Bryan, TX Airbnb Market Data, Statistics, and Occupancy Rates

Bryan Short-Term Rental Market Overview

Bryan, TX presents an interesting entry point for short-term rental investors, with an ROI score of 55 out of 100 and average home values around $439,028. The market currently hosts 301 active Airbnb listings generating an average annual revenue of $20,793, though occupancy sits at 28% — below the 33% Texas state average. A strong fall season and the influence of Texas A&M University in neighboring College Station create distinct demand windows that savvy operators can capitalize on.

Key Market Statistics

According to Rabbu market data, the Bryan short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Bryan

Bryan attracts STR investors thanks to its relatively affordable property prices, proximity to a major university, and seasonal demand spikes tied to events and football weekends.

Expert Market Assessment

"Bryan represents a moderate opportunity for STR investors who are comfortable navigating a market with clear seasonal swings. Revenue peaks sharply from September through November — months that align with Texas A&M's football season and fall events — while January through March tends to be the softest stretch, with monthly averages dipping to around $906–$1,284. The below-average occupancy stability flagged in the ROI score is worth monitoring, especially as listing counts have more than doubled year-over-year, but operators who target larger properties and optimize pricing around event weekends can still outperform the market average."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Bryan

Average revenue by month in Bryan

Bryan's revenue curve shows pronounced seasonality, with November ($2,742) and October ($2,423) representing the clear peaks — roughly triple the January low of $906. This fall-heavy pattern, likely driven by university events, means investors should plan cash reserves for the slower January–March stretch and maximize pricing during the September–November window.

Active Airbnb listings by property size in Bryan

Two-bedroom units dominate supply with 94 listings, closely followed by 1-bedrooms (74) and 3-bedrooms (71), while the 5-bedroom and 6+ bedroom categories remain notably thin with just 13 and 8 listings respectively. This relative scarcity of larger properties could present an opportunity for investors, given that those sizes generate the highest revenues.

Average daily rate (ADR) by property size in Bryan

ADR climbs steeply with property size in Bryan — from $95–$97 for studios and 1-bedrooms all the way to $867 for 6+ bedroom homes. The sharpest rate jump occurs between 2-bedroom ($115) and 3-bedroom ($260) properties, suggesting that the move into mid-size and larger configurations delivers a significant nightly rate premium.

Average RevPAN by property size in Bryan

RevPAN scales consistently with size, from $24 for studios up to $195 for 6+ bedroom properties. Five-bedroom listings stand out with a strong $110 RevPAN, delivering nearly double the 4-bedroom figure ($73) and signaling that the group-accommodation segment rewards well in this market even after accounting for lower occupancy.

Average occupancy rates by property size in Bryan

Occupancy rates across Bryan are relatively compressed, ranging from 23% (studios, 3-bedrooms, 4-bedrooms, 6+ bedrooms) to 32% for 1-bedroom units. The consistently modest occupancy across all sizes underscores that this is an event-driven market where strategic pricing and targeted marketing matter more than simply listing a property.

Average monthly revenue by property size in Bryan

Monthly revenue ranges from $1,032 for 1-bedroom listings to $5,384 for 6+ bedroom properties, with each step up in size delivering a meaningful revenue increase. Notably, 5-bedroom homes average $3,722 per month — nearly triple the 2-bedroom average of $1,348 — making larger configurations the clear revenue leaders.

Average annual revenue by property size in Bryan

Annual revenue potential diverges sharply by size: 1-bedroom units average $12,392 while 6+ bedroom properties reach $64,609, more than five times the smaller format's earnings. For investors focused on maximizing gross revenue, 4-bedroom ($31,087) and 5-bedroom ($44,667) configurations offer substantial returns and may present a more accessible entry than the rare 6+ bedroom listings.

Most common amenities for Airbnb listings in Bryan

Kitchens (97%) and parking (95%) are near-universal in Bryan's listings, while washers (86%) and self check-in (86%) round out the top tier — reflecting guest expectations for home-like convenience and flexibility. About half of listings offer pet-friendly policies (51%) and workspaces (49%), suggesting these could serve as meaningful differentiators for properties targeting longer-stay or remote-work guests.

Understanding Bryan's ROI Score: 55/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Bryan's ROI score of 55 out of 100 places it in the 'Attractive Opportunity' band, meaning the market offers a reasonable balance of revenue potential relative to property costs. The revenue-to-price ratio and market growth trend both score at average levels, while occupancy stability is flagged as below average — a reflection of the market's event-driven seasonality and the rapid influx of new listings. Investors should pair these data points with thorough local regulatory research and a realistic seasonal budgeting plan before committing capital.

