Calistoga, CA Airbnb Market Data, Statistics, and Occupancy Rates

As of Apr, 27 2026

Rabbu ROI Score

55 / 100

Calistoga offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.

Calistoga Short-Term Rental Market Overview

Calistoga sits at the heart of Napa Valley wine country, and its short-term rental market reflects the premium pricing power that comes with that location. With an average daily rate of $779—well above the $551 California state average—and average annual revenue of $78,035 across just 53 active listings, this is a boutique market where high nightly rates compensate for lower overall occupancy. The ROI score of 55 out of 100 signals an attractive opportunity, though investors should account for elevated property values averaging $2.38 million when underwriting deals.

Key Market Statistics

According to Rabbu market data, the Calistoga short-term rental market shows:

Key Airbnb and short-term rental market statistics.
Metric Context Value
Active Airbnb Listings As of Apr, 27 2026 53
Average Daily Rate (ADR) vs. $551 state avg. $779
Average Occupancy Rate vs. 43% state avg. 22%
RevPAN ADR * Occupancy Rate $171
Average Monthly Revenue Historical 12-month average $6,502
Average Annual Revenue Historical 12-month average $78,035

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Calistoga

Calistoga attracts STR investors because its Napa Valley location commands luxury-tier nightly rates, creating strong per-booking revenue despite moderate overall occupancy.

Key investment factors

  • Premium ADR of $779 significantly outpaces the California state average of $551
  • Wine country tourism drives consistent seasonal demand from late spring through fall
  • Small supply of just 53 active listings limits direct competition compared to larger markets
  • Larger properties (3+ bedrooms) generate outsized revenue, with 6+ bedroom homes averaging $585,053 annually
  • Above-average market growth trend suggests increasing demand and investor interest

Expert Market Assessment

"Calistoga presents a compelling but nuanced opportunity for STR investors. The market scores well on revenue-to-price ratio and growth trend, though below-average occupancy stability means cash flow can swing significantly between peak wine-country season (May–October) and the quieter winter months. Operators who invest in larger, well-appointed properties and execute sharp pricing strategies during the high season can capture outsized returns—6+ bedroom homes generate nearly $49,000 per month on average. For best results, investors should pair the strong seasonal revenue potential with a conservative approach to off-peak budgeting."

— Rabbu Market Analysis Team

Understanding Calistoga's ROI Score: 55/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

Factor Calistoga Performance Weight
Revenue-to-Price Ratio Average 40%
Occupancy Stability Below average 30%
Market Growth Trend Above average 15%
Supply/Demand Balance Average 15%

What This Means for Investors

Calistoga's ROI score of 55 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market where premium nightly rates and above-average growth trends balance against below-average occupancy stability. The revenue-to-price ratio scores as average given the high property values in this Napa Valley town, while supply and demand dynamics remain in equilibrium. Investors should pair this score with thorough due diligence on local STR regulations and realistic off-season budgeting to build a complete picture of the opportunity.

Short-Term Rental Regulations in Calistoga

Understanding local STR regulations is essential before investing in Calistoga. Here's the current regulatory landscape:

Permit Requirements

The City of Calistoga, California may require short-term rental operators to obtain a permit or register their property before listing on platforms like Airbnb. Investors should verify current permit requirements directly with the City of Calistoga's planning or community development department before committing to a purchase.

Key Restrictions

Common restrictions in California STR markets can include occupancy limits, minimum stay requirements, noise ordinances, parking mandates, and caps on the number of permits issued. HOA rules may also apply and can be more restrictive than city regulations, so reviewing CC&Rs is essential for any property under consideration.

Tax Obligations

Short-term rental operators in California are typically subject to transient occupancy taxes (TOT), and some jurisdictions layer on additional tourism or assessment fees. Platforms like Airbnb often collect and remit these taxes on behalf of hosts, but operators should confirm their specific obligations with Napa County and the City of Calistoga.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Calistoga can provide current regulatory guidance.

