Brownwood, TX Airbnb Market Data, Statistics, and Occupancy Rates

Brownwood Short-Term Rental Market Overview

Brownwood, TX presents an appealing entry point for short-term rental investors, combining above-average revenue-to-price ratios with modest property costs averaging $361,727. With 58 active Airbnb listings and an average annual revenue of $26,636, the market is still small enough to avoid oversaturation while offering meaningful income potential. Lake access and waterfront amenities on a sizable share of listings hint at a leisure-driven demand base that could reward well-positioned properties.

Key Market Statistics

According to Rabbu market data, the Brownwood short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Brownwood

Brownwood attracts investor interest because of its favorable revenue-to-price ratio, affordable home values, and a growing leisure tourism base anchored by lake and outdoor recreation.

Expert Market Assessment

"Brownwood earns an Attractive Opportunity designation, driven primarily by its strong revenue-to-price dynamics. The market does show below-average occupancy stability — the 35% average occupancy rate means properties aren't consistently booked, which introduces some cash-flow variability, particularly during the slower winter months when revenue dips below $1,200. That said, peak summer performance is robust, and the spread between low and high months isn't unusual for a leisure-oriented Texas market. Investors who price aggressively during shoulder months and invest in standout amenities like lake access or pet-friendliness stand the best chance of outperforming the averages."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Brownwood

Average revenue by month in Brownwood

Brownwood's revenue peaks sharply in July at $3,854 and stays elevated through September ($2,831), while winter months like February bottom out at $1,127 — a 3.4x spread that underscores the market's strong summer-leisure seasonality. Investors should plan for roughly five months of above-average performance and budget reserves for the quieter January–February stretch.

Active Airbnb listings by property size in Brownwood

One-bedroom units dominate Brownwood's supply with 19 listings, followed by 2-bedrooms (14) and 3-bedrooms (12), while 4-bedroom properties are notably scarce at just 5 listings. The limited supply of larger homes could represent a competitive advantage for investors targeting families or groups seeking lakeside accommodations.

Average daily rate (ADR) by property size in Brownwood

ADR climbs steadily from $134 for 1-bedroom listings to $287 for 4-bedroom properties, more than doubling across the size spectrum. The jump from 2-bedrooms ($181) to 3-bedrooms ($260) is particularly steep, suggesting that the premium guests pay for an extra bedroom is strongest in that mid-range tier.

Average RevPAN by property size in Brownwood

Three-bedroom properties deliver the highest RevPAN at $77, outperforming even 4-bedrooms ($65) despite a lower nightly rate, thanks to better occupancy balance. Two-bedroom units lag at $53, making 3-bedrooms the clear sweet spot for revenue efficiency in Brownwood.

Average occupancy rates by property size in Brownwood

One-bedroom listings lead occupancy at 46%, significantly ahead of 2- and 3-bedroom units (both at 30%) and 4-bedrooms at just 23%. While smaller units stay booked more consistently, their lower ADR means that higher occupancy doesn't automatically translate to the best overall revenue.

Average monthly revenue by property size in Brownwood

Monthly revenue scales with property size, from $1,240 for 1-bedroom units up to $2,957 for 4-bedroom homes, though the gains taper above 3 bedrooms ($2,611). The relatively modest gap between 3- and 4-bedroom monthly earnings ($346) suggests diminishing returns on larger investments unless acquisition costs remain proportional.

Average annual revenue by property size in Brownwood

Four-bedroom properties lead annual revenue at $35,484, followed closely by 3-bedrooms at $31,334, while 1-bedroom units trail at $14,885. Given Brownwood's average home values of $361,727, investors focused on maximizing revenue-to-price ratios may find 3-bedroom configurations offer the strongest balance of income potential and acquisition cost.

Most common amenities for Airbnb listings in Brownwood

Kitchens (100%) and parking (97%) are table stakes in Brownwood, while lake access (41%) and waterfront positioning (33%) appear on a meaningful share of listings — signaling that proximity to water is a key differentiator. Over half of listings welcome pets (53%) and offer BBQ grills (59%), reflecting the outdoor, family-friendly character guests expect in this market.

