Brenham, TX Airbnb Market Data, Statistics, and Occupancy Rates

Brenham Short-Term Rental Market Overview

Brenham, TX, is a small-market destination between Houston and Austin that draws visitors with its rural charm, wildflower season, and proximity to popular Texas Hill Country attractions. With 125 active Airbnb listings and an average annual revenue of $25,082, the market offers moderate income potential, though a 25% occupancy rate—well below the 33% Texas average—signals that investors need to be strategic about property selection and pricing. An 80% year-over-year growth in listings indicates rising investor interest, making deal sourcing and differentiation increasingly important.

Key Market Statistics

According to Rabbu market data, the Brenham short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Brenham

Brenham attracts investor attention because of its seasonal tourism appeal and above-average daily rates, though competitive supply growth and soft occupancy require careful deal selection.

Expert Market Assessment

"Brenham represents a competitive opportunity with meaningful upside for well-positioned properties, but it's not a set-it-and-forget-it market. The sharp revenue spike in March ($3,252) and strong fall months (September at $2,669, October at $2,656) create seasonal windows where returns concentrate, while January ($968) and February ($1,279) are noticeably soft. With occupancy sitting at 25% and listings growing rapidly, investors who target larger properties, optimize pricing around peak periods, and invest in standout amenities will be best positioned to outperform the market average."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Brenham

Average revenue by month in Brenham

Brenham's revenue peaks sharply in March at $3,252 and stays elevated through April ($2,897), then dips to its lowest point in January ($968). This roughly 3.4x spread between peak and trough underscores a highly seasonal market where spring and early fall months (September–October averaging around $2,660) carry the bulk of annual income.

Active Airbnb listings by property size in Brenham

One-bedroom listings dominate Brenham's supply with 46 of the 125 active properties, while 4-bedroom homes represent just 14 listings. The relatively thin inventory of larger properties, combined with their stronger revenue metrics, could signal an opportunity for investors willing to acquire or develop 3- and 4-bedroom rentals.

Average daily rate (ADR) by property size in Brenham

ADR scales steeply with size in Brenham—jumping from $196 for 1-bedroom units to $473 for 4-bedroom properties, a 141% premium. The sharpest pricing step occurs between 2-bedroom ($206) and 3-bedroom ($297) listings, suggesting that the move to a 3-bedroom configuration captures a meaningful nightly rate premium relative to the incremental cost.

Average RevPAN by property size in Brenham

Revenue per available night climbs consistently with property size, from $46 for 1-bedroom listings to $128 for 4-bedroom homes. Four-bedroom properties deliver nearly three times the RevPAN of 1-bedrooms, making them the strongest performers on a per-night basis even after factoring in occupancy.

Average occupancy rates by property size in Brenham

Occupancy rates across all property sizes are tightly clustered between 24% and 27%, with larger properties edging slightly ahead. This narrow range means the revenue advantage of bigger homes comes almost entirely from higher nightly rates rather than better fill rates, and all configurations face the same underlying demand constraints.

Average monthly revenue by property size in Brenham

Monthly revenue ranges from $1,465 for 1-bedroom properties to $3,340 for 4-bedroom homes, with 3-bedrooms generating a solid $2,758 per month. The $875 monthly gap between 3- and 4-bedroom units is notable but may be partially offset by smaller acquisition cost differences at that end of the size spectrum.

Average annual revenue by property size in Brenham

Four-bedroom properties lead Brenham's annual revenue rankings at $40,080, more than double the $17,580 earned by 1-bedroom listings. Three-bedroom homes at $33,102 per year also offer compelling return potential and may present a better balance of revenue to acquisition cost for investors evaluating total ROI.

Most common amenities for Airbnb listings in Brenham

Parking (96%), kitchen access (90%), and a backyard (78%) are near-universal in Brenham's listings, reflecting guest expectations for a rural Texas getaway. Premium differentiators are still scarce—only 14% of listings have a pool and 9% offer a hot tub—suggesting that adding these amenities could help a property stand out in an increasingly competitive supply environment.

Understanding Brenham's ROI Score: 44/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Brenham's ROI score of 44 out of 100 places it in the 'Competitive Opportunity' band, meaning investor interest is high but returns require more thoughtful positioning. The revenue-to-price ratio and occupancy stability both register below average—driven by a $746,422 average home value relative to $25,082 in annual revenue and a 25% occupancy rate—while the market growth trend scores above average, reflecting expanding demand. Pairing these metrics with thorough local regulatory research and a focus on larger, amenity-rich properties will be critical for investors looking to outperform the market baseline.

