Broken Bow, OK Airbnb Market Data, Statistics, and Occupancy Rates

Broken Bow Short-Term Rental Market Overview

Broken Bow, OK has established itself as a premier cabin-rental destination in the Ouachita Mountain foothills, with 1,930 active Airbnb listings generating an average annual revenue of $46,591 per property. With an average daily rate of $319—well above the $219 Oklahoma state average—the market commands strong nightly pricing driven by its reputation as a weekend and vacation getaway. While occupancy sits at 25% (slightly below the 28% state average), the high ADR and pronounced seasonal peaks create meaningful revenue opportunities, particularly for larger properties that can capture group and family bookings.

Key Market Statistics

According to Rabbu market data, the Broken Bow short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Broken Bow

Broken Bow attracts investor attention thanks to its combination of premium nightly rates, a nature-driven tourism economy, and an above-average growth trajectory that signals sustained demand.

Expert Market Assessment

"Broken Bow presents an attractive opportunity for STR investors willing to lean into the cabin-rental niche that defines this market. Seasonality is a meaningful factor: July leads with an average of $6,988 in monthly revenue, while January dips to $2,240—a spread that demands realistic cash-flow planning for quieter winter months. The ROI score of 65 out of 100 reflects average revenue-to-price and occupancy metrics balanced by above-average growth, positioning the market firmly in the 'attractive opportunity' tier for investors who target the right property size and manage seasonal fluctuations effectively."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Broken Bow

Average revenue by month in Broken Bow

Revenue in Broken Bow is highly seasonal, peaking in July at $6,988 and bottoming out in January at $2,240—a 3.1x spread that underscores the importance of summer tourism and spring break (March hits $5,125). Investors should plan for substantially lower cash flow from December through February and consider dynamic pricing strategies to maximize shoulder-season bookings.

Active Airbnb listings by property size in Broken Bow

One-bedroom cabins dominate supply with 494 listings, followed closely by 2-bedrooms (418) and 3-bedrooms (380), while 6+ bedroom properties represent just 129 listings. The relatively thin inventory of larger cabins—despite their outsized revenue potential—may signal an opportunity for investors willing to acquire or build 5+ bedroom properties in this market.

Average daily rate (ADR) by property size in Broken Bow

ADR climbs steeply with property size, from $206 for 1-bedroom cabins to $755 for 6+ bedroom properties, with studios commanding a notable $300 premium likely due to unique or boutique positioning. The jump from 4 bedrooms ($383) to 5 bedrooms ($492) and then 6+ bedrooms ($755) suggests that group-friendly properties capture a significant pricing premium in Broken Bow.

Average RevPAN by property size in Broken Bow

RevPAN increases sharply at the upper end of the size spectrum, with 6+ bedroom properties delivering $201 per available night—more than triple the $61 RevPAN for 1-bedroom units. Four-bedroom cabins at $84 RevPAN represent a meaningful step up from smaller sizes, making them a solid mid-range option for investors who want higher returns without the cost of the largest builds.

Average occupancy rates by property size in Broken Bow

Occupancy rates are relatively compressed across property sizes, ranging from 22% for studios, 3-bedrooms, and 4-bedrooms up to 30% for 1-bedroom units. The modest occupancy spread means that revenue differentiation in Broken Bow is driven primarily by ADR rather than fill rates, making pricing strategy and property positioning especially critical.

Average monthly revenue by property size in Broken Bow

Monthly revenue scales dramatically with size: 1-bedroom cabins average $2,752 per month while 6+ bedroom properties bring in $11,335—more than four times as much. Even the step from 4 bedrooms ($5,050) to 5 bedrooms ($6,946) represents a meaningful $1,900 monthly increase, reinforcing the revenue advantage of larger cabin formats in this leisure-driven market.

Average annual revenue by property size in Broken Bow

Annual revenue ranges from $33,031 for 1-bedroom listings to $136,029 for 6+ bedroom properties, with each size increment delivering progressively higher returns. Five-bedroom cabins at $83,361 per year offer a strong balance of revenue potential and lower acquisition cost compared to the largest properties, making them a compelling sweet spot for many investors.

Most common amenities for Airbnb listings in Broken Bow

Kitchens (100%), self check-in (95%), and washers (94%) are near-universal, while BBQ grills (93%) and hot tubs (86%) reflect the outdoor-leisure expectations that define Broken Bow's cabin market. Pet-friendly listings at 58% suggest growing demand for family- and pet-inclusive stays, and investors who include a hot tub and outdoor amenities are essentially meeting the market's baseline rather than offering a differentiator.

Understanding Broken Bow's ROI Score: 65/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Broken Bow's ROI Score of 65 out of 100 places it in the 'Attractive Opportunity' band, driven by average revenue-to-price and occupancy stability metrics that are balanced by an above-average market growth trend. The supply/demand balance sits at average, which warrants attention given the 96% year-over-year growth in active listings—new supply could temper returns if demand doesn't keep pace. Pairing this score with on-the-ground regulatory research and careful property-size selection will help investors identify the best entry points in this fast-growing vacation market.

