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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Cadillac offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Cadillac, MI presents an appealing short-term rental opportunity anchored by strong revenue relative to local property values, with average homes priced around $347,294 and annual STR revenue averaging $34,032. The market is compact — just 46 active Airbnb listings — which keeps competition manageable while still demonstrating clear traveler demand driven by the area's lakes and four-season outdoor recreation. An ROI score of 70 out of 100 places Cadillac in the "Attractive Opportunity" tier, supported by above-average revenue-to-price ratios and encouraging market growth trends.
According to Rabbu market data, the Cadillac short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 46 |
| Average Daily Rate (ADR) | vs. $350 state avg. | $254 |
| Average Occupancy Rate | vs. 42% state avg. | 34% |
| RevPAN | ADR * Occupancy Rate | $86 |
| Average Monthly Revenue | Historical 12-month average | $2,836 |
| Average Annual Revenue | Historical 12-month average | $34,032 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Cadillac's combination of affordable property prices, lake-centric tourism appeal, and above-average revenue-to-price ratios makes it a compelling market for investors seeking cash-flow-positive vacation rentals without coastal price tags.
Key investment factors
"Cadillac earns a score of 70/100 — firmly in the "Attractive Opportunity" band — largely because its revenue numbers pair well with comparatively modest acquisition costs. Seasonality is the defining characteristic here: July tops $5,452 in average monthly revenue while April bottoms out near $1,277, creating a roughly 4:1 peak-to-trough ratio that investors need to plan around. Four-bedroom properties stand out as the highest performers, generating $48,588 annually with 46% occupancy, though the majority of current supply clusters around 3-bedroom units. Investors who can tolerate a quieter shoulder season and capitalize on the concentrated summer demand will find a market that rewards execution."
— Rabbu Market Analysis Team
Revenue in Cadillac swings dramatically with the seasons — July peaks at $5,452 while April bottoms out at $1,277, a spread of over $4,100. This roughly 4:1 ratio between peak and trough months underscores the importance of summer tourism and suggests investors should build reserves during high-revenue months to cover leaner spring periods.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$2,617 |
| February |
|
$2,085 |
| March |
|
$1,529 |
| April |
|
$1,277 |
| May |
|
$2,412 |
| June |
|
$3,484 |
| July |
|
$5,452 |
| August |
|
$4,887 |
| September |
|
$2,911 |
| October |
|
$3,055 |
| November |
|
$2,254 |
| December |
|
$2,063 |
Three-bedroom properties dominate Cadillac's supply with 18 of the 46 active listings, followed by 11 two-bedroom and 10 four-bedroom units. The relatively thin inventory across all sizes — particularly 4-bedrooms — may signal opportunity for investors willing to target larger configurations where demand appears underserved.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
11 |
| 3 bedrooms |
|
18 |
| 4 bedrooms |
|
10 |
ADR scales steadily with size in Cadillac: 2-bedrooms average $180/night, 3-bedrooms $241, and 4-bedrooms command $321 — a 78% premium over the smallest category. The jump from 3 to 4 bedrooms ($80/night) is particularly notable and suggests guests are willing to pay significantly more for extra space, likely reflecting family and group travel demand.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$180 |
| 3 bedrooms |
|
$241 |
| 4 bedrooms |
|
$321 |
RevPAN increases sharply with property size — from $43 for 2-bedrooms to $81 for 3-bedrooms and $148 for 4-bedroom units. Four-bedroom properties deliver more than three times the RevPAN of 2-bedrooms, making them the clear standout for investors focused on maximizing revenue per available night.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$43 |
| 3 bedrooms |
|
$81 |
| 4 bedrooms |
|
$148 |
Larger properties fill more nights in Cadillac: 4-bedroom units average 46% occupancy compared to 34% for 3-bedrooms and just 24% for 2-bedrooms. This pattern suggests stronger traveler preference for group-sized accommodations, giving larger properties a meaningful cash-flow advantage through more consistent bookings.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
24% |
| 3 bedrooms |
|
34% |
| 4 bedrooms |
|
46% |