Short-Term Rental Regulations in Brenham

Understanding local STR regulations is essential before investing in Brenham. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Brenham, TX, may need to obtain a permit or register their property with the city or county before listing. Investors should verify current requirements directly with Brenham's municipal offices and check for any Washington County-level regulations that may apply.

Key Restrictions

Common STR restrictions in Texas communities can include occupancy limits, minimum stay requirements, noise ordinances, parking rules, and HOA-imposed covenants that may prohibit or limit rentals. Brenham investors should review any applicable zoning overlays and homeowner association bylaws before purchasing a property intended for short-term rental use.

Tax Obligations

Texas requires short-term rental operators to collect and remit the state's hotel occupancy tax, and Brenham may impose its own local lodging or occupancy tax on top of that. Many booking platforms like Airbnb handle a portion of tax collection automatically, but hosts should confirm their full obligations with the Texas Comptroller's office and local authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Brenham can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Brenham's strong seasonality—with March revenues peaking at $3,252—suggests that spring wildflower tourism and events will continue to drive short bursts of high demand over the next 12–18 months. The above-average market growth trend in the ROI score is encouraging, but the rapid 80% jump in supply could put downward pressure on occupancy unless demand keeps pace. Investors should anticipate occupancy hovering around 24–27% and may see modest ADR gains of 1–3% if competition is managed through quality amenities and targeted pricing during peak windows."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Brenham, TX

What is the average Airbnb occupancy rate in Brenham?

The average Airbnb occupancy rate in Brenham is currently 25%, which sits below the Texas state average of 33%. Occupancy varies modestly by property size, ranging from 24% for 1-bedroom listings to 27% for 4-bedroom properties. This lower occupancy reflects both the seasonal nature of Brenham's tourism demand and the recent rapid growth in supply.

How much do Airbnb hosts make in Brenham?

Airbnb hosts in Brenham earn an average of $2,090 per month, or roughly $25,082 per year based on the trailing 12-month performance of active listings. Revenue varies significantly by property size—1-bedroom properties average about $17,580 annually, while 4-bedroom homes can bring in around $40,080. Individual results depend on factors like property quality, pricing strategy, and how well you capture peak-season demand.

Is Brenham a good market for Airbnb investment?

Brenham scores a 44 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. While the market benefits from above-average daily rates ($287 vs. the $276 Texas average) and a positive growth trend, softer occupancy and a rapidly expanding supply base mean investors need to be selective. Larger properties tend to generate stronger returns, and targeting peak-season visitors during spring and fall can help maximize income.

What is the average daily rate (ADR) for Airbnb in Brenham?

The average daily rate for Airbnb listings in Brenham is $287, slightly above the Texas statewide average of $276. ADR scales significantly with property size: 1-bedroom listings average $196 per night, 2-bedrooms sit at $206, 3-bedrooms jump to $297, and 4-bedroom properties command $473 per night.

Are short-term rentals legal in Brenham?

Short-term rentals are generally permitted in Brenham, TX, though operators may need to register with the city or obtain a permit depending on current local ordinances. Texas state law requires hosts to collect hotel occupancy taxes, and there may be additional local regulations governing noise, parking, and occupancy limits. We recommend verifying the latest requirements directly with Brenham city government before listing a property.

When is peak season for Airbnb in Brenham?

Peak season in Brenham centers on March, when average monthly revenue reaches $3,252—more than triple the January low of $968. April ($2,897) is also strong, likely driven by wildflower season and spring tourism. A secondary peak occurs in September ($2,669) and October ($2,656), making fall another productive window for hosts. The slowest months tend to be January and February.

How many Airbnbs are there in Brenham?

As of April 2026, there are 125 active Airbnb listings in Brenham. The supply has grown by approximately 80% year over year, reflecting strong investor interest in the market. One-bedroom listings make up the largest share at 46 properties, followed by 2-bedrooms (33), 3-bedrooms (24), and 4-bedrooms (14).

How is Airbnb revenue calculated in Brenham?

The annual and monthly revenue figures for Brenham are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and then roll the results up to a market-level historical average. Because each month uses its own historical data, seasonal peaks and slower periods are naturally reflected in the figures. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Brenham, TX market
• Average daily rate, occupancy, and RevPAN trends by property size
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Amenity prevalence data across active listings in the market
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data is current as of the dates noted and may not reflect the most recent market shifts or regulatory changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.