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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Calistoga offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Calistoga sits at the heart of Napa Valley wine country, and its short-term rental market reflects the premium pricing power that comes with that location. With an average daily rate of $779—well above the $551 California state average—and average annual revenue of $78,035 across just 53 active listings, this is a boutique market where high nightly rates compensate for lower overall occupancy. The ROI score of 55 out of 100 signals an attractive opportunity, though investors should account for elevated property values averaging $2.38 million when underwriting deals.
According to Rabbu market data, the Calistoga short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 53 |
| Average Daily Rate (ADR) | vs. $551 state avg. | $779 |
| Average Occupancy Rate | vs. 43% state avg. | 22% |
| RevPAN | ADR * Occupancy Rate | $171 |
| Average Monthly Revenue | Historical 12-month average | $6,502 |
| Average Annual Revenue | Historical 12-month average | $78,035 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Calistoga attracts STR investors because its Napa Valley location commands luxury-tier nightly rates, creating strong per-booking revenue despite moderate overall occupancy.
Key investment factors
"Calistoga presents a compelling but nuanced opportunity for STR investors. The market scores well on revenue-to-price ratio and growth trend, though below-average occupancy stability means cash flow can swing significantly between peak wine-country season (May–October) and the quieter winter months. Operators who invest in larger, well-appointed properties and execute sharp pricing strategies during the high season can capture outsized returns—6+ bedroom homes generate nearly $49,000 per month on average. For best results, investors should pair the strong seasonal revenue potential with a conservative approach to off-peak budgeting."
— Rabbu Market Analysis Team
Revenue in Calistoga follows a pronounced seasonal curve, peaking in September at $8,940 and bottoming out in January at $3,499—a spread of more than $5,400. The May-through-October window consistently delivers above-average monthly returns, making aggressive high-season pricing critical to maximizing annual performance.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$3,499 |
| February |
|
$4,318 |
| March |
|
$5,444 |
| April |
|
$5,777 |
| May |
|
$7,893 |
| June |
|
$7,396 |
| July |
|
$8,667 |
| August |
|
$8,518 |
| September |
|
$8,940 |
| October |
|
$8,013 |
| November |
|
$5,529 |
| December |
|
$4,034 |
One-bedroom units dominate Calistoga's supply with 21 of 53 total listings, while 3-bedroom, 4-bedroom, and 6+ bedroom categories each have only 5–6 listings. The relatively thin supply of larger properties, combined with their outsized revenue potential, may represent a meaningful opportunity for investors willing to target that segment.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
21 |
| 2 bedrooms |
|
10 |
| 3 bedrooms |
|
6 |
| 4 bedrooms |
|
5 |
| 6+ bedrooms |
|
5 |
ADR scales steeply with size in Calistoga, rising from $316 for 1-bedroom listings to $2,234 for 6+ bedroom properties—a 7x premium. Three-bedroom units at $869 per night offer a notable jump from 2-bedrooms ($458) and may represent an attractive middle ground between acquisition cost and rate command.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$316 |
| 2 bedrooms |
|
$458 |
| 3 bedrooms |
|
$869 |
| 4 bedrooms |
|
$1,123 |
| 6+ bedrooms |
|
$2,234 |
RevPAN tells a compelling story for larger properties: 6+ bedroom listings lead at $880 per available night, dwarfing all other categories. Three-bedroom units deliver the next strongest RevPAN at $213, while 4-bedroom listings underperform at $170 due to their lower 15% occupancy rate, suggesting pricing or positioning challenges at that size.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$69 |
| 2 bedrooms |
|
$88 |
| 3 bedrooms |
|
$213 |
| 4 bedrooms |
|
$170 |
| 6+ bedrooms |
|
$880 |
Occupancy rates vary considerably by size, with 6+ bedroom properties leading at 39% and 4-bedroom listings lagging at just 15%. Smaller 1- and 2-bedroom units cluster around 19–22%, indicating that across most configurations, operators should expect rooms to be empty more often than they're booked—making rate optimization especially important.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
22% |
| 2 bedrooms |
|
19% |
| 3 bedrooms |
|
25% |
| 4 bedrooms |
|
15% |
| 6+ bedrooms |
|
39% |
