Branson, MO Airbnb Market Data, Statistics, and Occupancy Rates

Branson Short-Term Rental Market Overview

Branson's entertainment-driven tourism economy creates a compelling landscape for short-term rental investors, with an above-average revenue-to-price ratio and average home values around $406,329. The market currently hosts 1,045 active Airbnb listings generating an average annual revenue of $32,358, and larger properties can significantly outperform that benchmark. While the 18% average occupancy rate sits below the Missouri state average of 28%, the favorable ADR of $184 and strong seasonal peaks—particularly in summer—offer meaningful upside for well-positioned properties.

Key Market Statistics

According to Rabbu market data, the Branson short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Branson

Branson's combination of affordable property prices and tourism-fueled rental demand gives investors a revenue-to-price ratio that outperforms many comparable leisure markets.

Expert Market Assessment

"Branson represents an attractive opportunity for STR investors willing to navigate pronounced seasonality. The summer peak—July alone averages $6,186 in monthly revenue—delivers the lion's share of annual income, while January and February dip below $800, creating a wide seasonal spread that requires careful cash-flow planning. Properties with four or more bedrooms stand out as the strongest performers, with 6+ bedroom units averaging $93,000 annually and a RevPAN of $69, far exceeding smaller configurations. The market's above-average revenue-to-price ratio and affordable entry point relative to state peers make it a viable destination for investors targeting leisure-driven returns, though the recent 116% year-over-year growth in listings warrants monitoring to ensure demand keeps pace with supply."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Branson

Average revenue by month in Branson

Branson exhibits extreme seasonality, with July revenue averaging $6,186—over ten times the January low of $607. The summer months (June through August) account for a disproportionate share of annual income, while a notable secondary bump in March ($2,852) and steady fall/holiday months ($2,685–$2,770) help offset the deep winter trough.

Active Airbnb listings by property size in Branson

Two-bedroom units dominate supply with 449 listings (43% of the market), followed by 1-bedrooms at 205. Larger properties (4+ bedrooms) account for just 201 listings combined, suggesting less competition and potential opportunity for investors targeting group and family travelers in this leisure market.

Average daily rate (ADR) by property size in Branson

ADR scales steadily from $96 for studios to $348 for 6+ bedroom properties, with a notable jump between 3-bedroom ($174) and 4-bedroom ($229) units. This premium suggests that group-sized properties can command significantly higher nightly rates, though investors should weigh this against higher acquisition and operating costs.

Average RevPAN by property size in Branson

Revenue per available night climbs sharply with property size, from $22 for studios to $69 for 6+ bedroom units. The 4-bedroom tier ($39 RevPAN) and above clearly outperform the market average of $33, indicating that larger properties generate meaningfully better yield even after accounting for their lower occupancy rates.

Average occupancy rates by property size in Branson

Studios achieve the highest occupancy at 23%, while most other property sizes cluster between 16% and 21%. The relatively narrow spread suggests that occupancy differences across sizes are modest, and revenue differentiation is driven more by ADR than by nights booked.

Average monthly revenue by property size in Branson

Monthly revenue ranges from $819 for studios to $7,750 for 6+ bedroom properties, with a steep jump once you pass the 3-bedroom tier ($2,818). Four-bedroom units at $4,677 per month represent nearly double the 2-bedroom average of $2,057, making them an attractive middle ground for investors seeking stronger cash flow without the complexity of managing very large homes.

Average annual revenue by property size in Branson

Annual revenue potential scales dramatically with size: 6+ bedroom properties average $93,000, nearly four times the 2-bedroom figure of $24,687. Five-bedroom units at $67,462 and 4-bedrooms at $56,130 also offer compelling return potential, particularly given Branson's affordable property prices relative to these revenue levels.

Most common amenities for Airbnb listings in Branson

Parking (98%), kitchens (95%), and in-unit laundry (89–91%) are essentially table stakes in Branson, reflecting a market geared toward families and groups on driving vacations. Pool access (74%) and hot tubs (50%) appear frequently and likely influence booking decisions, while lake access (27%) offers a meaningful differentiator for properties positioned near Table Rock Lake or other waterfront areas.

Understanding Branson's ROI Score: 67/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Branson's ROI Score of 67 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio that reflects the market's affordable entry point relative to achievable rental income. Occupancy stability, market growth trend, and supply/demand balance all score in the average range, indicating a healthy but not exceptional foundation—worth watching as the 116% year-over-year listing growth could shift that balance. Investors should pair this score with local regulatory research and a clear strategy for managing seasonal cash-flow swings to make the most of Branson's potential.

