Campbell, CA Airbnb Market Data, Statistics, and Occupancy Rates

Campbell Short-Term Rental Market Overview

Campbell, CA sits in the heart of Silicon Valley, offering short-term rental investors access to a tech-driven demand base — but at a steep entry cost. With an average home value of $2,505,466 and annual STR revenue averaging $30,267, the revenue-to-price ratio is tight and requires careful deal sourcing. That said, occupancy runs at 46% (above the California state average of 43%), and the market's small supply of just 32 active listings suggests limited competition for well-positioned properties.

Key Market Statistics

According to Rabbu market data, the Campbell short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Campbell

Campbell's Silicon Valley location provides access to a strong corporate and leisure travel base, though elevated property prices demand disciplined underwriting to achieve viable returns.

Expert Market Assessment

"Campbell represents a competitive opportunity where the math works for investors who find the right deal, but margins are thin at market-average pricing. Revenue peaks sharply in summer — July tops out at $3,521 per month — while December and January dip below $2,000, creating meaningful seasonal variance that investors need to budget around. The favorable supply/demand balance and above-average occupancy are genuine positives, but the below-average revenue-to-price ratio means cash flow will depend heavily on acquisition cost and operational efficiency."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Campbell

Average revenue by month in Campbell

Campbell shows clear summer seasonality, with July ($3,521) and June ($3,326) delivering the highest monthly revenues, while December ($1,940) and January ($1,971) mark the low points. The roughly $1,580 spread between peak and trough months means investors should plan cash reserves to cover the quieter winter period.

Active Airbnb listings by property size in Campbell

One-bedroom units dominate Campbell's supply with 17 of the 32 active listings, followed by just 6 studios and 5 two-bedroom properties. The scarcity of 2-bedroom listings relative to their strong revenue performance could signal an underserved niche worth targeting.

Average daily rate (ADR) by property size in Campbell

ADR jumps dramatically at the 2-bedroom level — $451 per night compared to $160 for 1-bedrooms and $149 for studios. That nearly 3x premium for adding a second bedroom suggests strong pricing power for larger units in this market, likely driven by families or small groups visiting the area.

Average RevPAN by property size in Campbell

Two-bedroom listings generate $205 in RevPAN, nearly triple the $70–$73 range that studios and 1-bedrooms deliver. This outsized RevPAN gap underscores that 2-bedroom properties convert their rate premium into actual revenue far more effectively than smaller units.

Average occupancy rates by property size in Campbell

Occupancy is remarkably consistent across property sizes, ranging from 44% for 1-bedrooms to 49% for studios, with 2-bedrooms at 45%. This tight clustering suggests that demand is fairly distributed and that the revenue advantages of larger units come primarily from rate rather than occupancy differences.

Average monthly revenue by property size in Campbell

Two-bedroom properties are the clear top earners at $4,363 per month — more than 2.5x the $1,727 that 1-bedroom units generate. Studios sit in the middle at $2,566 monthly, outperforming 1-bedrooms despite their smaller size, likely due to slightly higher occupancy and competitive pricing.

Average annual revenue by property size in Campbell

On an annual basis, 2-bedroom listings generate $52,365 — roughly $21,500 more than studios ($30,793) and $31,600 more than 1-bedrooms ($20,735). For investors focused on maximizing gross revenue potential, the 2-bedroom configuration offers the strongest return profile in Campbell.

Most common amenities for Airbnb listings in Campbell

Parking is universal in Campbell (100% of listings), and kitchen access (94%), self check-in (88%), and laundry facilities (78%) are near-standard. A workspace is offered in 75% of listings, reflecting Silicon Valley's remote-work culture, while backyard access (63%) adds a lifestyle differentiator that can help justify premium pricing.

Understanding Campbell's ROI Score: 41/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Campbell's ROI Score of 41 out of 100 places it in the "Competitive Opportunity" band, reflecting a market where demand is real but elevated property prices compress returns. The revenue-to-price ratio and market growth trend both land below average, while occupancy stability is average and the supply/demand balance is a bright spot at above average. Investors should pair this data with thorough local regulatory research and target specific property types — particularly 2-bedrooms — to find deals where the numbers work.

