Brownfield, ME Airbnb Market Data, Statistics, and Occupancy Rates

Brownfield Short-Term Rental Market Overview

Brownfield, ME is a small but compelling short-term rental market nestled in western Maine, where outdoor recreation and seasonal getaways drive visitor demand. With just 23 active Airbnb listings, the market remains lightly supplied, and an ROI score of 76 out of 100 signals standout investment potential. Average annual revenue sits at $32,749 against average home values of $512,733, and the above-average revenue-to-price ratio suggests favorable yield dynamics for investors willing to navigate the market's pronounced seasonality.

Key Market Statistics

According to Rabbu market data, the Brownfield short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Brownfield

Investors are drawn to Brownfield for its favorable revenue-to-price ratio, limited competition, and the enduring appeal of Maine's lakes and mountains as a vacation destination.

Expert Market Assessment

"Brownfield represents a standout opportunity for investors targeting a niche, seasonally driven market in rural Maine. Revenue peaks in February ($4,866) and August ($4,255) create two distinct earning seasons anchored by winter recreation and summer lake activity, while spring months like May ($980) mark the softest stretch. The limited supply of just 23 listings and an above-average supply/demand balance work in investors' favor, though the 19% average occupancy rate — well below Maine's 55% state average — means cash flow is concentrated rather than steady. Investors who price strategically and target the right property size can capitalize on strong per-night rates during peak windows."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Brownfield

Average revenue by month in Brownfield

Brownfield exhibits pronounced dual-peak seasonality, with February ($4,866) and August ($4,255) leading the year, while May ($980) and April ($1,263) represent the softest months. The roughly 5:1 spread between peak and trough months means investors should budget for significant revenue swings and plan cash reserves accordingly.

Active Airbnb listings by property size in Brownfield

Supply in Brownfield is split evenly between 2-bedroom and 5-bedroom listings, with 5 active properties in each category. The absence of mid-range 3- or 4-bedroom inventory in the tracked data could signal an underserved niche where new investors might find less direct competition.

Average daily rate (ADR) by property size in Brownfield

ADR scales dramatically with property size — 5-bedroom homes command $653 per night compared to $201 for 2-bedroom units, a premium of more than 3x. For investors, the jump suggests that larger properties attract a willingness-to-pay segment (families, groups) that can significantly boost per-booking revenue.

Average RevPAN by property size in Brownfield

Five-bedroom properties deliver the strongest RevPAN at $160, more than double the $63 earned by 2-bedroom listings. This gap persists even though larger homes carry slightly lower occupancy, confirming that their rate premium more than compensates for fewer booked nights.

Average occupancy rates by property size in Brownfield

Two-bedroom properties lead on occupancy at 31%, modestly ahead of the 25% rate for 5-bedroom homes. While neither figure is high in absolute terms — reflecting the market's seasonal nature — the smaller units offer slightly more consistent booking volume, which can help smooth cash flow.

Average monthly revenue by property size in Brownfield

Five-bedroom listings earn an average of $5,316 per month, more than double the $2,508 generated by 2-bedroom properties. This outsized earning power makes larger homes the revenue leaders in Brownfield, though investors should weigh higher operating and maintenance costs against the income uplift.

Average annual revenue by property size in Brownfield

At $63,799 in average annual revenue, 5-bedroom properties generate more than twice what 2-bedroom units earn ($30,098). For investors evaluating return potential against acquisition costs, the larger configuration clearly offers the higher gross revenue ceiling in this market.

Most common amenities for Airbnb listings in Brownfield

Kitchens and parking are universal (100%) across Brownfield listings, while backyards (87%), BBQ grills (83%), and outdoor furniture (83%) reflect the outdoor-oriented, vacation-home character of the market. Beach access and waterfront features appear on about 30% of listings, suggesting that properties with water proximity can differentiate themselves and likely command premium rates.

Understanding Brownfield's ROI Score: 76/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Brownfield's ROI score of 76 out of 100 places it in the 'Standout Opportunity' band, driven primarily by an above-average revenue-to-price ratio and a favorable supply/demand balance that reflects just 23 active listings competing for visitor demand. Occupancy stability scores below average — a direct consequence of the market's sharp seasonality — which is the main factor tempering the overall score. Investors should pair these metrics with thorough local regulatory research and a realistic cash-flow model that accounts for quieter shoulder months.

