Brandon, MS Airbnb Market Data, Statistics, and Occupancy Rates

Brandon Short-Term Rental Market Overview

Brandon, MS is a compact but growing short-term rental market with 44 active Airbnb listings and an 84% year-over-year increase in supply — a signal that investors are taking notice. Average annual revenue sits at $23,607, supported by an ADR of $190 that comes in well below the $318 Mississippi state average, keeping nightly rates accessible for a broad guest base. With an ROI score of 59 out of 100, the market offers attractive potential for investors who pair the right property type with disciplined pricing strategy.

Key Market Statistics

According to Rabbu market data, the Brandon short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Brandon

Brandon appeals to investors seeking affordable Mississippi real estate with growing STR demand and revenue that tracks meaningfully against home values.

Expert Market Assessment

"Brandon presents a moderate-to-attractive opportunity for STR investors willing to navigate a market still in its early growth phase. Revenue peaks in July at $2,688, while February dips to $1,352 — a roughly 2:1 seasonal spread that underscores the importance of pricing strategy across the calendar. The supply mix skews heavily toward 3-bedroom homes, which means larger 4-bedroom properties and smaller 1–2-bedroom units face less direct competition. Investors who target underserved property sizes and lean into amenities guests expect — like parking, laundry, and outdoor space — are best positioned to outperform market averages."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Brandon

Average revenue by month in Brandon

Revenue in Brandon peaks in July at $2,688 and bottoms out in February at $1,352, creating a seasonal spread of nearly $1,340. The summer months (May through July) and the fall stretch from October through November represent the strongest earning windows, while January and February are clearly the softest periods for hosts to manage through.

Active Airbnb listings by property size in Brandon

Three-bedroom properties dominate Brandon's supply with 22 of the 44 active listings, making up exactly half the market. One-bedroom and 4-bedroom units are each represented by just 6 listings, suggesting these sizes face less competition and could represent differentiation opportunities for new investors.

Average daily rate (ADR) by property size in Brandon

ADR climbs from $117 for 1-bedroom listings to $242 for 4-bedrooms, though interestingly 2-bedrooms ($180) and 3-bedrooms ($178) are virtually identical in nightly rate. The jump to $242 for 4-bedroom properties represents a meaningful premium that, combined with lower competition, makes larger homes particularly interesting from a pricing standpoint.

Average RevPAN by property size in Brandon

RevPAN increases steadily with property size, from $21 for 1-bedrooms to $63 for 4-bedrooms — a threefold difference. Three-bedroom listings deliver $58 in RevPAN, which is close to the 4-bedroom figure but with significantly more competition in the market, making 4-bedrooms the clear efficiency leader.

Average occupancy rates by property size in Brandon

Three-bedroom listings lead occupancy at 33%, followed by 4-bedrooms at 26% and 2-bedrooms at 25%, while 1-bedrooms lag noticeably at just 18%. The relatively low occupancy across all sizes reflects the market's early-stage dynamics, but the gap between 3-bedrooms and smaller units suggests guests in Brandon tend to prefer more spacious accommodations.

Average monthly revenue by property size in Brandon

Four-bedroom properties are the top earners at $2,964 per month, roughly three times the $941 that 1-bedroom listings generate. Two-bedroom and 3-bedroom units perform nearly identically at around $1,960–$1,984 per month, indicating that the meaningful revenue jump only comes at the 4-bedroom tier.

Average annual revenue by property size in Brandon

Annual revenue ranges from $11,295 for 1-bedroom listings to $35,570 for 4-bedrooms, with 2-bedroom ($23,808) and 3-bedroom ($23,516) properties clustered tightly in the middle. For investors focused on maximizing gross revenue, 4-bedroom homes offer roughly 50% more annual income than the next best option despite having the same number of listings as 1-bedrooms.

Most common amenities for Airbnb listings in Brandon

Parking (98%), washer (96%), dryer (93%), and self check-in (91%) are near-universal across Brandon listings, effectively making them baseline guest expectations rather than differentiators. Outdoor amenities like backyards (77%), BBQ grills (59%), and patio space (57%) are common but not ubiquitous, while lake access (25%) and waterfront locations (14%) represent premium positioning that could justify higher nightly rates.

