Broadway, VA Airbnb Market Data, Statistics, and Occupancy Rates

Broadway Short-Term Rental Market Overview

Broadway, VA is a compact Shenandoah Valley market with just 16 active Airbnb listings and an average annual revenue of $37,585 per property. Occupancy sits at 40%—comfortably above Virginia's 34% state average—while the average daily rate of $216 keeps pricing accessible compared to the $339 statewide benchmark. With above-average occupancy stability and a healthy revenue-to-price ratio relative to average home values of $477,516, Broadway presents a niche opportunity for investors seeking a smaller, less competitive market with genuine demand.

Key Market Statistics

According to Rabbu market data, the Broadway short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Broadway

Broadway's blend of affordable home prices, above-average occupancy, and limited competition makes it worth serious consideration for investors targeting Virginia's Shenandoah Valley region.

Expert Market Assessment

"Broadway earns an Attractive Opportunity designation with an ROI score of 57 out of 100, reflecting a market where occupancy stability is a genuine strength while growth momentum remains modest. Seasonality is moderate rather than extreme—August peaks near $4,310 in monthly revenue and even the slowest months (March at $2,549) still produce meaningful income, keeping cash flow relatively steady. The limited supply of just 16 listings means well-managed properties can differentiate quickly, though the below-average growth trend warrants patience on appreciation expectations."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Broadway

Average revenue by month in Broadway

Broadway shows moderate seasonality with August ($4,310) as the clear peak and March ($2,549) as the softest month—a spread of roughly $1,760. A secondary surge in October ($3,518) and December ($3,557) keeps revenue elevated through the fall and holiday season, giving hosts multiple high-earning windows throughout the year.

Active Airbnb listings by property size in Broadway

Supply is evenly distributed between 2-bedroom and 3-bedroom properties at 6 listings each, with no other bedroom counts represented. This narrow inventory mix could signal an opening for investors willing to list 1-bedroom or 4+ bedroom properties to capture underserved demand segments.

Average daily rate (ADR) by property size in Broadway

Three-bedroom properties command $211 per night compared to $156 for 2-bedroom units—a 35% premium that reflects the added space and group-hosting capability. Given that 3-bedroom listings also deliver substantially better occupancy, the step-up in nightly rate comes with lower vacancy risk rather than a trade-off.

Average RevPAN by property size in Broadway

RevPAN diverges sharply by size: 3-bedroom listings earn $105 per available night versus just $43 for 2-bedroom units, meaning the larger properties generate nearly 2.5 times the revenue after accounting for vacancy. This makes 3-bedroom configurations the clear efficiency winner in Broadway's current market.

Average occupancy rates by property size in Broadway

Three-bedroom properties maintain a 50% occupancy rate—nearly double the 28% that 2-bedroom listings achieve. The significant gap suggests that guest demand in Broadway skews toward larger accommodations, likely driven by families or small groups visiting the Shenandoah Valley area.

Average monthly revenue by property size in Broadway

Monthly revenue for 3-bedroom properties averages $4,149, more than 2.5 times the $1,642 that 2-bedroom units generate. This dramatic difference underscores that in a small market like Broadway, choosing the right property size is one of the most consequential investment decisions.

Average annual revenue by property size in Broadway

At $49,791 annually, 3-bedroom listings generate more than double the $19,712 earned by 2-bedroom properties, making them the strongest revenue configuration available. For investors evaluating Broadway, a 3-bedroom property offers the most compelling return potential relative to the market's average home value of $477,516.

Most common amenities for Airbnb listings in Broadway

Kitchen and parking are universal (100% of listings), while patio or balcony and self check-in appear in 88% of properties—signaling that guests expect outdoor living space and contactless arrival as standard. Outdoor-oriented amenities like backyard access, BBQ grills, and outdoor furniture (all at 81%) reinforce that Broadway caters primarily to leisure travelers seeking a relaxed, nature-adjacent experience.

Understanding Broadway's ROI Score: 57/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Broadway's ROI score of 57 out of 100 places it in the Attractive Opportunity band, driven primarily by above-average occupancy stability and an average revenue-to-price ratio that keeps the investment math workable at current home values. The below-average market growth trend is the main drag on the score, suggesting that while current returns are healthy, rapid appreciation or demand acceleration isn't in the near-term outlook. Pairing this data with thorough local regulatory research and a focus on 3-bedroom properties will help investors position themselves to capture the strongest returns Broadway has to offer.