Short-Term Rental Regulations in Broken Bow

Understanding local STR regulations is essential before investing in Broken Bow. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Broken Bow, Oklahoma may need to obtain permits or register with both the city and McCurtain County, as local jurisdictions in the area have been actively reviewing STR regulations. Investors should verify current requirements directly with Broken Bow city officials and the Oklahoma Tax Commission before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits per property, noise and nuisance ordinances, parking requirements for rural cabin properties, and potential HOA or deed restrictions in specific developments. Some areas near Beavers Bend State Park may have additional overlay requirements, so reviewing both county and city regulations is advisable before purchasing.

Tax Obligations

Oklahoma requires collection of state sales tax and applicable local lodging taxes on short-term rental income. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full tax obligations with the Oklahoma Tax Commission to ensure compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Broken Bow can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Broken Bow's above-average market growth trend suggests continued expansion in both visitor demand and listing activity. Summer months—especially July—should remain the primary revenue driver, with ADR holding steady or rising modestly by 2–4% as cabin inventory continues to attract weekend travelers from Dallas, Oklahoma City, and surrounding metros. Occupancy rates may face some downward pressure given the growing supply (96% year-over-year listing growth), but well-positioned larger properties are likely to maintain RevPAN in the $100–$200 range. Investors should monitor supply growth closely, as the market's balance between new listings and demand will be a critical factor in sustaining returns."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Broken Bow, OK

What is the average Airbnb occupancy rate in Broken Bow?

The average occupancy rate for Airbnb listings in Broken Bow is currently 25%, slightly below the Oklahoma state average of 28%. Occupancy varies by property size—1-bedroom cabins lead at 30%, while studios and 3-bedroom properties sit closer to 22%. This reflects the vacation-driven nature of the market, where demand concentrates around weekends and peak travel seasons rather than maintaining consistent midweek bookings.

How much do Airbnb hosts make in Broken Bow?

On average, Airbnb hosts in Broken Bow earn approximately $3,882 per month or $46,591 per year based on trailing 12-month performance data. However, revenue scales significantly with property size: 1-bedroom cabins average around $33,031 annually, while 6+ bedroom properties earn an average of $136,029 per year. Larger cabins that can accommodate group getaways tend to command the highest returns in this market.

Is Broken Bow a good market for Airbnb investment?

Broken Bow earns a Rabbu ROI Score of 65 out of 100, placing it in the 'Attractive Opportunity' category. The market benefits from strong nightly rates ($319 ADR), above-average growth trends, and a well-established cabin-rental ecosystem. However, with average home values around $644,527 and moderate occupancy rates, investors should carefully evaluate property size and pricing strategy. Larger properties tend to deliver significantly better revenue-to-cost ratios in this market.

What is the average daily rate (ADR) for Airbnb in Broken Bow?

The average daily rate in Broken Bow is $319, which is 46% higher than the $219 Oklahoma state average. ADR scales considerably with property size—1-bedroom cabins average $206 per night, while 6+ bedroom properties command an impressive $755 per night. This premium pricing reflects the destination's appeal as a luxury cabin-getaway market.

Are short-term rentals legal in Broken Bow?

Short-term rentals are currently operating in Broken Bow with nearly 1,930 active listings in the market. However, local regulations around STR permits, zoning, and taxation can change, so prospective investors should verify current requirements with Broken Bow city officials and the Oklahoma Tax Commission. It's also wise to check for any HOA or deed restrictions that may apply to specific properties or developments.

When is peak season for Airbnb in Broken Bow?

Peak season in Broken Bow centers on summer, with July delivering the highest average monthly revenue at $6,988. August ($5,814) and March ($5,125—likely driven by spring break travel) are also strong performers. The slowest months are January ($2,240) and February ($2,412), creating a seasonal revenue spread of more than 3x between the best and worst months. Fall months like October and November still generate respectable revenue in the $3,600–$3,700 range.

How many Airbnbs are there in Broken Bow?

There are currently 1,930 active Airbnb listings in Broken Bow as of April 2026. The supply is led by 1-bedroom cabins (494 listings), followed by 2-bedrooms (418) and 3-bedrooms (380). Year-over-year listing growth stands at 96%, indicating rapid expansion of the market's rental inventory.

How is Airbnb revenue calculated in Broken Bow?

The annual and monthly revenue figures shown for Broken Bow are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. This approach anchors figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rates, occupancy rates, and RevPAN metrics across bedroom configurations
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Home value data sourced from Zillow Home Value Index (ZHVI) for investment analysis
• Popular amenity prevalence data to benchmark guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; always verify current rules with local authorities before investing. Individual property results will vary based on location, quality, amenities, pricing strategy, and management approach.