Bray, OK Airbnb Market Data, Statistics, and Occupancy Rates

Bray Short-Term Rental Market Overview

Bray, OK is a small but emerging short-term rental market with just 16 active Airbnb listings, offering early-mover advantages for investors willing to explore a less competitive landscape. With an average annual revenue of $29,151 and above-average occupancy stability and supply/demand balance, the market presents a compelling entry point for those targeting rural Oklahoma getaways. The ROI score of 66 out of 100 signals attractive opportunity, particularly given the favorable ratio of revenue potential to local property values.

Key Market Statistics

According to Rabbu market data, the Bray short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Bray

Investors are drawn to Bray for its low competition, favorable supply/demand dynamics, and revenue-to-price ratios that make the numbers work even at moderate occupancy levels.

Expert Market Assessment

"Bray presents a moderate-to-attractive investment opportunity for STR investors comfortable with a small, emerging market. Seasonality is present but manageable — revenue peaks in May at $3,028 and dips to $1,223 in February, a spread that's notable but smoothed across most other months. The above-average occupancy stability and supply/demand balance are encouraging signals that the market isn't oversaturated. For investors who can acquire property at or below the local average and optimize for the amenities guests expect here, the returns look viable even at current occupancy levels."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Bray

Average revenue by month in Bray

Revenue in Bray peaks in May at $3,028 and bottoms out in February at $1,223, creating a roughly 2.5x spread between the strongest and weakest months. Spring and early fall tend to outperform, while winter months show softer demand — a pattern investors should factor into cash-flow projections.

Active Airbnb listings by property size in Bray

The entire active inventory in Bray consists of 4-bedroom properties, with all 8 tracked listings falling into this single category. This concentration signals a potential gap for investors willing to introduce smaller or larger configurations to serve different guest segments.

Average daily rate (ADR) by property size in Bray

Four-bedroom properties in Bray command an ADR of $197, which is the only size category represented in the market. Without other bedroom counts to compare, this rate represents the baseline pricing expectation for the area's current inventory.

Average RevPAN by property size in Bray

RevPAN for 4-bedroom properties stands at $43, reflecting the combined effect of a $197 ADR and 22% occupancy. This is the sole data point available, but it aligns closely with the market-wide RevPAN of $41, confirming that 4-bedrooms are representative of overall performance.

Average occupancy rates by property size in Bray

Four-bedroom listings maintain a 22% occupancy rate, closely mirroring the market-wide average of 23%. While this is below Oklahoma's state average, the above-average stability rating suggests bookings are relatively predictable rather than clustered in unpredictable spikes.

Average monthly revenue by property size in Bray

Four-bedroom properties generate $2,868 per month on average, which exceeds the overall market average of $2,429 — likely because these larger homes attract group bookings that command higher nightly rates. This is the only property size currently active in the market.

Average annual revenue by property size in Bray

At $34,416 in average annual revenue, 4-bedroom listings outperform the market-wide figure of $29,151 by roughly 18%. For investors targeting Bray, this size represents the proven configuration, though diversifying into other bedroom counts could uncover untapped demand.

Most common amenities for Airbnb listings in Bray

Kitchens are universal across Bray's listings (100%), while backyards (88%), washers/dryers (81%), and parking (81%) are near-essential table stakes. Pet-friendliness at 63% and self check-in at 75% suggest guests expect a home-away-from-home experience, and premium add-ons like pools and hot tubs (25% and 13% respectively) could serve as meaningful differentiators.

Understanding Bray's ROI Score: 66/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Bray's ROI score of 66 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by above-average marks in occupancy stability and supply/demand balance, with average scores for revenue-to-price ratio and market growth trend. This combination suggests a market where demand is healthy relative to supply, and income streams are relatively predictable — both important for investor confidence. As with any emerging market, pairing this data with thorough local regulatory research and on-the-ground property due diligence will be essential before committing capital.