Short-Term Rental Regulations in Broadway

Understanding local STR regulations is essential before investing in Broadway. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Broadway, Virginia may need to obtain a permit or register with local authorities before listing a property. Investors should verify current requirements directly with the Town of Broadway and Rockingham County, as regulations in Virginia's smaller municipalities can evolve quickly.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum stay requirements, noise and nuisance ordinances, and parking regulations. Some properties may also be subject to HOA rules that limit or prohibit short-term rentals, so reviewing covenants before purchase is essential.

Tax Obligations

Virginia imposes a state sales tax on short-term rental accommodations, and localities may levy additional transient occupancy or tourism taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with the Virginia Department of Taxation.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Broadway can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Broadway's above-average occupancy stability suggests demand should remain resilient, though the below-average market growth trend means investors shouldn't expect rapid listing-count or rate expansion. Seasonal patterns point to consistent summer and fall peaks—August and October historically outperform—so ADR increases of 1–3% are plausible during high season, with occupancy likely holding in the 38–42% range annually. Investors who target 3-bedroom properties and optimize for shoulder-season bookings stand the best chance of pushing annual revenue toward the $50,000 mark."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Broadway, VA

What is the average Airbnb occupancy rate in Broadway?

The average occupancy rate for Airbnb listings in Broadway is currently 40%, which is notably higher than Virginia's statewide average of 34%. Three-bedroom properties lead at 50% occupancy, while 2-bedroom units average 28%. This above-average occupancy suggests consistent guest demand in the area.

How much do Airbnb hosts make in Broadway?

Airbnb hosts in Broadway earn an average of $3,132 per month and approximately $37,585 per year based on trailing 12-month booking data. Earnings vary significantly by property size—3-bedroom listings average $4,149 monthly ($49,791 annually), while 2-bedroom properties bring in about $1,642 monthly ($19,712 annually). Peak months like August can push monthly revenue above $4,300.

Is Broadway a good market for Airbnb investment?

Broadway scores a 57 out of 100 on Rabbu's ROI Score, earning an Attractive Opportunity rating. The market benefits from above-average occupancy stability and a balanced supply/demand dynamic with only 16 active listings. While the market growth trend is below average, the combination of competitive home prices ($477,516 average) and solid annual revenue—especially for 3-bedroom properties at nearly $50K—makes it a viable option for investors willing to operate in a smaller, niche market.

What is the average daily rate (ADR) for Airbnb in Broadway?

The average daily rate in Broadway is $216, which is well below Virginia's statewide average of $339. By property size, 2-bedroom listings average $156 per night while 3-bedroom properties command $211 per night. This lower ADR reflects Broadway's positioning as an affordable rural getaway rather than a premium destination market.

Are short-term rentals legal in Broadway?

Short-term rentals operate in Broadway, VA, though local permit or registration requirements may apply. Investors should check with the Town of Broadway, Rockingham County, and the state of Virginia for the most current regulations. HOA restrictions may also affect certain properties, so reviewing any applicable covenants before purchasing is recommended.

When is peak season for Airbnb in Broadway?

Peak season in Broadway runs through the summer and fall months. August is the strongest month with average revenue reaching $4,310, followed by December ($3,557) and October ($3,518). The slowest months tend to be early spring—March averages $2,549—though even off-peak periods generate meaningful income, with no month dropping below $2,500.

How many Airbnbs are there in Broadway?

There are currently 16 active Airbnb listings in Broadway as of April 2026. The supply is evenly split between 2-bedroom and 3-bedroom properties, with 6 listings in each category. This small inventory means competition is limited, which can benefit well-managed properties seeking to capture available demand.

How is Airbnb revenue calculated in Broadway?

The annual and monthly revenue figures for Broadway are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Broadway, VA and surrounding areas
• Average daily rates, occupancy rates, and RevPAN metrics tracked over time
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Property size breakdowns for listings, rates, occupancy, and revenue
• Data sourced from Rabbu proprietary analytics and Zillow Home Value Index for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; always verify with municipal and state authorities before investing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.