Short-Term Rental Financing for Calistoga

Financing an Airbnb investment in Calistoga requires lenders who understand STR income. Rabbu partner lenders offer:

  • DSCR Loans: Qualify based on property income, not personal income
  • Low Down Payment: As low as 10–15% for investment properties
  • Fast Closing: 21–30 day average close times
  • STR Experience: Lenders who understand vacation rental underwriting
Connect with a Calistoga Lender →

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Calistoga's STR market is expected to benefit from above-average market growth trends, with listing supply having expanded 83% year-over-year—a sign of rising investor confidence. Seasonal patterns suggest revenue will continue peaking from May through October, with September historically delivering the strongest monthly performance around $8,940. ADR may see modest increases in the 2–4% range as wine tourism demand remains resilient, though occupancy rates could face downward pressure from expanding supply, likely hovering in the 20–25% range market-wide. Investors entering now should plan for meaningful revenue seasonality and budget conservatively for the slower January–March window."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Calistoga, CA

What is the average Airbnb occupancy rate in Calistoga?
The average occupancy rate for Airbnb listings in Calistoga is currently 22%, which is below the California state average of 43%. This reflects the market's luxury positioning and seasonal demand patterns—Napa Valley tourism concentrates heavily in the warmer months, leaving winter occupancy considerably lighter. Larger properties with 6+ bedrooms buck this trend with occupancy around 39%, likely because group bookings and events sustain demand for those configurations year-round.
How much do Airbnb hosts make in Calistoga?
On average, Airbnb hosts in Calistoga earn approximately $6,502 per month or $78,035 per year based on trailing 12-month booking data. However, revenue varies dramatically by property size: 1-bedroom listings average about $52,944 annually, while 6+ bedroom properties can generate roughly $585,053 per year. Peak months like September see average revenues climb to nearly $8,940, while January dips to around $3,499.
Is Calistoga a good market for Airbnb investment?
Calistoga earns a Rabbu ROI Score of 55 out of 100, placing it in the 'Attractive Opportunity' category. The market benefits from premium nightly rates driven by Napa Valley tourism and an above-average growth trend. That said, below-average occupancy stability and high average home values of $2.38 million mean investors need to carefully underwrite deals—particularly accounting for off-season revenue dips. Properties with 3 or more bedrooms tend to deliver the strongest returns relative to their nightly rates.
What is the average daily rate (ADR) for Airbnb in Calistoga?
The average daily rate in Calistoga is $779, which is 41% higher than the California state average of $551. ADR scales significantly with property size—1-bedroom listings average $316 per night, while 6+ bedroom properties command an impressive $2,234 per night. This premium pricing reflects the upscale nature of Napa Valley tourism and the caliber of accommodations guests expect in this market.
Are short-term rentals legal in Calistoga?
Short-term rentals may be subject to local regulations in Calistoga, CA, including potential permit or registration requirements. As with many California municipalities, rules can vary and may change over time. We strongly recommend contacting the City of Calistoga's planning department and reviewing any HOA restrictions before purchasing a property for short-term rental use.
When is peak season for Airbnb in Calistoga?
Peak season in Calistoga runs from May through October, coinciding with Napa Valley's prime wine-tasting and outdoor tourism months. September leads the pack with average monthly revenue of $8,940, followed closely by July ($8,667) and August ($8,518). The off-peak months of January through March see revenues drop to between $3,499 and $5,444, creating a roughly 2.5x spread between the strongest and weakest months.
How many Airbnbs are there in Calistoga?
As of April 2026, there are 53 active Airbnb listings in Calistoga. The supply skews heavily toward smaller properties, with 1-bedroom units making up the largest share at 21 listings, followed by 10 two-bedroom and 6 three-bedroom listings. Notably, supply has grown 83% year-over-year, suggesting increasing investor interest in this market.
How is Airbnb revenue calculated in Calistoga?
The annual and monthly revenue figures for Calistoga are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll up the results to a market-level historical average. Because each month uses its own historical performance data, seasonal peaks and slower periods are naturally reflected in the figures. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

  • Regularly updated active Airbnb and STR listing counts for the Calistoga market
  • Occupancy rates, average daily rates, and RevPAN trends by property size
  • Monthly and annual revenue estimates based on trailing 12-month booking performance
  • Popular amenity prevalence across active listings
  • Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current market snapshots as of April 2026; conditions may change. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.

Next Steps

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