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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Bronston presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Bronston, KY sits near Lake Cumberland — one of Kentucky's most popular recreational destinations — and its small but growing short-term rental market reflects that appeal. With just 16 active Airbnb listings and 90% year-over-year listing growth, the market is clearly attracting investor attention. Average annual revenue comes in around $20,253 on properties averaging $294,590 in value, though occupancy at 18% runs well below the 28% state average, signaling a highly seasonal demand pattern that requires careful underwriting.
According to Rabbu market data, the Bronston short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 16 |
| Average Daily Rate (ADR) | vs. $333 state avg. | $248 |
| Average Occupancy Rate | vs. 28% state avg. | 18% |
| RevPAN | ADR * Occupancy Rate | $45 |
| Average Monthly Revenue | Historical 12-month average | $1,687 |
| Average Annual Revenue | Historical 12-month average | $20,253 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Bronston appeals to investors looking for an early-stage lake vacation market with strong summer demand and relatively low competition, though seasonal occupancy requires disciplined financial planning.
Key investment factors
"Bronston represents a competitive but narrowly seasonal opportunity. Revenue peaks sharply in July at $4,015 per listing and drops to just $386 in January — a tenfold spread that underscores how dependent this market is on warm-weather lake tourism. The ROI score of 46 out of 100 reflects average revenue-to-price performance and below-average occupancy stability, tempered by above-average growth and supply/demand dynamics. Investors who can source properties at attractive price points and manage through the off-season lean months stand to benefit from a market that's still in its early growth phase."
— Rabbu Market Analysis Team
Bronston's revenue curve is steeply seasonal, peaking at $4,015 in July and bottoming at $386 in January — more than a 10x spread. The June–August window accounts for the lion's share of annual earnings, while November through February collectively averages under $800 per month, making off-season cash flow planning critical for investors.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$386 |
| February |
|
$560 |
| March |
|
$1,221 |
| April |
|
$1,520 |
| May |
|
$1,328 |
| June |
|
$2,688 |
| July |
|
$4,015 |
| August |
|
$2,872 |
| September |
|
$1,707 |
| October |
|
$1,789 |
| November |
|
$1,143 |
| December |
|
$1,018 |
The entire breakout of listings by size shows only 3-bedroom properties (6 listings), suggesting either limited data granularity or a highly concentrated supply mix. This narrow profile could signal opportunity for investors willing to offer different configurations — such as 2-bedroom or 4+ bedroom homes — to capture underserved demand segments.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
6 |
Three-bedroom listings in Bronston command an ADR of $214, which is below the market-wide average of $248. The gap suggests that larger or more premium properties (not broken out in the data) may be pulling the overall ADR higher, pointing to potential pricing power for well-appointed or waterfront homes.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$214 |
Three-bedroom properties deliver a RevPAN of $46, closely tracking the market-wide average of $45. With occupancy at 22% for this size, revenue per available night remains modest, reinforcing that peak-season pricing discipline and off-season minimum-stay strategies are essential to maximize yield.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$46 |
Three-bedroom listings average 22% occupancy, slightly above the overall market rate of 18%, indicating they capture a bit more demand than the broader inventory. Still, this rate signals significant idle capacity outside peak summer months, so investors should budget conservatively for year-round cash flow.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
22% |
Three-bedroom properties generate approximately $1,591 per month on average, just below the market-wide $1,687 figure. Given that these units represent the only size segment with enough data to report, this number serves as a reasonable baseline for underwriting a typical Bronston lake rental.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$1,591 |
At $19,097 in annual revenue, 3-bedroom properties come in slightly under the $20,253 market average. Against an average home value of $294,590, this yields a gross revenue-to-price ratio of roughly 6.5%, which can work for investors who acquire below-market or add value through amenity upgrades and optimized pricing.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$19,097 |
Kitchens and parking are universal at 100% of listings, while washers, dryers, and self check-in appear in 88% — setting a clear baseline for guest expectations. Outdoor-oriented amenities like BBQ grills (69%), backyards (56%), and lake access (38%) differentiate top performers, reflecting the recreational nature of this lakefront market.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
100% |
| Parking |
|
100% |
| Dryer |
|
88% |
| Self Check-in |
|
88% |
| Washer |
|
88% |
| BBQ Grill |
|
69% |
| Backyard |
|
56% |
| Outdoor Furniture |
|
56% |
| Patio or Balcony |
|
56% |
| Pets |
|
44% |
| Workspace |
|
44% |
| Hot Tub |
|
38% |
| Lake Access |
|
38% |
| Pool |
|
31% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Bronston Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Above average | 15% |
Bronston's ROI score of 46 out of 100 places it in the Competitive Opportunity band — investor interest and demand are real, but the path to strong returns requires selective deal sourcing. The score reflects average revenue-to-price performance and below-average occupancy stability, balanced by above-average market growth and a favorable supply/demand ratio that indicates the market hasn't been oversaturated yet. Pairing this data with local regulatory research and a realistic seasonal cash flow model will help investors determine whether a specific Bronston property pencils out.
Understanding local STR regulations is essential before investing in Bronston. Here's the current regulatory landscape:
Bronston is an unincorporated community in Pulaski County, Kentucky, and short-term rental operators should verify whether county-level permits or registration are required before listing a property. Kentucky does not impose a statewide STR permit, so requirements can vary — checking directly with Pulaski County planning and zoning is the best way to confirm compliance.
Common restrictions that may apply include occupancy limits tied to septic or well capacity, noise ordinances, parking requirements, and any HOA covenants on lake-area developments. Because many Bronston properties sit in rural or lakefront subdivisions, deed restrictions and homeowner association rules can be particularly relevant and should be reviewed before purchase.
Kentucky imposes a 6% state sales tax and a 1% state transient room tax on short-term accommodations, and some localities levy an additional occupancy or tourism tax. Platforms like Airbnb often collect and remit certain taxes on behalf of hosts, but operators should confirm which obligations are handled automatically and which require direct filing.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Bronston can provide current regulatory guidance.
Financing an Airbnb investment in Bronston requires lenders who understand STR income. Rabbu partner lenders offer:
"Bronston's above-average market growth trend and favorable supply/demand balance suggest continued interest from both guests and investors over the next 12–18 months. Summer months drive the bulk of revenue, and ADR could edge up modestly — perhaps 2–5% — as the listing pool matures and operators refine pricing strategies. Occupancy will likely remain concentrated in the June–August window, so investors should plan for monthly revenues ranging from under $400 in winter to over $4,000 at peak. Building a cash reserve during high season to cover quieter months will be essential for sustaining positive returns."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations can change; investors should verify current requirements before purchasing.
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