Cable, WI Airbnb Market Data, Statistics, and Occupancy Rates

Cable Short-Term Rental Market Overview

Cable, WI is a small but compelling short-term rental market nestled in Wisconsin's Northwoods, where lake access, outdoor recreation, and seasonal tourism drive steady vacation-rental demand. With 55 active Airbnb listings, an average occupancy rate of 42% (outpacing the 38% state average), and average annual revenue of $37,707, the market delivers respectable returns for a rural destination. A strong summer peak — August revenue tops $6,914 per listing — combined with winter activity from nearby ski areas creates multiple demand windows throughout the year.

Key Market Statistics

According to Rabbu market data, the Cable short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Cable

Cable attracts STR investors because it combines above-average occupancy stability with multi-season outdoor recreation demand in a market where competition remains relatively thin.

Expert Market Assessment

"Cable represents an attractive opportunity for STR investors who understand seasonal markets. Revenue swings dramatically from a low of $999 in April to peaks above $6,900 in July and August, so cash-flow planning across the full calendar is essential. The ROI score of 61 out of 100 reflects a healthy balance of demand and revenue relative to property values, bolstered by above-average occupancy stability. Investors targeting 3- and 4-bedroom properties will find the strongest revenue profiles, though they should weigh the $704,644 average home value against expected returns carefully."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Cable

Average revenue by month in Cable

Cable's revenue curve is sharply seasonal, peaking in August at $6,914 and bottoming in April at just $999 — a nearly 7x spread that underscores the importance of summer months. June through September accounts for the bulk of annual income, while a modest winter bump in February ($2,069) reflects ski and snowmobile season demand.

Active Airbnb listings by property size in Cable

Three-bedroom properties dominate Cable's supply with 21 listings (38% of the market), while 4-bedroom units are notably scarce at just 5 listings. The limited supply of larger homes, combined with their superior revenue performance, may signal an opportunity for investors willing to acquire or build 4+ bedroom properties.

Average daily rate (ADR) by property size in Cable

ADR scales steadily with size, from $169 for 1-bedrooms up to $404 for 4-bedroom properties — a 139% premium. The jump from 2-bedrooms ($204) to 3-bedrooms ($312) is the steepest, suggesting that the extra bedroom commands outsized nightly pricing power in this family and group-oriented market.

Average RevPAN by property size in Cable

RevPAN climbs from $75 for 1-bedroom units to $143 for 4-bedrooms, indicating that larger properties generate more revenue per available night even after accounting for their lower occupancy. The gap between 3-bedroom ($135) and 4-bedroom ($143) RevPAN is modest, so investors should weigh whether the additional acquisition cost of a fourth bedroom justifies the incremental return.

Average occupancy rates by property size in Cable

Occupancy rates are remarkably consistent across 1- to 3-bedroom properties at 43–45%, but 4-bedroom listings drop to 35%. While that lower occupancy for larger homes is typical of group-oriented vacation markets, the higher ADR more than compensates — making 4-bedrooms the top revenue earners despite fewer booked nights.

Average monthly revenue by property size in Cable

Monthly revenue ranges from $2,315 for 1-bedroom units to $5,346 for 4-bedroom properties, with each step up in size delivering a meaningful revenue increase. The jump from 3-bedrooms ($3,246) to 4-bedrooms ($5,346) is the largest in both dollar and percentage terms, highlighting the premium that group-sized accommodations command in Cable.

Average annual revenue by property size in Cable

Four-bedroom properties lead annual revenue at $64,153 — nearly 65% more than the 3-bedroom average of $38,956 and more than double the 1-bedroom figure of $27,787. For investors focused on maximizing gross revenue, larger properties clearly offer the strongest return potential in Cable's vacation-driven market.

Most common amenities for Airbnb listings in Cable

Parking (98%) and kitchen (93%) are near-universal, reflecting the rural, drive-to nature of Cable's market. Outdoor-focused amenities like BBQ grills (78%), backyards (66%), and lake access (55%) dominate the list, signaling that guests expect a full outdoor recreation experience — investors who can deliver waterfront access and well-equipped outdoor spaces will have a competitive edge.

Understanding Cable's ROI Score: 61/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Cable's ROI Score of 61 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by above-average occupancy stability and balanced supply-demand dynamics across its relatively small pool of 55 listings. The revenue-to-price ratio and market growth trend both rate as average, suggesting that while returns are healthy, the $704,644 average home value means investors need to be strategic about property selection to maximize yield. Pairing this data with thorough research on local permit requirements and seasonal cash-flow modeling will help investors determine if Cable aligns with their return targets.