Short-Term Rental Regulations in Branson

Understanding local STR regulations is essential before investing in Branson. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Branson, Missouri may be required to obtain a business license or STR permit before listing their property. Investors should verify current requirements directly with the City of Branson and Taney County, as local rules can change and may vary by zoning district.

Key Restrictions

Common STR restrictions in markets like Branson can include occupancy limits tied to bedroom count, minimum stay requirements, noise and parking ordinances, and rules set by homeowners associations or condominium boards. Some jurisdictions also impose caps on the number of permits issued or restrict non-owner-occupied rentals in certain residential zones, so due diligence with local planning departments is essential.

Tax Obligations

Missouri requires short-term rental operators to collect and remit state and local sales taxes, and Branson may also levy a tourism or transient guest tax on stays under 30 days. Many booking platforms handle tax collection automatically, but hosts should confirm their obligations with the Missouri Department of Revenue and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Branson can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Branson's short-term rental market is expected to benefit from continued tourism demand tied to its live entertainment venues, theme parks, and Ozarks lake recreation. Revenue seasonality suggests that summer months will remain the primary driver, with July historically producing revenue more than ten times January's figures, so investors should plan cash reserves for the winter trough. ADR may see modest growth in the 1–3% range as supply continues expanding—active listings grew 116% year-over-year—but occupancy could face mild compression if new inventory outpaces demand growth. Overall, the market's affordability relative to revenue keeps it an attractive option, though monitoring supply trends will be important."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Branson, MO

What is the average Airbnb occupancy rate in Branson?

The average Airbnb occupancy rate in Branson is currently 18%, which falls below the Missouri state average of 28%. Occupancy varies by property size—studios lead at 23%, while 3-bedroom and 5-bedroom units average around 16%. Branson's leisure-driven market means occupancy concentrates heavily in peak tourist months, so annual averages can appear lower than markets with steadier year-round demand.

How much do Airbnb hosts make in Branson?

Airbnb hosts in Branson earn an average of $2,696 per month and $32,358 per year based on trailing 12-month booking data. Revenue varies significantly by property size: studios average about $9,834 annually, while 6+ bedroom properties can bring in around $93,000 per year. Individual results depend on factors like location, property quality, pricing strategy, and how well hosts capture peak-season demand.

Is Branson a good market for Airbnb investment?

Branson scores a 67 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from an above-average revenue-to-price ratio, with average home values around $406,329 and annual revenues that scale well for larger properties. Investors should factor in the strong seasonality—summer months drive the bulk of income—and the rapid supply growth (116% year-over-year increase in listings) when evaluating opportunities.

What is the average daily rate (ADR) for Airbnb in Branson?

The average daily rate for Airbnb listings in Branson is $184, which is below the Missouri state average of $240. ADR scales with property size, starting at $96 for studios and climbing to $348 for 6+ bedroom properties. The mid-range sweet spot appears to be 4-bedroom units at $229 ADR, which balance higher nightly rates with broader guest appeal.

Are short-term rentals legal in Branson?

Short-term rentals operate in Branson, with over 1,045 active Airbnb listings currently in the market. However, operators may need to obtain appropriate business licenses or permits from the City of Branson and comply with local zoning, safety, and tax requirements. Regulations can evolve, so prospective investors should consult directly with city and county authorities before purchasing a property for STR use.

When is peak season for Airbnb in Branson?

Peak season in Branson runs through the summer months, with July being the clear standout at an average monthly revenue of $6,186—more than ten times the January figure of $607. June ($4,247) and August ($3,608) also perform strongly. A secondary shoulder season appears in March ($2,852), likely driven by spring break travel, and October through December remain relatively stable around $2,685–$2,770 thanks to fall foliage and holiday shows.

How many Airbnbs are there in Branson?

Branson currently has 1,045 active Airbnb listings as of April 2026. The market has seen significant supply growth, with a 116% year-over-year increase in active listings. Two-bedroom properties make up the largest share of inventory at 449 listings, followed by 1-bedroom units at 205 and 3-bedroom properties at 171.

How is Airbnb revenue calculated in Branson?

The annual and monthly revenue figures for Branson are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and aggregates the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue figures based on trailing 12-month historical booking performance
• Property value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and market conditions as of the dates noted; actual results may differ based on property-specific factors, pricing strategy, and management quality. Local regulations, tax obligations, and permit requirements are subject to change; investors should verify current rules with the appropriate municipal and state authorities.