Brewer, ME Airbnb Market Data, Statistics, and Occupancy Rates

Brewer Short-Term Rental Market Overview

Brewer, Maine is a small but intriguing short-term rental market sitting across the Penobscot River from Bangor, with just 14 active Airbnb listings and an average annual revenue of $28,850 per property. The market's ADR of $217 comes in well below Maine's $415 state average, yet property values averaging $400,383 create a favorable revenue-to-price ratio that earned the market an ROI score of 69 out of 100. With listings having grown 121% year-over-year, Brewer is clearly catching investor attention as a more affordable entry point into Maine's tourism-driven STR landscape.

Key Market Statistics

According to Rabbu market data, the Brewer short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Brewer

Brewer's combination of below-state-average property costs and proximity to Bangor's regional attractions creates a compelling value proposition for investors seeking affordable entry into Maine's STR market.

Expert Market Assessment

"Brewer presents a moderate-to-attractive opportunity for STR investors willing to work within a highly seasonal market. Revenue swings dramatically from winter lows of around $1,085 in January to summer highs of $5,086 in August — a nearly fivefold spread that rewards hosts who price aggressively during peak months and manage costs carefully in the off-season. The market's above-average revenue-to-price ratio and favorable supply/demand balance are genuine strengths, though the 24% average occupancy rate (well below Maine's 55% state average) underscores the need for realistic cash-flow planning across all twelve months."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Brewer

Average revenue by month in Brewer

Brewer's revenue seasonality is pronounced, with August ($5,086) generating nearly five times the revenue of January ($1,085). The summer core of July and August accounts for the lion's share of annual earnings, while a meaningful secondary bump in September ($3,080) and October ($2,883) extends the profitable window into early fall.

Active Airbnb listings by property size in Brewer

The market's active supply is entirely concentrated in 1-bedroom listings, with 6 of the 14 total listings reporting size data. This narrow distribution suggests a potential gap for larger properties — 2- and 3-bedroom units could face less competition if demand exists for family or group stays.

Average daily rate (ADR) by property size in Brewer

One-bedroom properties in Brewer command an ADR of $104, which is modest but consistent with the market's positioning as an affordable Maine destination. With no larger properties reporting data, it's difficult to assess how rates scale with size, though the market-wide ADR of $217 hints that multi-bedroom or unique listings may achieve significantly higher nightly rates.

Average RevPAN by property size in Brewer

One-bedroom listings generate a RevPAN of $23, reflecting the combination of a $104 ADR and 22% occupancy. This metric underscores that while nightly rates are reasonable, the key lever for improving returns in Brewer will be driving higher occupancy through competitive pricing and strong listing optimization.

Average occupancy rates by property size in Brewer

One-bedroom units average 22% occupancy, which sits below even the market-wide average of 24%. This signals that cash-flow consistency can be challenging, and investors should factor in substantial vacancy when projecting returns — particularly during the November through April off-season.

Average monthly revenue by property size in Brewer

One-bedroom properties bring in an average of $1,576 per month, falling below the overall market average of $2,404. This gap suggests that larger or more premium listings in the market are likely pulling the overall average higher, which could represent upside for investors willing to offer more space or distinctive amenities.

Average annual revenue by property size in Brewer

At $18,922 per year, 1-bedroom listings earn roughly 66% of the market-wide average of $28,850. Investors targeting higher annual revenue potential in Brewer may want to explore larger property configurations or properties with standout features like lake access, which could command premium rates during peak season.

Most common amenities for Airbnb listings in Brewer

Parking and self check-in are universal across Brewer listings at 100%, reflecting strong guest expectations for convenience in this car-dependent market. Laundry (86% washer, 79% dryer) and kitchen access (79%) are near-standard, while outdoor features like backyards (57%) and workspaces (57%) round out the competitive amenity set — suggesting guests value both practical comforts and a home-like experience.

Understanding Brewer's ROI Score: 69/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Brewer's ROI score of 69 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by an above-average revenue-to-price ratio and a favorable supply/demand balance in this small market. Occupancy stability and market growth trend both rate as average, reflecting the sharp seasonality and the market's still-emerging status. Investors should pair these data points with thorough local regulatory research and realistic off-season cash-flow projections before committing capital.

