RevPAN by property size in Brandon

RevPAN climbs consistently with property size, from $38 for 1-bedroom units to $147 for 5-bedroom homes, confirming that larger properties generate meaningfully more revenue per available night even after accounting for their somewhat lower occupancy rates. The 4- and 5-bedroom tiers offer the strongest RevPAN figures and represent the most efficient earners on a per-night basis.

Average occupancy rates by property size in Brandon

Occupancy rates are tightly clustered between 42% and 51%, with 2-bedroom listings leading at 51% and 5-bedroom properties trailing at 42%. The modest spread suggests that while smaller units fill slightly more often, the difference isn't dramatic enough to undermine the revenue advantage that larger homes enjoy through higher nightly rates.

Average monthly revenue by property size in Brandon

Monthly revenue roughly quintuples from 1-bedroom listings ($925) to 5-bedroom homes ($4,874), making larger properties the clear top earners in Brandon. Even mid-size 3-bedroom units generate $2,598 per month — outpacing the overall market average of $2,221 — which positions them as a solid middle-ground option for investors seeking strong returns without the higher acquisition costs of larger homes.

Average annual revenue by property size in Brandon

Five-bedroom properties lead annual revenue at $58,491, followed closely by 4-bedroom homes at $47,120 — both well above the market average of $26,660. For investors evaluating return potential against acquisition cost, the 3-bedroom tier at $31,176 annually may offer the most balanced ratio, while 1-bedroom units at $11,103 are best suited for lower-cost entry strategies.

Most common amenities for Airbnb listings in Brandon

Parking (96%), kitchen access (92%), and self check-in (87%) are near-universal among Brandon listings, signaling that guests expect a home-like, independent stay experience. Outdoor amenities like backyards (69%), patios (61%), and pools (36%) differentiate listings in this suburban Florida market, while workspace availability at 62% hints at meaningful demand from remote workers and business travelers.

Understanding Brandon's ROI Score: 58/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Brandon's ROI score of 58 out of 100 places it in the Attractive Opportunity band, driven primarily by above-average occupancy stability and an average revenue-to-price ratio that suggests reasonable yield on invested capital. The below-average supply/demand balance is worth watching, as rapid listing growth (141% year over year) could compress margins if demand doesn't keep pace. Investors should pair these metrics with thorough local regulatory research and property-level underwriting to confirm that returns align with their targets.

Short-Term Rental Regulations in Brandon

Understanding local STR regulations is essential before investing in Brandon. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Brandon, FL, which falls within Hillsborough County, should verify whether a local business tax receipt, STR registration, or specific permit is required before listing. Florida's statewide licensing through the Department of Business and Professional Regulation may also apply, so investors should confirm compliance at both the county and state level.

Key Restrictions

Common restrictions in Florida STR markets include occupancy limits based on property size, minimum stay requirements in certain zoning districts, noise ordinances, parking mandates, and trash management rules. HOA or deed restrictions can also prohibit or limit short-term rentals in specific communities, so reviewing governing documents before purchasing is essential.

Tax Obligations

STR hosts in Florida are typically responsible for collecting and remitting the state's transient rental tax as well as any applicable Hillsborough County tourist development tax. Platforms like Airbnb often handle state-level tax collection automatically, but operators should verify that all local obligations are covered to remain in good standing.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Brandon can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Brandon's STR market is expected to maintain its seasonal rhythm, with the strongest revenue months concentrated in the first quarter — particularly March, which historically outperforms all other months by a wide margin. Occupancy rates should hold in the 46–50% range market-wide, supported by the area's above-average occupancy stability. ADR may see modest increases of 2–4% as new listings professionalize and amenity standards rise, though the rapid 141% growth in supply could temper gains if demand doesn't keep pace. Investors entering now should plan for softer summer and fall months while capitalizing on winter-spring peaks."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Brandon, FL

What is the average Airbnb occupancy rate in Brandon?

The average Airbnb occupancy rate in Brandon, FL is currently 48%, which trails the statewide average of 54%. Occupancy is relatively consistent across property sizes, ranging from 42% for 5-bedroom homes to 51% for 2-bedroom units. This above-average occupancy stability means hosts can expect fairly predictable booking patterns throughout the year, though seasonal dips — particularly in late summer and early fall — should be anticipated.

How much do Airbnb hosts make in Brandon?

Airbnb hosts in Brandon earn an average of $2,221 per month and approximately $26,660 per year, based on the trailing 12 months of booking data across active comparable listings. Revenue varies significantly by property size: 1-bedroom listings average $925 per month, while 5-bedroom properties bring in roughly $4,874 monthly. Peak earning months like March can push revenue above $3,600, while slower months like September may fall to around $1,533.

Is Brandon a good market for Airbnb investment?

Brandon scores a 58 out of 100 on Rabbu's ROI Score, placing it in the Attractive Opportunity category. The market benefits from above-average occupancy stability and a reasonable revenue-to-price ratio, with average home values around $451,831. Investors should note that supply is growing quickly — active listings have increased 141% year over year — so differentiation through property quality, amenities, and competitive pricing will be increasingly important.

What is the average daily rate (ADR) for Airbnb in Brandon?

The average daily rate for Airbnb listings in Brandon is $186, which is significantly below Florida's statewide average of $498. ADR scales meaningfully with property size, from $77 for 1-bedroom listings up to $354 for 5-bedroom homes. This lower ADR reflects Brandon's positioning as a value-driven market within the Tampa Bay area rather than a luxury or resort destination.

Are short-term rentals legal in Brandon?

Short-term rentals operate in Brandon, FL, but investors should verify current permit, licensing, and zoning requirements with Hillsborough County and the Florida Department of Business and Professional Regulation. Regulations can vary by neighborhood and may be subject to HOA restrictions. It's always advisable to consult local authorities and review any community governing documents before purchasing a property for STR use.

When is peak season for Airbnb in Brandon?

Peak season for Airbnb in Brandon runs from January through March, with March being the highest-earning month at an average of $3,623 in revenue. February also performs well at $2,724. The slowest period falls between June and September, with September bottoming out at $1,533. This winter-spring peak aligns with snowbird travel patterns and Florida's high season for tourism.

How many Airbnbs are there in Brandon?

There are currently 157 active Airbnb listings in Brandon, FL. The supply is led by 1-bedroom units (61 listings), followed by 4-bedroom homes (34 listings) and 3-bedroom properties (31 listings). Active listings have grown 141% year over year, indicating significant new investor and host activity in the market.

How is Airbnb revenue calculated in Brandon?

The annual and monthly revenue figures for Brandon are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, location within the market, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Brandon, FL and surrounding areas
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to benchmark guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture the most recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.