Brian Head, UT Airbnb Market Data, Statistics, and Occupancy Rates

Brian Head Short-Term Rental Market Overview

Brian Head is a small mountain resort community in southern Utah where short-term rental activity has surged — active listings grew 71% year over year to 384 properties. Despite that rapid supply growth, the market's average annual revenue of $18,544 and 37% occupancy rate sit below state averages, signaling a competitive landscape that rewards well-positioned, larger properties far more than smaller ones. With an average home value of $461,615 and an ADR of $267, investors should approach this market with careful, property-specific analysis rather than broad assumptions about mountain-town profitability.

Key Market Statistics

According to Rabbu market data, the Brian Head short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Brian Head

Brian Head appeals to investors seeking a mountain resort market with above-average growth trends, though below-average occupancy stability and rapid supply expansion require careful property selection to generate meaningful returns.

Expert Market Assessment

"With an ROI score of 31 out of 100, Brian Head falls into the limited investment potential category — not necessarily a pass, but a clear signal that success here depends on finding the right property rather than riding broad market tailwinds. Seasonality is pronounced: revenue peaks in February at $2,184 and drops to just $824 in November, creating cash-flow gaps that investors need to plan for. The strongest opportunities appear concentrated in larger homes — 5-bedroom and 6+ bedroom properties generate $57,642 and $89,286 annually, respectively, far outpacing the market average. Smaller units face a tougher equation, with studios and one-bedrooms earning under $11,000 per year against a backdrop of below-average occupancy."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Brian Head

Average revenue by month in Brian Head

Brian Head shows a clear dual-peak seasonality: winter months lead with February at $2,184 and December at $2,091, while August ($2,053) anchors a summer peak. The spread between the best and worst months is substantial — February earns nearly 2.7 times what November ($824) brings in — so investors should budget for pronounced off-season softness from April through June and again in November.

Active Airbnb listings by property size in Brian Head

Two-bedroom units dominate supply with 144 of 384 listings (38%), followed by 1-bedrooms at 80. Larger properties are notably scarce — only 13 five-bedroom and 11 six-plus-bedroom listings exist — which, combined with their much higher revenue, may signal an opportunity for investors willing to acquire bigger homes in an underserved segment.

Average daily rate (ADR) by property size in Brian Head

ADR scales dramatically with size in Brian Head, from $102 for studios to $928 for 6+ bedroom properties. The steepest jump occurs between 3-bedrooms ($326) and 4-bedrooms ($490), suggesting that group-sized mountain homes command a meaningful premium that could justify higher acquisition costs.

Average RevPAN by property size in Brian Head

Revenue per available night climbs sharply with property size — studios generate just $26 RevPAN while 6+ bedroom homes reach $480. Five-bedroom properties stand out at $331 RevPAN, delivering strong per-night earnings even after accounting for their 48% occupancy rate, making them one of the more efficient configurations in the market.

Average occupancy rates by property size in Brian Head

Occupancy increases with property size, ranging from 26% for studios to 52% for 6+ bedroom homes. Smaller units (studios and 1-bedrooms) face the most inconsistent demand, while the largest properties maintain the steadiest bookings — a pattern that underscores the group-travel orientation of this ski-resort market.

Average monthly revenue by property size in Brian Head

Monthly revenue ranges from $604 for studios to $7,440 for 6+ bedroom properties, with 5-bedrooms earning $4,803 — more than triple the 2-bedroom average of $1,423. For investors focused on cash flow, the jump from 3-bedroom ($2,331) to 5-bedroom ($4,803) represents the most compelling revenue escalation relative to the incremental bedroom count.

Average annual revenue by property size in Brian Head

Annual revenue tops out at $89,286 for 6+ bedroom properties and $57,642 for 5-bedrooms, while studios and 1-bedrooms earn just $7,254 and $10,325, respectively. Given Brian Head's average home value of $461,615, investors targeting larger properties have a significantly better shot at achieving acceptable revenue-to-price ratios than those considering smaller units.

Most common amenities for Airbnb listings in Brian Head

Kitchens (99%) and parking (89%) are near-universal, reflecting the self-catering and car-dependent nature of this mountain market. Notably, 50% of listings offer ski-in/ski-out access and 50% feature hot tubs — amenities that have become baseline guest expectations in Brian Head rather than true differentiators, meaning properties without them may struggle to compete.

Understanding Brian Head's ROI Score: 31/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Brian Head's ROI score of 31 out of 100 places it in the limited investment potential band, reflecting a market where the revenue-to-price ratio is average but occupancy stability and supply/demand balance both register below average. The one bright spot is an above-average market growth trend, suggesting rising visitor interest in this southern Utah resort area. Investors considering Brian Head should pair this data with thorough local regulatory research and focus on larger, amenity-rich properties where the return math is most favorable.

