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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Branford offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Branford, FL is a small but emerging short-term rental market with just 30 active Airbnb listings and an average annual revenue of $25,860 per property. While its ADR of $202 sits well below the Florida state average of $498, the market's relatively low home values of $436,683 create a more accessible entry point for investors. The 156% year-over-year growth in active listings signals rising interest in this rural North Florida destination, likely driven by its natural waterways and outdoor recreation appeal.
According to Rabbu market data, the Branford short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 30 |
| Average Daily Rate (ADR) | vs. $498 state avg. | $202 |
| Average Occupancy Rate | vs. 54% state avg. | 29% |
| RevPAN | ADR * Occupancy Rate | $57 |
| Average Monthly Revenue | Historical 12-month average | $2,155 |
| Average Annual Revenue | Historical 12-month average | $25,860 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Branford's combination of affordable property prices and nature-based tourism appeal creates a niche opportunity for investors willing to operate in a smaller, less competitive market.
Key investment factors
"Branford presents a moderate opportunity best suited for investors targeting nature tourism in North Florida's Suwannee River corridor. Revenue peaks in July at $2,792 and dips to $1,599 in February, creating a roughly 75% spread between the strongest and weakest months — meaningful seasonality that requires careful financial planning. The market's 29% average occupancy rate is a notable soft spot, though three-bedroom properties significantly outperform at 39% occupancy and $92 RevPAN, suggesting that right-sizing your property choice is critical to success here."
— Rabbu Market Analysis Team
Revenue in Branford peaks in July at $2,792 and bottoms out in February at $1,599, reflecting a roughly 75% seasonal spread driven by warm-weather outdoor recreation demand. A secondary bump in October ($2,470) suggests fall visitors may be drawn to the area's natural scenery, giving investors a welcome revenue lift outside the core summer window.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,807 |
| February |
|
$1,599 |
| March |
|
$2,348 |
| April |
|
$1,766 |
| May |
|
$2,123 |
| June |
|
$2,151 |
| July |
|
$2,792 |
| August |
|
$2,538 |
| September |
|
$2,033 |
| October |
|
$2,470 |
| November |
|
$2,049 |
| December |
|
$2,178 |
Three-bedroom properties dominate Branford's supply with 11 of the 30 active listings, followed by 8 two-bedroom and just 5 one-bedroom units. The concentration toward larger homes reflects the market's appeal for families and groups, while the limited one-bedroom supply may signal either low demand for smaller units or a potential niche for budget-conscious solo travelers.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
5 |
| 2 bedrooms |
|
8 |
| 3 bedrooms |
|
11 |
ADR nearly doubles from one-bedroom listings at $121 to three-bedroom properties at $239, with two-bedrooms sitting at $188. The $51 jump from two to three bedrooms looks especially compelling given the outsized occupancy gains at that size, suggesting three-bedroom homes offer the strongest price-to-demand balance.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$121 |
| 2 bedrooms |
|
$188 |
| 3 bedrooms |
|
$239 |
RevPAN climbs dramatically with property size — from just $18 for one-bedroom units to $44 for two-bedrooms and $92 for three-bedrooms. The five-fold difference between one and three-bedroom RevPAN makes a clear case that larger properties are far more efficient revenue generators in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$18 |
| 2 bedrooms |
|
$44 |
| 3 bedrooms |
|
$92 |
Occupancy rates range from a very low 15% for one-bedroom units to 39% for three-bedroom properties, with two-bedrooms at 24%. One-bedroom investors will face significant vacancy challenges, while three-bedroom properties deliver the most reliable booking volume — though even 39% remains below the state average, underscoring the need for strategic pricing.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
15% |
| 2 bedrooms |
|
24% |
| 3 bedrooms |
|
39% |
Three-bedroom listings lead monthly revenue at $3,341, outpacing two-bedrooms ($2,361) by over 40% and dwarfing one-bedroom units at just $664. The stark $2,677 gap between one and three-bedroom monthly earnings makes clear that property size is the single most important revenue lever in Branford.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$664 |
| 2 bedrooms |
|
$2,361 |
| 3 bedrooms |
|
$3,341 |
Annual revenue tops out at $40,100 for three-bedroom properties, compared to $28,335 for two-bedrooms and just $7,970 for one-bedrooms. For investors weighing return potential, three-bedroom homes offer the strongest annual earnings and, relative to Branford's $436,683 average home value, present the most viable path to positive cash flow.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$7,970 |
| 2 bedrooms |
|
$28,335 |
| 3 bedrooms |
|
$40,100 |
Parking (100%), kitchens (93%), and BBQ grills (83%) are near-universal among Branford listings, signaling that guests expect a self-sufficient, outdoor-oriented stay. Waterfront access appears on 57% of listings and lake access on 20%, reinforcing the market's identity as a nature and river recreation destination — properties with direct water access likely hold a competitive edge.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
93% |
| BBQ Grill |
|
83% |
| Self Check-in |
|
77% |
| Washer |
|
73% |
| Outdoor Furniture |
|
73% |
| Dryer |
|
73% |
| Backyard |
|
73% |
| Patio or Balcony |
|
70% |
| Waterfront |
|
57% |
| Pets |
|
53% |
| Workspace |
|
33% |
| Lake Access |
|
20% |
| Hot Tub |
|
10% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Branford Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Below average | 15% |
| Supply/Demand Balance | Average | 15% |
Branford's ROI Score of 57 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market where revenue relative to property prices is average but occupancy stability and growth trends fall below average. The supply/demand balance scores average, which is encouraging given the rapid 156% listing growth — suggesting demand has largely kept pace despite the influx. Investors should pair this data with thorough local regulatory research and focus on three-bedroom properties, where occupancy and revenue metrics are materially stronger than the market average.
Understanding local STR regulations is essential before investing in Branford. Here's the current regulatory landscape:
Short-term rental operators in Branford, FL should verify whether a vacation rental license or local business tax receipt is required through Suwannee County and the Florida Department of Business and Professional Regulation. Florida requires all vacation rental properties to hold a state license, so investors should confirm compliance before listing.
Common restrictions that may apply include occupancy limits based on property size, noise ordinances, parking requirements for rural properties, and any HOA or deed restrictions that could limit rental activity. Investors should also check whether minimum stay requirements or seasonal rental caps exist at the county level.
Florida imposes a state sales tax and a county-level tourist development tax on short-term rental income, and platforms like Airbnb often collect and remit these on behalf of hosts. Investors should confirm the applicable Suwannee County transient rental tax rate and ensure all obligations are met.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Branford can provide current regulatory guidance.
Financing an Airbnb investment in Branford requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, expect continued supply growth in Branford as more investors discover the market, though the rapid 156% listing increase could put downward pressure on occupancy if demand doesn't keep pace. Seasonal revenue patterns suggest summer months will remain strongest, with July revenues potentially reaching $2,700–$2,900, while February may stay the softest month around $1,500–$1,650. Occupancy rates, currently at 29% versus the 54% state average, are likely to remain a challenge without significant new demand drivers, so investors should budget conservatively and target larger properties that demonstrate stronger performance."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and market conditions may have changed since the reporting period. Local regulations, zoning requirements, and tax obligations vary and should be independently verified before investing.
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