The revenue gap between property sizes is dramatic: 6+ bedroom homes generate an average of $48,754 per month, more than 11 times the $4,412 earned by 1-bedroom units. Three-bedroom listings at $14,739 per month represent the strongest mid-market option, outperforming even 4-bedroom properties ($6,703) that struggle with lower occupancy.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$4,412 |
| 2 bedrooms |
|
$6,270 |
| 3 bedrooms |
|
$14,739 |
| 4 bedrooms |
|
$6,703 |
| 6+ bedrooms |
|
$48,754 |
Annual revenue ranges from $52,944 for 1-bedroom listings to $585,053 for 6+ bedroom properties, underscoring the luxury estate opportunity in Calistoga. Three-bedroom units at $176,874 annually offer the best return potential among more conventionally sized properties, generating more than double the revenue of both 2-bedroom ($75,247) and 4-bedroom ($80,444) configurations.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$52,944 |
| 2 bedrooms |
|
$75,247 |
| 3 bedrooms |
|
$176,874 |
| 4 bedrooms |
|
$80,444 |
| 6+ bedrooms |
|
$585,053 |
Every listing in Calistoga offers parking (100%), and kitchens (87%), patios or balconies (79%), and self check-in (72%) are near-universal—reflecting the self-sufficient, relaxed stay that wine country guests expect. Pools (32%) and hot tubs (26%) are present but far from standard, suggesting that adding these features could meaningfully differentiate a property in this market.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
87% |
| Patio or Balcony |
|
79% |
| Self Check-in |
|
72% |
| Workspace |
|
64% |
| Outdoor Furniture |
|
64% |
| Backyard |
|
62% |
| Washer |
|
49% |
| BBQ Grill |
|
47% |
| Dryer |
|
45% |
| Pets |
|
36% |
| Pool |
|
32% |
| Hot Tub |
|
26% |
| Gym |
|
6% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Calistoga Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Average | 15% |
Calistoga's ROI score of 55 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market where premium nightly rates and above-average growth trends balance against below-average occupancy stability. The revenue-to-price ratio scores as average given the high property values in this Napa Valley town, while supply and demand dynamics remain in equilibrium. Investors should pair this score with thorough due diligence on local STR regulations and realistic off-season budgeting to build a complete picture of the opportunity.
Understanding local STR regulations is essential before investing in Calistoga. Here's the current regulatory landscape:
The City of Calistoga, California may require short-term rental operators to obtain a permit or register their property before listing on platforms like Airbnb. Investors should verify current permit requirements directly with the City of Calistoga's planning or community development department before committing to a purchase.
Common restrictions in California STR markets can include occupancy limits, minimum stay requirements, noise ordinances, parking mandates, and caps on the number of permits issued. HOA rules may also apply and can be more restrictive than city regulations, so reviewing CC&Rs is essential for any property under consideration.
Short-term rental operators in California are typically subject to transient occupancy taxes (TOT), and some jurisdictions layer on additional tourism or assessment fees. Platforms like Airbnb often collect and remit these taxes on behalf of hosts, but operators should confirm their specific obligations with Napa County and the City of Calistoga.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Calistoga can provide current regulatory guidance.
Financing an Airbnb investment in Calistoga requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Calistoga's STR market is expected to benefit from above-average market growth trends, with listing supply having expanded 83% year-over-year—a sign of rising investor confidence. Seasonal patterns suggest revenue will continue peaking from May through October, with September historically delivering the strongest monthly performance around $8,940. ADR may see modest increases in the 2–4% range as wine tourism demand remains resilient, though occupancy rates could face downward pressure from expanding supply, likely hovering in the 20–25% range market-wide. Investors entering now should plan for meaningful revenue seasonality and budget conservatively for the slower January–March window."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current market snapshots as of April 2026; conditions may change. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.
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