Understanding Brownwood's ROI Score: 67/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Brownwood's ROI score of 67 out of 100 places it in the Attractive Opportunity band, driven primarily by an above-average revenue-to-price ratio that makes cash-flow positive outcomes more realistic than in many higher-cost Texas markets. Occupancy stability scores below average, reflecting the seasonal demand swings common in lake-and-leisure destinations, which investors should account for in their underwriting. Pairing this data with thorough local regulatory research and a strong seasonal pricing strategy will help investors capture the upside this score suggests.

Short-Term Rental Regulations in Brownwood

Understanding local STR regulations is essential before investing in Brownwood. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Brownwood, TX may need to obtain a permit or register their property with the city before listing. Investors should verify current requirements directly with Brownwood's municipal offices and the state of Texas, as local STR regulations can evolve.

Key Restrictions

Common restrictions that may apply to short-term rentals in Brownwood include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. HOA covenants can also impose additional limitations, so investors should review any applicable deed restrictions or community rules before purchasing a property for STR use.

Tax Obligations

Texas requires short-term rental operators to collect and remit hotel occupancy taxes at both the state and local level. Platforms like Airbnb often handle state-level tax collection automatically, but hosts should confirm whether any additional city or county lodging taxes apply in Brownwood.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Brownwood can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Brownwood's STR market is expected to follow its established seasonal rhythm, with summer months continuing to drive the lion's share of revenue — estimates suggest peak monthly earnings in the $3,000–$4,000 range for July and August. Active listings grew 138% year-over-year, so occupancy rates could face modest downward pressure as supply catches up with demand, though the market's average growth trend suggests the area is still absorbing new inventory. Investors should anticipate ADR holding steady around $230–$240, with occupancy rates fluctuating between 30% and 40% depending on the season and property type."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Brownwood, TX

What is the average Airbnb occupancy rate in Brownwood?

The average Airbnb occupancy rate in Brownwood is currently 35%, which edges slightly above the Texas state average of 33%. Occupancy varies significantly by property size — 1-bedroom listings lead at 46%, while 4-bedroom properties average just 23%. Seasonal demand swings also play a role, with summer months driving the highest booking activity.

How much do Airbnb hosts make in Brownwood?

Airbnb hosts in Brownwood earn an average of $2,219 per month, which works out to approximately $26,636 per year based on trailing 12-month booking data. Revenue varies considerably by property size: 1-bedroom units average about $14,885 annually, while 4-bedroom properties can bring in around $35,484. Peak summer months like July can push monthly earnings above $3,800.

Is Brownwood a good market for Airbnb investment?

Brownwood scores 67 out of 100 on Rabbu's ROI Score, earning an Attractive Opportunity rating. The market's strongest attribute is its above-average revenue-to-price ratio, meaning the income potential relative to property acquisition costs is favorable compared to many Texas markets. However, occupancy stability is below average, so investors should plan for seasonal fluctuations and consider strategies to boost off-peak bookings.

What is the average daily rate (ADR) for Airbnb in Brownwood?

The average daily rate for Airbnb listings in Brownwood is $233, slightly below the Texas state average of $276. ADR scales with property size — 1-bedroom units average $134 per night, while 4-bedroom homes command approximately $287. This pricing structure reflects the market's blend of smaller getaway rentals and larger lakeside or family-oriented properties.

Are short-term rentals legal in Brownwood?

Short-term rentals are generally permitted in Brownwood, TX, though operators may need to comply with local permitting, zoning, or registration requirements. Texas state law provides a framework for STR taxation but leaves much of the regulatory detail to municipalities. Investors should check directly with Brownwood's city offices and review any applicable HOA rules before listing a property.

When is peak season for Airbnb in Brownwood?

Peak season in Brownwood runs from June through September, with July being the strongest month at an average revenue of $3,854. August and September also perform well at $3,108 and $2,831 respectively. The slowest months are January and February, when average revenue drops to around $1,100–$1,200, creating a roughly 3:1 spread between the best and weakest months.

How many Airbnbs are there in Brownwood?

There are currently 58 active Airbnb listings in Brownwood as of April 2026. The market has seen significant growth, with active listings increasing 138% year-over-year. Supply is concentrated in smaller properties, with 1-bedroom units making up the largest share at 19 listings, followed by 2-bedrooms (14), 3-bedrooms (12), and 4-bedrooms (5).

How is Airbnb revenue calculated in Brownwood?

The annual and monthly revenue figures for Brownwood are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower periods, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics across property configurations
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, tax obligations, and permit requirements can change; investors should verify current rules with municipal authorities before purchasing.