Short-Term Rental Regulations in Cable

Understanding local STR regulations is essential before investing in Cable. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Cable, Wisconsin may need to obtain a tourist rooming house license through the Bayfield County or local municipal authorities. Investors should verify current permit requirements and any registration obligations directly with Cable's town government and the Wisconsin Department of Agriculture, Trade and Consumer Protection before listing a property.

Key Restrictions

Common STR restrictions in Wisconsin communities can include occupancy limits based on bedroom count, minimum stay requirements, noise and nuisance ordinances, and parking regulations. Some areas also impose caps on the number of permits issued, and HOA or deed restrictions may further limit short-term rental activity — particularly in lakefront developments where covenant enforcement can be strict.

Tax Obligations

Wisconsin imposes a state sales tax and a room tax on short-term rental accommodations, and Bayfield County may levy an additional local room tax. Major platforms like Airbnb typically collect and remit state taxes on behalf of hosts, but operators should confirm their local tax obligations and filing requirements with county officials.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Cable can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Cable's STR market is expected to maintain stable demand driven by its status as a four-season recreation destination. Summer months should continue anchoring revenue, with ADR potentially edging up 2–4% as listing growth (currently at 116% year-over-year) begins to stabilize and competition finds equilibrium. Occupancy rates are likely to hold in the 40–45% range given above-average stability, though investors should plan for softer months like March and April where revenue may dip below $1,500. The supply-demand balance remains healthy for now, but monitoring new listing additions will be important as the market matures."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Cable, WI

What is the average Airbnb occupancy rate in Cable?

The average Airbnb occupancy rate in Cable, WI is currently 42%, which is notably higher than the Wisconsin state average of 38%. Occupancy varies by property size, with 1- and 2-bedroom units achieving the highest rates at 44–45%, while 4-bedroom properties average around 35%. This above-average occupancy reflects consistent demand from vacationers drawn to Cable's outdoor recreation offerings.

How much do Airbnb hosts make in Cable?

Airbnb hosts in Cable earn an average of $3,142 per month and $37,707 per year based on trailing 12-month historical performance. Revenue varies significantly by property size: 1-bedroom listings average $27,787 annually, while 4-bedroom properties can bring in approximately $64,153. Seasonality plays a major role, with summer months (June–August) generating the lion's share of annual income.

Is Cable a good market for Airbnb investment?

Cable earns a Rabbu ROI Score of 61 out of 100, placing it in the 'Attractive Opportunity' category. The market benefits from above-average occupancy stability and a balanced supply-demand dynamic across its 55 active listings. However, with average home values around $704,644, investors should carefully model seasonal revenue fluctuations — particularly the slower spring months — against acquisition costs to ensure the numbers work for their specific situation.

What is the average daily rate (ADR) for Airbnb in Cable?

The average daily rate for Airbnb listings in Cable is $291, which is below the Wisconsin state average of $368. ADR scales meaningfully with property size: 1-bedroom units average $169 per night, 2-bedrooms run $204, 3-bedrooms command $312, and 4-bedroom properties reach $404 per night. The lower overall ADR relative to the state reflects Cable's rural positioning, but is offset by stronger-than-average occupancy.

Are short-term rentals legal in Cable?

Short-term rentals are generally permitted in Cable, WI, though operators may need to obtain a tourist rooming house license and comply with applicable local and county regulations. Wisconsin state law governs many aspects of STR operations, and additional local ordinances in the Cable area may apply. Investors should verify current licensing requirements, zoning rules, and any restrictions with local authorities before purchasing or listing a property.

When is peak season for Airbnb in Cable?

Peak season for Airbnb in Cable runs from June through September, with July and August being the strongest months. August leads with average monthly revenue of $6,914, followed closely by July at $6,836. September ($4,357) and June ($3,933) also perform well above the annual average. The slowest period is spring, with April revenue dropping to around $999 — making this a market where summer earnings need to carry the annual return.

How many Airbnbs are there in Cable?

There are currently 55 active Airbnb listings in Cable, WI as of April 2026. The market has seen significant growth, with a 116% year-over-year increase in active listings. Three-bedroom properties make up the largest segment with 21 listings, followed by 2-bedrooms (12), 1-bedrooms (11), and 4-bedrooms (5).

How is Airbnb revenue calculated in Cable?

The annual and monthly revenue figures for Cable are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Occupancy rates, average daily rates, and RevPAN trends across property configurations
• Monthly and annual revenue metrics based on trailing 12-month historical booking data
• Average home values sourced from the Zillow Home Value Index (ZHVI) for acquisition cost context
• Amenity prevalence data showing the most common features across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts or emerging regulatory changes. Local regulations, HOA rules, and tax obligations vary and should be independently verified before making any investment decision.