Short-Term Rental Regulations in Brian Head

Understanding local STR regulations is essential before investing in Brian Head. Here's the current regulatory landscape:

Permit Requirements

Brian Head, Utah may require short-term rental operators to obtain a business license or STR permit before listing a property. Investors should verify current registration and permitting requirements directly with the Town of Brian Head and Iron County, as local rules can change with community input.

Key Restrictions

Common restrictions in mountain resort communities like Brian Head can include occupancy limits tied to bedroom count, minimum stay requirements during certain seasons, noise ordinances, and parking mandates — particularly important given the area's winter conditions. HOA covenants are also prevalent in condo and townhome developments and may impose additional STR limitations or outright bans, so reviewing governing documents before purchasing is essential.

Tax Obligations

Short-term rental operators in Utah are typically subject to state sales tax, a transient room tax, and any applicable local tourism or resort taxes. Most major booking platforms collect and remit Utah's state-level taxes automatically, but hosts should confirm local tax obligations with Brian Head and Iron County to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Brian Head can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Brian Head's seasonal revenue pattern — peaking in winter (December through March) and again in late summer — should hold steady, driven by ski season and warm-weather outdoor recreation. However, the 71% year-over-year surge in listings could compress occupancy further if demand doesn't keep pace, potentially holding market-wide occupancy in the 35–40% range. ADR may see modest pressure on smaller units, while larger properties (4+ bedrooms) are better insulated given their stronger RevPAN. Investors targeting this market should plan for pronounced shoulder-season softness in April, May, and November, when average monthly revenue dips below $1,150."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Brian Head, UT

What is the average Airbnb occupancy rate in Brian Head?

The average Airbnb occupancy rate in Brian Head is currently 37%, which trails the Utah state average of 42%. Occupancy varies significantly by property size — studios average just 26%, while 6+ bedroom properties reach 52%. Seasonality also plays a major role, with winter months and late summer driving the strongest bookings.

How much do Airbnb hosts make in Brian Head?

On average, Airbnb hosts in Brian Head earn approximately $1,545 per month or $18,544 per year based on trailing 12-month booking data. However, earnings vary dramatically by property size: studios bring in around $604 per month, while 6+ bedroom homes average $7,440 monthly. Larger, well-equipped properties in this ski-resort market substantially outperform smaller units.

Is Brian Head a good market for Airbnb investment?

Brian Head carries an ROI score of 31 out of 100, placing it in the limited investment potential range. The market's revenue-to-price ratio is average, but below-average occupancy stability and rapid supply growth (71% year over year) present headwinds. That said, larger properties — especially 5- and 6+ bedroom homes — generate significantly stronger returns, so property-specific analysis can uncover worthwhile opportunities even in a challenging overall market.

What is the average daily rate (ADR) for Airbnb in Brian Head?

The average daily rate in Brian Head is $267, which is below the Utah state average of $494. ADR scales steeply with property size: studios average $102 per night, 2-bedrooms reach $198, and 6+ bedroom properties command $928 per night. This pricing structure reflects the premium guests are willing to pay for group-friendly mountain accommodations.

Are short-term rentals legal in Brian Head?

Short-term rentals operate actively in Brian Head, with 384 current listings in the market. However, local regulations can evolve, and operators may need permits, business licenses, or compliance with specific zoning rules. We recommend verifying current STR legality and requirements directly with the Town of Brian Head and Iron County before purchasing an investment property.

When is peak season for Airbnb in Brian Head?

Peak season in Brian Head centers on winter ski months — February leads with average revenue of $2,184, followed by December ($2,091) and March ($2,090). A secondary peak occurs in August ($2,053), driven by summer outdoor recreation. The slowest months are November ($824) and May ($913), creating noticeable shoulder-season dips that investors should factor into their cash-flow projections.

How many Airbnbs are there in Brian Head?

As of April 2026, there are 384 active Airbnb listings in Brian Head. The supply has grown rapidly, with a 71% increase year over year. Two-bedroom properties dominate with 144 listings, followed by 1-bedrooms (80) and 3-bedrooms (64), while larger 5- and 6+ bedroom homes make up a smaller share of the market.

How is Airbnb revenue calculated in Brian Head?

The annual and monthly revenue figures for Brian Head are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, location within Brian Head, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Occupancy rates, average daily rates, and RevPAN trends across property configurations
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence analysis across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current market conditions as of April 2026; actual results may differ based on property-specific factors, pricing strategy, and local market shifts. Local regulations, tax requirements, and permit rules are subject to change — investors should verify all compliance obligations with Brian Head and Iron County authorities before purchasing.