Understanding Brandon's ROI Score: 59/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Brandon's ROI score of 59 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market with decent revenue potential relative to property costs and promising growth momentum. The score is underpinned by average marks in revenue-to-price ratio, occupancy stability, and supply/demand balance, while market growth trend rates above average — a positive signal for investors entering a still-maturing market. Pairing this data with local regulatory research and a careful property selection strategy will help investors make the most of what Brandon has to offer.

Short-Term Rental Regulations in Brandon

Understanding local STR regulations is essential before investing in Brandon. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Brandon, Mississippi may be required to obtain a permit or business license before listing a property. Investors should verify current requirements directly with the City of Brandon and Rankin County authorities, as local rules can change.

Key Restrictions

Common STR restrictions in Mississippi communities can include occupancy limits, minimum-stay requirements, noise ordinances, and parking regulations. HOA rules may also apply to properties in subdivisions, and some areas impose caps on the number of active permits, so due diligence before purchasing is essential.

Tax Obligations

Hosts in Mississippi are generally subject to state sales tax and local tourism or occupancy taxes on short-term rental income. Many booking platforms collect and remit these taxes automatically, but operators should confirm their obligations with the Mississippi Department of Revenue to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Brandon can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Rapid listing growth suggests rising investor confidence in Brandon, and above-average market growth trends point to continued momentum over the next 12–18 months. Summer months like July have historically delivered the strongest revenue, so newly entering hosts should plan for seasonal swings — expect ADR to hold steady or tick up 1–3% as demand catches up with expanding supply. Occupancy currently sits at 28%, roughly in line with the state average, and could improve modestly if supply growth moderates. Investors entering now should budget conservatively for off-peak months like February while capitalizing on the summer and fall peaks."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Brandon, MS

What is the average Airbnb occupancy rate in Brandon?

The average Airbnb occupancy rate in Brandon is currently 28%, which tracks closely with the Mississippi state average of 29%. Occupancy varies considerably by property size — 3-bedroom listings lead at 33%, while 1-bedrooms trail at 18%. Investors can often improve on the market average with competitive pricing and strong guest reviews.

How much do Airbnb hosts make in Brandon?

On average, Airbnb hosts in Brandon earn approximately $1,967 per month, or about $23,607 per year based on trailing 12-month performance. Larger properties pull in significantly more: 4-bedroom listings average $2,964 per month ($35,570 annually), while 1-bedrooms average $941 per month. Actual results depend on factors like location, amenities, and pricing strategy.

Is Brandon a good market for Airbnb investment?

Brandon carries an ROI score of 59 out of 100, rated as an 'Attractive Opportunity.' The market shows above-average growth trends and a balanced supply/demand dynamic. With an 84% year-over-year increase in active listings, investor interest is clearly rising. Revenue-to-price ratios are average, so success will depend on choosing the right property type — 4-bedroom homes, for example, generate the strongest returns.

What is the average daily rate (ADR) for Airbnb in Brandon?

The average daily rate in Brandon is $190, which is notably lower than the $318 Mississippi state average. ADR scales with property size: 1-bedrooms average $117, 2-bedrooms $180, 3-bedrooms $178, and 4-bedrooms command the highest rate at $242. This pricing structure makes Brandon accessible to a wide range of guests.

Are short-term rentals legal in Brandon?

Short-term rentals are generally permitted in Brandon, MS, though operators may need to obtain local permits or business licenses. Regulations can vary and are subject to change, so prospective investors should contact the City of Brandon and Rankin County directly to confirm current requirements before listing a property.

When is peak season for Airbnb in Brandon?

Peak season in Brandon falls during the summer months, with July delivering the highest average monthly revenue at $2,688. May ($2,356), November ($2,261), and June ($2,157) also perform well above the annual average. The slowest month is February at $1,352, making winter the off-peak period when hosts may want to adjust pricing downward to maintain bookings.

How many Airbnbs are there in Brandon?

As of April 2026, there are 44 active Airbnb listings in Brandon. The market has grown significantly, with an 84% year-over-year increase in active listings. Three-bedroom properties make up the largest share of supply at 22 listings, followed by 2-bedrooms (8), and 1-bedrooms and 4-bedrooms (6 each).

How is Airbnb revenue calculated in Brandon?

The annual and monthly revenue figures for Brandon are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll up the remaining data to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Brandon, MS market
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to benchmark guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance through April 2026 and may not capture the most recent market shifts. Local regulations, HOA restrictions, and tax obligations vary and should be verified independently before investing.