Short-Term Rental Regulations in Campbell

Understanding local STR regulations is essential before investing in Campbell. Here's the current regulatory landscape:

Permit Requirements

Campbell, California may require short-term rental operators to obtain a permit or business registration before listing a property. Investors should verify current requirements directly with the City of Campbell's planning or business licensing department before acquiring a property.

Key Restrictions

Common restrictions in California cities include occupancy limits, minimum stay requirements, noise and nuisance ordinances, and designated parking rules. Some municipalities also impose caps on the number of STR permits issued, and HOA covenants may further restrict rental activity — so it's essential to review all applicable rules before committing to a purchase.

Tax Obligations

Short-term rental hosts in California are typically subject to transient occupancy taxes, and may also owe state and local sales taxes depending on jurisdiction. Many booking platforms collect and remit these taxes on the host's behalf, but operators should confirm their specific obligations with Santa Clara County and the State of California.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Campbell can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Campbell's STR market is likely to see continued seasonal demand peaks in June and July, with monthly revenues potentially reaching the $3,300–$3,500 range during summer months. Occupancy may hold steady around 44–48% given the market's proximity to major employers and Silicon Valley's business travel corridor. However, below-average market growth trends suggest that ADR increases will likely be modest — perhaps 1–3% — and investors should plan conservatively rather than bank on significant appreciation in nightly rates."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Campbell, CA

What is the average Airbnb occupancy rate in Campbell?

The average Airbnb occupancy rate in Campbell is currently 46%, which edges above the California state average of 43%. Occupancy varies by property size: studios lead at 49%, while 1-bedroom and 2-bedroom listings average 44% and 45%, respectively.

How much do Airbnb hosts make in Campbell?

Airbnb hosts in Campbell earn an average of $2,522 per month, which works out to approximately $30,267 per year based on trailing 12-month performance. Revenue varies significantly by property size — 2-bedroom listings average $4,363 per month ($52,365 annually), while 1-bedroom units average $1,727 per month ($20,735 annually).

Is Campbell a good market for Airbnb investment?

Campbell carries a Rabbu ROI Score of 41 out of 100, placing it in the "Competitive Opportunity" category. The market benefits from above-average supply/demand balance and steady occupancy, but its high property values (averaging $2,505,466) compress the revenue-to-price ratio. Investors who can source properties below market averages or who target the higher-earning 2-bedroom segment may find viable returns, but this is a market that rewards selective deal-making rather than broad buying.

What is the average daily rate (ADR) for Airbnb in Campbell?

The average daily rate in Campbell is $237, which is well below the California state average of $551. ADR ranges from $149 for studios to $451 for 2-bedroom listings. The lower ADR relative to state averages partly reflects the smaller property sizes that dominate supply in this market.

Are short-term rentals legal in Campbell?

Short-term rentals do operate in Campbell, CA, with 32 active Airbnb listings currently on the market. However, local regulations may require permits, business licenses, or other compliance steps. Investors should consult the City of Campbell and review any applicable HOA rules before listing a property.

When is peak season for Airbnb in Campbell?

Peak season in Campbell runs from May through August, with July being the strongest month at an average revenue of $3,521. June follows closely at $3,326. The off-peak months are December ($1,940) and January ($1,971), representing a roughly 45% drop from the summer highs.

How many Airbnbs are there in Campbell?

There are currently 32 active Airbnb listings in Campbell. The majority are 1-bedroom units (17 listings), followed by studios (6 listings) and 2-bedroom properties (5 listings). Year-over-year listing growth has been significant at 146%, indicating rapidly increasing investor and host interest.

How is Airbnb revenue calculated in Campbell?

The annual and monthly revenue figures for Campbell are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Campbell, CA market
• Occupancy rates and average daily rate trends by property size and month
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple providers and Rabbu proprietary analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; always verify current rules with the City of Campbell and relevant authorities before investing. Individual property results will vary based on location, condition, pricing strategy, and management quality.