Short-Term Rental Regulations in Brownfield

Understanding local STR regulations is essential before investing in Brownfield. Here's the current regulatory landscape:

Permit Requirements

Brownfield, Maine may require short-term rental operators to register or obtain a permit before listing their property. Investors should verify current requirements directly with the Town of Brownfield and the State of Maine, as local STR regulations can change and may vary from neighboring municipalities.

Key Restrictions

Common restrictions that may apply in Maine's smaller towns include occupancy limits, minimum-stay requirements, noise and parking regulations, and compliance with fire safety codes. HOA or deed restrictions can also limit STR activity in certain subdivisions, so reviewing property-level covenants before purchasing is essential.

Tax Obligations

Short-term rental operators in Maine are generally subject to the state's lodging tax, and hosts should confirm whether additional local taxes apply. Platforms like Airbnb often collect and remit state-level taxes on behalf of hosts, but it's important to verify that all obligations are fully covered.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Brownfield can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Brownfield's short-term rental performance is expected to track its established seasonal pattern — strong winter and summer peaks bookending quieter spring and early-summer shoulder months. ADR may see modest upward pressure in the range of 2–5% as supply remains constrained and demand for rural Maine retreats continues. Occupancy, currently at 19% marketwide, could edge higher if new listings don't outpace demand growth, though investors should anticipate month-to-month volatility. We estimate annual revenue for well-managed properties will hold steady or improve slightly, particularly for larger homes that capture group travel."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Brownfield, ME

What is the average Airbnb occupancy rate in Brownfield?

The average Airbnb occupancy rate in Brownfield is currently 19%, which is notably below the Maine state average of 55%. This reflects the market's strong seasonal character — demand concentrates in winter and summer peak months while spring and early summer see lighter booking activity. Investors should plan for uneven cash flow and consider adjusting pricing and minimum-stay strategies to maximize occupancy during shoulder periods.

How much do Airbnb hosts make in Brownfield?

On average, Airbnb hosts in Brownfield earn approximately $2,729 per month and $32,749 per year based on trailing 12-month performance data. Earnings vary significantly by property size: 2-bedroom listings average around $30,098 annually, while 5-bedroom properties bring in roughly $63,799 per year. Peak months like February and August can push monthly revenue well above $4,000.

Is Brownfield a good market for Airbnb investment?

Brownfield scores 76 out of 100 on Rabbu's ROI Score, placing it in the 'Standout Opportunity' category. The market benefits from an above-average revenue-to-price ratio and a favorable supply/demand balance with only 23 active listings. The main consideration is occupancy stability, which is below average due to pronounced seasonality. Investors who are comfortable with concentrated peak-season earnings and can manage costs during slower months will find this market appealing.

What is the average daily rate (ADR) for Airbnb in Brownfield?

The average daily rate in Brownfield is $317, which is below the Maine state average of $415. However, ADR varies dramatically by property size — 2-bedroom listings average $201 per night while 5-bedroom properties command $653 per night. This significant premium for larger homes reflects strong demand from groups and families seeking vacation-style accommodations.

Are short-term rentals legal in Brownfield?

Short-term rentals are generally permitted in Brownfield, ME, though operators may need to register with local authorities and comply with applicable town ordinances. Maine has state-level lodging tax requirements that apply to STRs. We recommend consulting the Town of Brownfield and reviewing any property-level restrictions such as HOA rules before purchasing.

When is peak season for Airbnb in Brownfield?

Brownfield has a dual-peak season. Winter months — particularly February ($4,866 average revenue) and December ($3,613) — see strong demand likely driven by skiing and holiday getaways. Summer brings a second peak in August ($4,255) and July ($3,429), fueled by lake and outdoor recreation. The slowest months are April through June, with May averaging just $980 in revenue.

How many Airbnbs are there in Brownfield?

There are currently 23 active Airbnb listings in Brownfield as of April 2026. The supply is evenly split between 2-bedroom and 5-bedroom properties (5 listings each for the sizes tracked), indicating a compact and relatively uncrowded market where new entrants can still differentiate.

How is Airbnb revenue calculated in Brownfield?

The annual and monthly revenue figures for Brownfield are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Brownfield market
• Average daily rate, occupancy, and RevPAN trends by property size
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Popular amenity prevalence across active listings
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations and tax requirements are subject to change; investors should verify current rules with municipal and state authorities before purchasing.