Bullard, TX Airbnb Market Data, Statistics, and Occupancy Rates

Bullard Short-Term Rental Market Overview

Bullard, TX is a small but emerging short-term rental market with just 22 active Airbnb listings and an average annual revenue of $30,267 per property. Occupancy sits at 36%, slightly above the Texas state average of 33%, while the average daily rate of $216 falls below the state benchmark of $276. The market's favorable supply/demand balance and lake-oriented appeal make it a niche opportunity worth watching for investors comfortable with a smaller, leisure-driven market.

Key Market Statistics

According to Rabbu market data, the Bullard short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Bullard

Investors are drawn to Bullard for its above-average supply/demand balance and the leisure-driven demand generated by its lakeside setting in East Texas.

Expert Market Assessment

"Bullard presents a moderate investment opportunity with an ROI score of 56 out of 100, categorized as an "Attractive Opportunity." Revenue is remarkably consistent throughout the year — the gap between the weakest month (February at $1,960) and the strongest (December at $2,780) is only about $820, which signals dependable cash flow without dramatic seasonal swings. The small supply of 22 listings keeps competition manageable, though the relatively high average home value of $626,272 compared to annual revenues means investors need to be strategic about acquisition costs to achieve satisfactory yields."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Bullard

Average revenue by month in Bullard

Bullard shows unusually consistent revenue throughout the year, with December ($2,780) leading and February ($1,960) trailing — a spread of just $820. Summer months (June–July) and the fall shoulder season (October–November) also perform strongly, indicating that demand isn't heavily concentrated in any single period.

Active Airbnb listings by property size in Bullard

All 8 listings with size data reported are 2-bedroom properties, making the market highly concentrated in a single configuration. This uniformity could signal opportunity for investors willing to offer larger or smaller formats to capture underserved guest segments.

Average daily rate (ADR) by property size in Bullard

Two-bedroom properties command an ADR of $196, which is the only size segment with available data in Bullard. Investors considering larger properties may be able to achieve premium nightly rates given the current lack of supply diversity.

Average RevPAN by property size in Bullard

Two-bedroom listings generate a RevPAN of $52, reflecting moderate revenue efficiency after factoring in their 27% occupancy rate. This sits below the market-wide average RevPAN of $77, suggesting that properties outside the 2-bedroom segment (likely larger or better-appointed) are pulling stronger per-night yields.

Average occupancy rates by property size in Bullard

Two-bedroom properties average 27% occupancy, notably below the market-wide 36% figure. This gap suggests that other property types in Bullard are achieving meaningfully higher fill rates, which investors should consider when selecting a property configuration.

Average monthly revenue by property size in Bullard

Two-bedroom units average $1,864 per month, falling below the market-wide average of $2,522. This differential highlights that revenue potential in Bullard likely scales with property size or unique features like lake access and waterfront positioning.

Average annual revenue by property size in Bullard

At $22,370 in average annual revenue, 2-bedroom properties earn roughly 74% of the market-wide average of $30,267. Investors targeting higher returns may want to explore configurations beyond 2 bedrooms, particularly given the apparent demand for differentiated listings.

Most common amenities for Airbnb listings in Bullard

Parking (100%), kitchen (96%), and patio or balcony (86%) are near-universal among Bullard's listings, reflecting the outdoor-oriented, rural character of the market. Lake access (59%) and waterfront (41%) listings command differentiation, while BBQ grills (77%) and backyards (77%) are guest expectations rather than luxuries in this area.

Understanding Bullard's ROI Score: 56/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Bullard's ROI score of 56 out of 100 places it in the "Attractive Opportunity" band, reflecting average revenue-to-price ratios and occupancy stability paired with an above-average supply/demand balance. The market's small listing count keeps competition limited, but investors should weigh average home values of $626,272 against annual revenues when projecting returns. Pairing this data with local regulatory research and a focus on differentiated amenities — like lake access — can help sharpen your investment thesis.

Short-Term Rental Regulations in Bullard

Understanding local STR regulations is essential before investing in Bullard. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Bullard, TX may be required to obtain permits or register their property with local authorities. Investors should verify current requirements with the City of Bullard and Smith County before listing a property.

Key Restrictions

Common STR restrictions in Texas communities can include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. HOA covenants in certain Bullard subdivisions may also impose additional limitations on short-term rentals, so reviewing deed restrictions is an essential step before purchasing.

Tax Obligations

Texas imposes a state hotel occupancy tax on short-term rentals, and local jurisdictions may levy additional lodging or tourism taxes. Platforms like Airbnb often collect and remit these taxes on behalf of hosts, but operators should confirm their full tax obligations with the Texas Comptroller's office.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Bullard can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Bullard's STR market is expected to maintain steady demand driven by seasonal lake tourism and rural getaway appeal. Revenue is relatively stable across the year with only modest dips in February, suggesting occupancy could hold in the 34–38% range. ADR may see incremental gains of 2–4% as more hosts upgrade amenities to compete, though investors should treat these as estimates rather than guarantees given the market's small listing count."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Bullard, TX

What is the average Airbnb occupancy rate in Bullard?

The average Airbnb occupancy rate in Bullard is currently 36%, which edges out the Texas state average of 33%. This indicates healthy demand relative to the small number of active listings in the market, though occupancy varies by property type and season.

How much do Airbnb hosts make in Bullard?

Airbnb hosts in Bullard earn an average of $2,522 per month, which translates to approximately $30,267 in average annual revenue based on trailing 12-month data. Individual earnings can vary significantly depending on property quality, pricing strategy, location (especially proximity to the lake), and guest-facing amenities.

Is Bullard a good market for Airbnb investment?

Bullard scores a 56 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from an above-average supply/demand balance and consistent year-round revenue, though property values averaging $626,272 mean investors should carefully evaluate their revenue-to-price ratio. Lake access and outdoor amenities are key differentiators that can boost individual property performance.

What is the average daily rate (ADR) for Airbnb in Bullard?

The average daily rate for Airbnb listings in Bullard is $216, which is below the Texas state average of $276. This lower ADR reflects the market's rural, leisure-oriented character, but combined with above-average occupancy, it still generates meaningful revenue per available night of $77.

Are short-term rentals legal in Bullard?

Short-term rentals are generally permitted in Texas, but local regulations in Bullard and Smith County may apply. Investors should check with the City of Bullard for any permit, registration, or zoning requirements, and review HOA covenants if the property is in a managed community, before listing on platforms like Airbnb.

When is peak season for Airbnb in Bullard?

Bullard's peak revenue months are December ($2,780), June ($2,705), and July ($2,671), reflecting both holiday travel and summer lake tourism. The softest month is February at $1,960, though the overall seasonal variation is mild compared to many vacation markets, making Bullard a relatively stable year-round performer.

How many Airbnbs are there in Bullard?

There are currently 22 active Airbnb listings in Bullard as of April 2026. This compact supply base means the market isn't oversaturated, giving well-positioned hosts an opportunity to capture a meaningful share of local demand.

How is Airbnb revenue calculated in Bullard?

The annual and monthly revenue figures for Bullard are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Bullard and surrounding areas
• Occupancy rate and average daily rate trends across property sizes
• Revenue and yield metrics including RevPAN, monthly, and annual averages
• Popular amenity prevalence data across active listings
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions may have shifted since the reporting period. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.