Short-Term Rental Regulations in Bryan

Understanding local STR regulations is essential before investing in Bryan. Here's the current regulatory landscape:

Permit Requirements

The City of Bryan, Texas may require short-term rental operators to obtain a permit or register their property before listing it on platforms like Airbnb. Investors should verify current requirements directly with the City of Bryan's planning or permitting department, as local STR regulations in Texas cities can change.

Key Restrictions

Common restrictions that may apply include occupancy limits based on property size, minimum stay requirements, noise ordinances, parking mandates, and caps on the number of permits issued in certain zones. HOA rules can also impose additional restrictions that supersede city-level permissions, so investors should review any applicable covenants before purchasing.

Tax Obligations

Short-term rental operators in Texas are generally subject to state and local hotel occupancy taxes, and some jurisdictions may also levy tourism or sales taxes on STR revenue. Many booking platforms collect and remit these taxes on behalf of hosts, but operators should confirm their obligations with the Texas Comptroller and the City of Bryan to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Bryan can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Bryan's STR market is likely to see continued supply growth given the 122% year-over-year increase in active listings, which may put additional pressure on occupancy rates unless demand keeps pace. Revenue should remain strongest from September through November, with estimates suggesting ADR could hold steady or see modest 1–3% increases during peak university event weekends. Investors entering now should plan for softer summer and early-year periods when monthly revenue can dip below $1,100, and price their properties competitively to maintain bookings in an increasingly crowded field."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Bryan, TX

What is the average Airbnb occupancy rate in Bryan?

The average Airbnb occupancy rate in Bryan is currently 28%, which falls below the Texas state average of 33%. Occupancy varies by property size, with 1-bedroom units performing best at 32%, while studios, 3-bedroom, 4-bedroom, and 6+ bedroom properties hover around 23–25%. Investors should factor in this relatively modest occupancy when projecting cash flow and consider strategies like dynamic pricing and event-based marketing to boost bookings.

How much do Airbnb hosts make in Bryan?

On average, Airbnb hosts in Bryan earn approximately $1,732 per month, which translates to roughly $20,793 in annual revenue based on trailing 12-month performance. However, revenue varies significantly by property size — 1-bedroom listings average about $12,392 annually, while 5-bedroom properties bring in around $44,667 and 6+ bedroom homes can reach $64,609 per year. Larger properties with group-friendly layouts tend to command both higher nightly rates and stronger overall returns.

Is Bryan a good market for Airbnb investment?

Bryan scores 55 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from an average revenue-to-price ratio and proximity to Texas A&M University, which generates recurring seasonal demand. However, occupancy stability is rated below average, and the rapid growth in listings (122% year-over-year) means competition is intensifying. Investors targeting larger properties and those who can optimize around peak fall months are best positioned to achieve solid returns.

What is the average daily rate (ADR) for Airbnb in Bryan?

The average daily rate for Airbnb listings in Bryan is $200, which is below the Texas state average of $276. ADR scales significantly with property size — studios and 1-bedrooms average $95–$97 per night, while 3-bedroom homes command $260, 4-bedrooms reach $320, and 6+ bedroom properties average an impressive $867 per night. This wide spread highlights the revenue premium available to investors who target larger group-accommodation properties.

Are short-term rentals legal in Bryan?

Short-term rentals generally operate in Bryan, TX, but local regulations may require permits, registration, or adherence to specific zoning requirements. Investors should consult directly with the City of Bryan's planning or permitting offices and review any applicable HOA restrictions before purchasing a property for STR use. Regulations can evolve, so staying current with local ordinances is important for ongoing compliance.

When is peak season for Airbnb in Bryan?

Peak season for Airbnb in Bryan runs from September through November, with October and November delivering the highest average monthly revenues at $2,423 and $2,742 respectively. This surge aligns closely with Texas A&M University's football season and fall events. May also shows strong performance at $2,205, likely driven by graduation and end-of-semester activity. The slowest months are January ($906) and February ($1,053), so investors should budget for reduced income during the winter.

How many Airbnbs are there in Bryan?

Bryan currently has 301 active Airbnb listings as of April 2026. The market has experienced significant growth, with a 122% year-over-year increase in active listings. Two-bedroom properties make up the largest share of supply at 94 listings, followed by 1-bedrooms (74) and 3-bedrooms (71). Larger properties with 5 or more bedrooms remain relatively scarce, with only 21 listings combined in those categories.

How is Airbnb revenue calculated in Bryan?

The annual and monthly revenue figures for Bryan are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Occupancy rates, average daily rates, and RevPAN trends across bedroom configurations
• Monthly and annual revenue averages based on trailing 12-month booking performance
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to benchmark guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions as of the date shown; actual results may differ based on property-specific factors, management quality, and local market shifts. Short-term rental regulations vary by jurisdiction and are subject to change; investors should verify all permit, zoning, and tax requirements with local authorities before purchasing.