Brimley, MI Airbnb Market Data, Statistics, and Occupancy Rates

Brimley Short-Term Rental Market Overview

Brimley, MI stands out as a compelling micro-market for short-term rental investors, earning an ROI score of 89 out of 100. With just 17 active Airbnb listings, competition is minimal, while a 49% average occupancy rate handily beats the Michigan state average of 42%. Average annual revenue of $30,956 against an average home value of $333,573 reflects a favorable revenue-to-price ratio, making this lakeside community worth serious consideration.

Key Market Statistics

According to Rabbu market data, the Brimley short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Brimley

Brimley's limited supply, above-average occupancy, and strong revenue-to-price dynamics create an appealing entry point for investors targeting seasonal lake and outdoor recreation demand in Michigan's Upper Peninsula.

Expert Market Assessment

"Brimley presents a strong opportunity for investors comfortable with pronounced seasonality. July and August account for the lion's share of annual revenue, with the two months alone generating over $11,000 combined — roughly 36% of the full-year total. The off-season from November through March is notably quieter, so investors should plan for lean winter months when modeling expenses. That said, the above-average revenue-to-price ratio and favorable supply/demand balance make this a market where disciplined operators can achieve attractive returns despite the seasonal swing."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Brimley

Average revenue by month in Brimley

Brimley's revenue curve is sharply seasonal: July leads at $5,794 and August follows at $5,308, while the slowest months — November ($833) and December ($786) — generate roughly one-seventh of peak earnings. Investors should expect about 60% of annual revenue to concentrate between June and October.

Active Airbnb listings by property size in Brimley

The entire reportable supply in Brimley consists of 2-bedroom properties, with 6 active listings in that category. This concentration could signal an opportunity for investors willing to introduce larger or smaller configurations that are currently absent from the market.

Average daily rate (ADR) by property size in Brimley

Two-bedroom listings in Brimley command an average daily rate of $180, well below the market-wide ADR of $265, suggesting that higher-bedroom-count or premium properties (not yet reportable in sufficient volume) are pulling the overall average up. For investors targeting 2-bedroom units, the $180 rate is a useful baseline for revenue modeling.

Average RevPAN by property size in Brimley

Two-bedroom properties generate a RevPAN of $65, reflecting the combination of their $180 ADR and 36% occupancy rate. While modest on a per-night basis, this figure is consistent with a seasonal market where revenue concentrates in the warmer months.

Average occupancy rates by property size in Brimley

Two-bedroom listings average a 36% occupancy rate, which is lower than the overall market average of 49%. This gap suggests that other property types in the market (not yet reported in detail) may be booking at higher rates, and that 2-bedroom hosts may have room to improve through better pricing or amenity upgrades.

Average monthly revenue by property size in Brimley

Two-bedroom units bring in an average of $2,124 per month, falling slightly below the market-wide average of $2,579. This indicates that while 2-bedrooms form the backbone of Brimley's supply, other property configurations are outperforming them on a revenue basis.

Average annual revenue by property size in Brimley

At $25,491 in average annual revenue, 2-bedroom properties deliver solid returns relative to the market's affordable home values. Investors eyeing this size should weigh that figure against acquisition and operating costs to determine whether the roughly 7.6% gross revenue yield meets their return threshold.

Most common amenities for Airbnb listings in Brimley

Kitchens (100%), BBQ grills (94%), and parking (94%) are near-universal among Brimley listings, reflecting guest expectations for self-sufficient vacation stays. Lake access (65%) and beach access (65%) underscore the waterfront-driven nature of demand — investors without proximity to the water may need to compensate with other standout features to compete effectively.

Understanding Brimley's ROI Score: 89/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Brimley's ROI score of 89 out of 100 places it in the Standout Opportunity band, driven primarily by an above-average revenue-to-price ratio and above-average occupancy stability — two factors that together account for 70% of the score's weighting. Supply/demand balance also rates above average, while market growth trend is at an average pace, suggesting the market is maturing steadily rather than overheating. Investors should pair this encouraging score with thorough research into local regulations and seasonal cash flow planning to build a realistic investment thesis.

Short-Term Rental Regulations in Brimley

Understanding local STR regulations is essential before investing in Brimley. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Brimley, MI may be required to obtain a permit or register their property with the local township or Chippewa County. Investors should verify current requirements directly with the Brimley Township office and the State of Michigan before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA covenants in certain lakefront communities could impose additional rules or outright prohibitions on short-term rentals, so reviewing any applicable deed restrictions is essential before purchasing.

Tax Obligations

Michigan requires short-term rental operators to collect and remit the state's 6% use tax, and certain jurisdictions may impose additional local lodging or tourism taxes. Major booking platforms often handle tax collection on behalf of hosts, but operators should confirm their specific obligations with the Michigan Department of Treasury.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Brimley can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Brimley's seasonal demand pattern — with peak monthly revenue exceeding $5,700 in July — should continue to attract vacation travelers seeking Upper Peninsula lake access. We estimate occupancy could hold steady around 47–51%, with ADR increases in the range of 2–4% as the small supply base keeps pricing power in hosts' favor. Market growth trend is tracking at an average pace, but the strong supply/demand balance suggests new entrants still have room before saturation becomes a concern. Investors should factor in the pronounced off-season dip (November–December revenues below $850) when modeling cash flow."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Brimley, MI

What is the average Airbnb occupancy rate in Brimley?

The average occupancy rate for Airbnb listings in Brimley is currently 49%, which is notably higher than the Michigan state average of 42%. This above-average occupancy reflects healthy guest demand relative to the market's small supply of active listings.

How much do Airbnb hosts make in Brimley?

Airbnb hosts in Brimley earn an average of $2,579 per month and approximately $30,956 per year based on trailing 12-month booking data. Revenue is heavily seasonal, with July being the top-earning month at around $5,794 and the slowest months (November–December) dipping below $850.

Is Brimley a good market for Airbnb investment?

Brimley scores 89 out of 100 on Rabbu's ROI Score, placing it in the 'Standout Opportunity' category. Key strengths include an above-average revenue-to-price ratio, stable occupancy, and a favorable supply/demand balance with only 17 active listings. Investors should account for strong seasonality and verify local regulations before committing.

What is the average daily rate (ADR) for Airbnb in Brimley?

The average daily rate in Brimley is $265, which sits below the Michigan state average of $350. This more accessible price point can help drive bookings, particularly among families and outdoor enthusiasts visiting the Upper Peninsula on a budget.

Are short-term rentals legal in Brimley?

Short-term rentals are generally permitted in Brimley, MI, though operators may need to obtain local permits or registrations and comply with applicable state and local tax requirements. Regulations can change, so prospective investors should check directly with Brimley Township and Chippewa County for the most current rules before listing a property.

When is peak season for Airbnb in Brimley?

Peak season in Brimley runs from June through October, with July and August being the strongest months. July leads with average revenue of $5,794, followed by August at $5,308. October also performs well at $3,438, likely driven by fall foliage tourism. The slowest period is November through March, when monthly revenue drops below $1,900.

How many Airbnbs are there in Brimley?

As of April 2026, there are 17 active Airbnb listings in Brimley. This small supply base means less direct competition for hosts, though it also reflects the community's relatively compact size and seasonal nature.

How is Airbnb revenue calculated in Brimley?

The annual and monthly revenue figures shown for Brimley are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Brimley, MI market
• Average daily rates, occupancy rates, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity prevalence across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary depending on location, condition, pricing strategy, and management quality.