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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Calico Rock presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Calico Rock, AR is a micro-market nestled along the White River corridor that draws outdoor recreation enthusiasts — particularly anglers and kayakers — creating a niche but notable short-term rental opportunity. With just 10 active Airbnb listings and an average daily rate of $230 (well above the $192 Arkansas state average), the market is small yet commands premium pricing. Average annual revenue sits at $24,048 per listing, though a current occupancy rate of only 10% signals that demand is highly seasonal and hosts need to price and market strategically to capture bookings during peak windows.
According to Rabbu market data, the Calico Rock short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 10 |
| Average Daily Rate (ADR) | vs. $192 state avg. | $230 |
| Average Occupancy Rate | vs. 26% state avg. | 10% |
| RevPAN | ADR * Occupancy Rate | $22 |
| Average Monthly Revenue | Historical 12-month average | $2,004 |
| Average Annual Revenue | Historical 12-month average | $24,048 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Calico Rock appeals to investors seeking a low-competition, outdoor-recreation niche where above-average daily rates and favorable supply/demand dynamics can offset the challenges of pronounced seasonality.
Key investment factors
"Calico Rock presents a competitive but niche opportunity — the kind of market where selective deal sourcing and strong property positioning matter more than simply entering. Revenue peaks sharply in July at $3,713 per listing, while January and February dip below $600, creating a wide seasonal spread that demands active revenue management. The favorable supply/demand balance and above-average ADR work in investors' favor, but the 10% occupancy rate — well below the 26% state average — means cash flow will be lumpy and heavily front-loaded into warmer months. For investors comfortable with seasonal income patterns and willing to differentiate through amenities and guest experience, this small Ozarks market offers genuine upside without the crowded competition found in larger Arkansas destinations."
— Rabbu Market Analysis Team
Calico Rock shows dramatic seasonality: July leads at $3,713 per listing while January bottoms out at $579, a roughly 6.4x spread that underscores the importance of capturing summer bookings. A notable March spike to $2,666 and a secondary autumn bump in October–November ($2,346–$2,379) suggest additional revenue windows beyond the core summer season.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$579 |
| February |
|
$504 |
| March |
|
$2,666 |
| April |
|
$1,374 |
| May |
|
$1,829 |
| June |
|
$2,607 |
| July |
|
$3,713 |
| August |
|
$2,681 |
| September |
|
$1,836 |
| October |
|
$2,346 |
| November |
|
$2,379 |
| December |
|
$1,531 |
All 5 reported listings by property size are 3-bedroom units, indicating a highly concentrated supply. This lack of variety could signal an opportunity for investors to differentiate with smaller or larger configurations that appeal to different traveler segments.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
5 |
Three-bedroom properties command an ADR of $236 in Calico Rock, closely aligning with the market-wide average of $230. With only one property size represented in the data, there's no cross-size comparison available, but the rate reflects strong per-night pricing for a rural Arkansas market.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$236 |
RevPAN for 3-bedroom properties sits at $17, reflecting the significant gap between the $236 ADR and the low 7% occupancy rate for this size category. This metric highlights that while nightly pricing is healthy, filling more nights is the primary lever for improving revenue performance.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$17 |
Three-bedroom listings average just 7% occupancy, underperforming even the market-wide 10% figure. This suggests that demand in Calico Rock is highly concentrated in short seasonal bursts, and investors should plan for extended vacant periods, especially during winter months.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
7% |
Three-bedroom properties generate an average of $1,906 per month, slightly below the market-wide average of $2,004. This confirms that the bulk of revenue comes during a handful of peak months, making cash-flow planning essential for this property type.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$1,906 |
At $22,882 in average annual revenue, 3-bedroom units represent the only reported configuration and deliver returns that, when measured against average home values of $341,072, yield a gross rental ratio of roughly 6.7%. Investors should weigh this against operating costs and the seasonal cash-flow profile before committing.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$22,882 |
Every active listing in Calico Rock offers a BBQ grill, dryer, kitchen, parking, and washer — these are table-stakes amenities for this market. Outdoor features like backyards (80%), patios (70%), and outdoor furniture (60%) signal that guests expect a nature-oriented experience, while waterfront access (30%) and hot tubs (20%) could serve as differentiators for premium positioning.
| Amenity | Trend | Value |
|---|---|---|
| BBQ Grill |
|
100% |
| Dryer |
|
100% |
| Kitchen |
|
100% |
| Parking |
|
100% |
| Washer |
|
100% |
| Backyard |
|
80% |
| Self Check-in |
|
80% |
| Patio or Balcony |
|
70% |
| Outdoor Furniture |
|
60% |
| Pets |
|
50% |
| Waterfront |
|
30% |
| Hot Tub |
|
20% |
| Lake Access |
|
20% |
| Workspace |
|
20% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Calico Rock Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Above average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Above average | 15% |
Calico Rock's ROI Score of 46 out of 100 places it in the Competitive Opportunity band, where strong investor interest meets conditions that demand careful deal selection. The above-average revenue-to-price ratio and favorable supply/demand balance are encouraging, but below-average occupancy stability reflects the sharp seasonality that characterizes this outdoor-recreation market. Pairing this data with thorough local regulatory research and a realistic seasonal cash-flow model will help investors determine whether a specific property pencils out.
Understanding local STR regulations is essential before investing in Calico Rock. Here's the current regulatory landscape:
Short-term rental operators in Calico Rock, Arkansas may need to obtain a business license or STR permit from local authorities. Investors should verify current requirements with the City of Calico Rock and Izard County before listing a property.
Common restrictions that may apply include occupancy limits, parking requirements, noise ordinances, and minimum-stay rules. Properties governed by HOAs or deed restrictions may impose additional limitations on short-term rental activity, so reviewing all applicable covenants is essential before purchasing.
Arkansas levies state sales tax and a tourism tax on short-term accommodations, and local jurisdictions may add their own occupancy taxes. Platforms like Airbnb often collect and remit some of these taxes on the host's behalf, but operators should confirm their full obligations with the Arkansas Department of Finance and Administration.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Calico Rock can provide current regulatory guidance.
Financing an Airbnb investment in Calico Rock requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Calico Rock's STR market is likely to remain tightly seasonal, with the strongest revenue concentrated between March and August and a secondary bump in October–November. Listing supply grew 42% year over year, so new entrants should anticipate stiffer competition for a limited pool of bookings. ADR may hold steady or edge up 1–3% given the premium positioning of properties here, but occupancy rates are unlikely to improve dramatically without broader tourism infrastructure investment. Investors who time acquisitions to capture the summer peak and actively manage off-season pricing could still carve out respectable returns."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations can change; investors should verify all requirements with appropriate authorities before purchasing.
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