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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Campbellsville offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Campbellsville, KY presents an intriguing niche opportunity for short-term rental investors, with an average annual revenue of $17,782 across just 32 active listings — a notably small supply pool. The market's average daily rate of $153 sits well below Kentucky's $333 state average, keeping acquisition and operating expectations realistic, while occupancy at 32% edges above the 28% state benchmark. Year-over-year listing growth of 91% signals rising investor interest, and the ROI score of 57 out of 100 reflects a balance of healthy demand relative to property values.
According to Rabbu market data, the Campbellsville short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 32 |
| Average Daily Rate (ADR) | vs. $333 state avg. | $153 |
| Average Occupancy Rate | vs. 28% state avg. | 32% |
| RevPAN | ADR * Occupancy Rate | $49 |
| Average Monthly Revenue | Historical 12-month average | $1,481 |
| Average Annual Revenue | Historical 12-month average | $17,782 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Investors are drawn to Campbellsville for its favorable revenue-to-price ratio and low entry costs in a market where short-term rental supply remains limited.
Key investment factors
"With an ROI score of 57 — classified as an Attractive Opportunity — Campbellsville offers moderate upside for investors who are comfortable with a smaller, seasonal market. Revenue peaks sharply in June ($1,791) and July ($1,774), while January drops to just $748, creating a pronounced seasonal curve that requires careful cash-flow planning. The 3-bedroom segment looks particularly promising, generating $19,327 annually with the strongest RevPAN at $50, but overall occupancy stability is rated below average, meaning income can fluctuate more than in larger metro markets. Investors who target the right property size and manage pricing strategically through the quieter winter months can extract solid value from this emerging market."
— Rabbu Market Analysis Team
Campbellsville shows clear seasonality, with peak revenue in June ($1,791) and July ($1,774) and a sharp winter trough in January ($748) — a spread of over $1,000 between the best and worst months. Investors should budget for roughly five strong months (April through August) and plan for notably lean earnings from December through February.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$748 |
| February |
|
$1,018 |
| March |
|
$1,299 |
| April |
|
$1,755 |
| May |
|
$1,589 |
| June |
|
$1,791 |
| July |
|
$1,774 |
| August |
|
$1,733 |
| September |
|
$1,505 |
| October |
|
$1,651 |
| November |
|
$1,470 |
| December |
|
$1,444 |
Supply is nearly evenly split across 1-bedroom (8 listings), 2-bedroom (9), and 3-bedroom (10) properties, with no single size dominating the market. This balanced distribution means there's no obvious gap in supply, though the small total of 32 listings across all sizes leaves room for new entrants in any category.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
8 |
| 2 bedrooms |
|
9 |
| 3 bedrooms |
|
10 |
Three-bedroom properties command the highest ADR at $156, while 2-bedroom units actually dip to $130 — below even the 1-bedroom rate of $145. This pricing inversion suggests 2-bedroom listings may face stiffer competition or less differentiation, making 3-bedroom properties the clearest play for premium nightly rates.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$145 |
| 2 bedrooms |
|
$130 |
| 3 bedrooms |
|
$156 |
Three-bedroom listings deliver the strongest RevPAN at $50, followed by 2-bedrooms at $43 and 1-bedrooms at $41. The $50 RevPAN for 3-bedroom units, combined with their top ADR, makes this size the most efficient revenue generator on a per-available-night basis.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$41 |
| 2 bedrooms |
|
$43 |
| 3 bedrooms |
|
$50 |
Two-bedroom and 3-bedroom properties share the highest occupancy at 33%, while 1-bedroom units trail at 28%. The 5-percentage-point gap suggests that guests visiting Campbellsville tend to prefer slightly larger accommodations, which could affect cash-flow reliability for studio or 1-bedroom operators.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
28% |
| 2 bedrooms |
|
33% |
| 3 bedrooms |
|
33% |
Three-bedroom properties lead monthly revenue at $1,610, narrowly edging out 1-bedrooms at $1,563, while 2-bedroom units lag meaningfully at $1,147. The gap between 2-bedroom and 3-bedroom monthly earnings — over $460 — highlights how a single extra bedroom can substantially boost income in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,563 |
| 2 bedrooms |
|
$1,147 |
| 3 bedrooms |
|
$1,610 |
At $19,327 per year, 3-bedroom properties offer the highest annual revenue potential and represent the strongest return configuration in Campbellsville. One-bedrooms are close behind at $18,760, while 2-bedroom units trail at $13,775 — making them the least compelling from a pure revenue standpoint despite moderate occupancy.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$18,760 |
| 2 bedrooms |
|
$13,775 |
| 3 bedrooms |
|
$19,327 |
Kitchens (97%) and parking (91%) are near-universal, reflecting guest expectations for a home-like, car-dependent stay in a rural Kentucky market. Outdoor amenities are notably prevalent — BBQ grills (72%), outdoor furniture (66%), backyards (59%), and patios (59%) — signaling that guests value outdoor living space, likely tied to the area's recreational appeal near Green River Lake.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
97% |
| Parking |
|
91% |
| Washer |
|
75% |
| BBQ Grill |
|
72% |
| Dryer |
|
72% |
| Self Check-in |
|
69% |
| Outdoor Furniture |
|
66% |
| Backyard |
|
59% |
| Patio or Balcony |
|
59% |
| Workspace |
|
38% |
| Pets |
|
31% |
| Hot Tub |
|
9% |
| Lake Access |
|
6% |
| Pool |
|
3% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Campbellsville Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Average | 15% |
Campbellsville's ROI score of 57 out of 100 places it in the Attractive Opportunity band, reflecting a market where revenue relative to property prices is average and growth trends are above average, but occupancy stability is a noted weakness. The supply/demand balance remains average, meaning the market isn't overcrowded but also isn't deeply undersupplied. Investors should pair these data points with thorough local regulatory research and conservative underwriting around the winter off-season to build realistic return expectations.
Understanding local STR regulations is essential before investing in Campbellsville. Here's the current regulatory landscape:
Short-term rental operators in Campbellsville, Kentucky may need to obtain a local business license or STR permit before listing their property. Investors should verify current requirements directly with the City of Campbellsville and Taylor County offices, as regulations in smaller Kentucky markets can change with limited advance notice.
Common restrictions that may apply include occupancy limits based on property size, noise and nuisance ordinances, parking requirements for guests, and any applicable HOA or deed restrictions on the property. Some Kentucky municipalities have also explored minimum-stay requirements or permit caps, so confirming the latest local rules before purchasing is essential.
Kentucky imposes a state transient room tax and sales tax on short-term accommodations, and Taylor County or Campbellsville may levy additional local lodging taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm which obligations they need to handle independently.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Campbellsville can provide current regulatory guidance.
Financing an Airbnb investment in Campbellsville requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Campbellsville's STR market is likely to see continued supply growth as new investors enter, though the base of 32 listings means even modest additions could shift dynamics. Seasonal patterns suggest revenue will remain strongest from April through August, with ADR potentially increasing 1–3% if demand from Campbellsville University visitors and regional travelers holds steady. Occupancy may stabilize in the 30–35% range given below-average occupancy stability scores, so investors should plan conservatively around off-season months like January when revenue dips to roughly $748. Market growth trends are rated above average, which could support gradual revenue improvements if supply doesn't outpace demand."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages as of April 2026 and may not capture very recent market shifts. Local regulations, tax requirements, and permit rules are subject to change — always verify with municipal authorities before investing.
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