Short-Term Rental Regulations in Brewer

Understanding local STR regulations is essential before investing in Brewer. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Brewer, Maine may need to register or obtain a permit through the city before listing their property. Investors should verify current requirements directly with the City of Brewer and the State of Maine, as local regulations can evolve quickly in smaller markets.

Key Restrictions

Common STR restrictions in Maine communities can include occupancy limits, noise ordinances, parking requirements, and minimum stay rules. HOA covenants may also impose additional limitations, so it's important to review any deed restrictions before purchasing a property intended for short-term rental use.

Tax Obligations

Maine imposes a 9% lodging tax on short-term rentals, and hosts should confirm whether additional local taxes apply in Brewer. Platforms like Airbnb often collect and remit state lodging taxes on behalf of hosts, but operators are responsible for ensuring full compliance with all applicable tax obligations.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Brewer can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Brewer's STR market should continue benefiting from Maine's strong summer tourism season, with peak monthly revenues likely holding in the $4,500–$5,100 range during July and August. The rapid supply growth (121% year-over-year) bears monitoring — if new listings outpace demand, occupancy rates could face additional pressure beyond the current 24% average. That said, the market's above-average supply/demand balance and affordable property prices suggest there's still runway for well-positioned hosts, particularly those who optimize pricing during the shoulder months of May, September, and October to capture more bookings."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Brewer, ME

What is the average Airbnb occupancy rate in Brewer?

The average Airbnb occupancy rate in Brewer is currently 24%, which is notably below Maine's statewide average of 55%. This reflects the market's strong seasonality, with demand concentrated heavily in the summer months and softer booking activity during winter. Investors should account for this occupancy profile when modeling expected returns.

How much do Airbnb hosts make in Brewer?

Airbnb hosts in Brewer earn an average of $2,404 per month and approximately $28,850 per year based on trailing 12-month booking data. Revenue varies significantly by season — August is the highest-earning month at $5,086, while January dips to around $1,085. Individual results depend on property quality, pricing strategy, and guest experience.

Is Brewer a good market for Airbnb investment?

Brewer scores 69 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from an above-average revenue-to-price ratio and a favorable supply/demand balance with only 14 active listings. However, the seasonal occupancy pattern means investors should plan for leaner months outside summer and ensure their financial model accounts for the full annual cycle.

What is the average daily rate (ADR) for Airbnb in Brewer?

The average daily rate for Airbnb listings in Brewer is $217, which is significantly below Maine's statewide average of $415. For 1-bedroom properties specifically, the ADR is $104. The lower rate reflects Brewer's positioning as a more affordable alternative within the broader central Maine region.

Are short-term rentals legal in Brewer?

Short-term rentals are generally permitted in Brewer, Maine, though operators may be required to obtain permits or register with local authorities. Regulations can change, so prospective investors should check with the City of Brewer and the State of Maine for the most current rules regarding STR operation, zoning, and tax obligations.

When is peak season for Airbnb in Brewer?

Peak season for Airbnb in Brewer runs from June through September, with August being the highest-revenue month at an average of $5,086. July follows closely at $4,492. The shoulder months of May and October also perform reasonably well at $2,179 and $2,883 respectively, while winter months from November through March see the lowest demand.

How many Airbnbs are there in Brewer?

There are currently 14 active Airbnb listings in Brewer as of April 2026. This represents a 121% increase year-over-year, indicating the market is growing quickly from a small base. The limited supply may present an opportunity for new hosts to enter the market before it becomes more competitive.

How is Airbnb revenue calculated in Brewer?

The annual and monthly revenue figures for Brewer are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Brewer, ME market
• Historical occupancy rates and average daily rate trends by property size
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Property value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence and supply distribution data across active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local STR regulations, tax requirements, and permit rules may change; investors should verify current policies with the City of Brewer and the State of Maine. Individual property performance will vary based on location, condition, management quality, and pricing strategy.