Monthly revenue climbs from $1,941 for 2-bedroom listings to $4,049 for 4-bedroom properties — more than double. Three-bedroom units generate $2,381 per month, sitting closer to the 2-bedroom tier, which means the biggest revenue jump comes when stepping up to a 4-bedroom configuration.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$1,941 |
| 3 bedrooms |
|
$2,381 |
| 4 bedrooms |
|
$4,049 |
Four-bedroom properties lead annual revenue at $48,588 — roughly 70% more than 3-bedrooms ($28,574) and more than double 2-bedrooms ($23,295). For investors evaluating return potential against acquisition costs, 4-bedroom homes offer the strongest top-line revenue and warrant close analysis of local purchase prices in that tier.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$23,295 |
| 3 bedrooms |
|
$28,574 |
| 4 bedrooms |
|
$48,588 |
Kitchen (98%), washer (94%), and parking (94%) are near-universal in Cadillac's STR supply, establishing a high baseline for guest expectations. Notably, 54% of listings advertise lake access and waterfront positioning, reflecting the market's identity as a lakeside destination, while outdoor amenities like BBQ grills (87%), patios (85%), and backyards (83%) signal that guests expect a full outdoor living experience.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
98% |
| Washer |
|
94% |
| Parking |
|
94% |
| Dryer |
|
91% |
| BBQ Grill |
|
87% |
| Patio or Balcony |
|
85% |
| Backyard |
|
83% |
| Self Check-in |
|
80% |
| Outdoor Furniture |
|
80% |
| Lake Access |
|
54% |
| Waterfront |
|
54% |
| Workspace |
|
48% |
| Beach Access |
|
30% |
| Pets |
|
28% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Cadillac Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Above average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Average | 15% |
Cadillac's ROI score of 70 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio that indicates strong income potential relative to acquisition costs. Occupancy stability and supply/demand balance both rate as average, while market growth trend scores above average — a pattern that suggests a market still in its growth phase rather than maturity. Investors should pair these data-driven signals with thorough local regulatory research and on-the-ground property evaluation to confirm the opportunity.
Understanding local STR regulations is essential before investing in Cadillac. Here's the current regulatory landscape:
Short-term rental operators in Cadillac, Michigan should verify whether a local STR permit or registration is required by contacting the City of Cadillac and Wexford County offices, as requirements can change. The State of Michigan does not impose a statewide STR licensing framework, so local ordinances are the primary regulatory layer to research before purchasing.
Common restrictions that may apply in markets like Cadillac include occupancy limits tied to bedroom count, minimum-stay requirements, noise and nuisance ordinances, parking mandates, and potential HOA or deed restrictions on short-term rentals. Investors should review both municipal zoning rules and any homeowner association covenants before committing to a property.
Michigan levies a 6% state use tax and a 5% accommodations tax on short-term rentals, and Wexford County or the city may impose additional local lodging taxes. Platforms like Airbnb typically collect and remit some of these taxes on behalf of hosts, but operators should confirm their full filing obligations with a local tax professional.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Cadillac can provide current regulatory guidance.
Financing an Airbnb investment in Cadillac requires lenders who understand STR income. Rabbu partner lenders offer:
"With active listings growing 67% year-over-year, Cadillac's STR market is clearly gaining traction among hosts — a sign of rising traveler demand that could push ADRs up by 3–5% over the next 12–18 months, especially during peak summer months. Occupancy, currently at 34% versus the 42% state average, may tighten modestly as the destination's profile grows, though investors should plan conservatively for occupancy in the 33–38% range while new supply is absorbed. Summer will likely remain the dominant revenue driver, with July and August alone accounting for a disproportionate share of annual income, so investors should budget for softer shoulder months and build reserves accordingly."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, tax obligations, and permit requirements are subject to change — always verify with municipal authorities before investing.
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