Short-Term Rental Regulations in Bray

Understanding local STR regulations is essential before investing in Bray. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Bray, Oklahoma may be required to obtain local permits or register their property before listing on platforms like Airbnb. Investors should verify current requirements directly with Stephens County and the City of Bray, as rules can change and smaller municipalities may have informal or evolving processes.

Key Restrictions

Common STR restrictions in Oklahoma markets can include occupancy limits, noise ordinances, minimum stay requirements, and parking regulations. HOA rules may also apply depending on the property, so investors should review any applicable covenants before purchasing.

Tax Obligations

Oklahoma requires short-term rental hosts to collect and remit state lodging and sales taxes, and some municipalities may impose additional local occupancy taxes. Many platforms like Airbnb handle collection automatically, but hosts should confirm their specific obligations with a tax advisor familiar with Oklahoma's requirements.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Bray can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Bray's STR market is expected to maintain steady demand, supported by above-average occupancy stability and a healthy supply/demand balance. Monthly revenue data suggests seasonal peaks in spring and early fall, with estimates pointing toward continued ADR levels around $175–$190 and occupancy hovering in the 20–25% range. As the listing count has doubled year-over-year, investors should monitor whether new supply outpaces demand growth, though the market's small size means even modest tourism interest can move the needle."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Bray, OK

What is the average Airbnb occupancy rate in Bray?

The average Airbnb occupancy rate in Bray is currently 23%, which sits below the Oklahoma state average of 28%. While this may seem modest, the market's above-average occupancy stability rating suggests that bookings are relatively consistent rather than concentrated in a few unpredictable bursts, which can help with cash-flow planning.

How much do Airbnb hosts make in Bray?

Airbnb hosts in Bray earn an average of $2,429 per month and approximately $29,151 per year based on trailing 12-month booking data. Four-bedroom properties, which make up the entire active inventory, average slightly higher at $2,868 per month and $34,416 annually. Actual earnings will depend on pricing strategy, property quality, and guest experience.

Is Bray a good market for Airbnb investment?

Bray scores a 66 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from above-average occupancy stability and a favorable supply/demand balance, with only 16 active listings competing for guest demand. While the ADR of $180 is below Oklahoma's $219 state average, the low competition and manageable property values create a setting where the math can work for the right investment.

What is the average daily rate (ADR) for Airbnb in Bray?

The average daily rate for Airbnb listings in Bray is $180, compared to a statewide average of $219. Four-bedroom properties specifically command an ADR of $197. The lower-than-state-average rate reflects the market's rural positioning, but paired with the right amenities and guest experience, there may be room to push pricing upward.

Are short-term rentals legal in Bray?

Short-term rentals are generally permitted in Oklahoma, but specific rules can vary by municipality. Investors considering Bray should check with local authorities in Stephens County and the City of Bray for any permit, registration, or zoning requirements that may apply. Regulations in smaller markets can evolve, so it's wise to confirm current rules before listing.

When is peak season for Airbnb in Bray?

Peak season in Bray runs from approximately April through July, with May generating the highest average monthly revenue at $3,028. October also shows a strong bump at $2,737. The slowest month is February at $1,223, so investors should plan cash reserves or adjust pricing strategies to navigate the winter dip.

How many Airbnbs are there in Bray?

There are currently 16 active Airbnb listings in Bray as of April 2026. Notably, listing count has grown 100% year-over-year, indicating rising investor and host interest in the market. All tracked listings are 4-bedroom properties, suggesting potential opportunity for investors who can offer different property configurations.

How is Airbnb revenue calculated in Bray?

The annual and monthly revenue figures for Bray are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. This approach anchors figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months since each month draws from its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Bray, OK market
• Occupancy rates, average daily rates, and RevPAN trends by property size
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Popular amenity prevalence across active listings to inform property setup decisions
• Home value data sourced from Zillow Home Value Index (ZHVI) for investment analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture recent market shifts or regulatory changes. Individual property results will vary based on location, quality, pricing strategy, and operational management.