Canton, GA Airbnb Market Data, Statistics, and Occupancy Rates

As of Apr, 27 2026

Rabbu ROI Score

39 / 100

Canton presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.

Canton Short-Term Rental Market Overview

Canton, GA is a small but growing short-term rental market with 43 active Airbnb listings and year-over-year listing growth of 103%, signaling rising investor interest. However, the market's average occupancy of 29% and annual revenue of $18,460 per listing suggest that competition is intensifying faster than demand, making selective deal sourcing essential. With an average daily rate of $155—well below Georgia's $299 state average—Canton appeals to budget-conscious travelers, but investors will need to carefully evaluate property-level economics before committing.

Key Market Statistics

According to Rabbu market data, the Canton short-term rental market shows:

Key Airbnb and short-term rental market statistics.
Metric Context Value
Active Airbnb Listings As of Apr, 27 2026 43
Average Daily Rate (ADR) vs. $299 state avg. $155
Average Occupancy Rate vs. 32% state avg. 29%
RevPAN ADR * Occupancy Rate $44
Average Monthly Revenue Historical 12-month average $1,538
Average Annual Revenue Historical 12-month average $18,460

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Canton

Investors consider Canton for its proximity to north Georgia's outdoor recreation, relatively affordable home prices compared to metro Atlanta, and a doubling supply that reflects growing traveler interest in the area.

Key investment factors

  • Year-over-year listing growth of 103% indicates strong and rising investor confidence in the market
  • ADR of $155 keeps Canton accessible to weekend travelers from the greater Atlanta metro area
  • 1-bedroom units show the strongest occupancy at 39%, suggesting reliable demand for smaller, lower-cost properties
  • Proximity to Lake Allatoona and north Georgia mountains creates natural leisure demand
  • Average home values of $732,288 require careful underwriting given current revenue levels

Expert Market Assessment

"Canton presents a competitive opportunity where investor enthusiasm is outpacing current demand fundamentals. The 29% average occupancy rate falls below Georgia's 32% state average, and combined with modest RevPAN of $44, the market rewards hosts who price strategically and deliver standout guest experiences rather than those simply entering at any price point. Seasonality is moderate—July peaks at $2,452 in average revenue while January bottoms out near $997—so investors should model for meaningful cash-flow swings across the calendar year."

— Rabbu Market Analysis Team

Understanding Canton's ROI Score: 39/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

Factor Canton Performance Weight
Revenue-to-Price Ratio Below average 40%
Occupancy Stability Below average 30%
Market Growth Trend Average 15%
Supply/Demand Balance Average 15%

What This Means for Investors

Canton's ROI score of 39 out of 100 places it in the 'Competitive Opportunity' band, reflecting a market where investor enthusiasm is running ahead of current income fundamentals. Both the revenue-to-price ratio and occupancy stability score below average, meaning that Canton's $732,288 average home values are difficult to justify at current revenue levels without finding an underpriced property or achieving above-market performance. Investors should pair this data with thorough local regulatory research and conservative underwriting to identify deals that can work despite the market's competitive dynamics.

Short-Term Rental Regulations in Canton

Understanding local STR regulations is essential before investing in Canton. Here's the current regulatory landscape:

Permit Requirements

Canton, Georgia may require short-term rental operators to obtain a business license or STR-specific permit before listing a property. Investors should verify current permit requirements directly with the City of Canton and Cherokee County, as local regulations can change.

Key Restrictions

Common restrictions in Georgia STR markets include occupancy limits, minimum-stay requirements, noise ordinances, and parking mandates. HOA rules can impose additional constraints—particularly in newer Canton subdivisions—so reviewing community covenants before purchasing is critical.

Tax Obligations

Short-term rental hosts in Georgia are typically subject to state sales tax and local hotel/motel occupancy taxes, which platforms like Airbnb often collect and remit on the host's behalf. Investors should confirm whether Cherokee County or the City of Canton levies any additional local lodging taxes.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Canton can provide current regulatory guidance.

Short-Term Rental Financing for Canton

Financing an Airbnb investment in Canton requires lenders who understand STR income. Rabbu partner lenders offer:

  • DSCR Loans: Qualify based on property income, not personal income
  • Low Down Payment: As low as 10–15% for investment properties
  • Fast Closing: 21–30 day average close times
  • STR Experience: Lenders who understand vacation rental underwriting
Connect with a Canton Lender →

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Canton's STR market is likely to see continued supply growth as investor interest remains strong, though occupancy rates may stay in the 27–32% range unless local demand drivers strengthen meaningfully. Seasonal patterns point to July as the clear revenue peak, with summer months broadly outperforming winter—investors should plan cash reserves to cover softer months like January and February when average revenue dips below $1,010. ADR could see modest increases of 1–3% if hosts differentiate with premium amenities, but the market's competitive dynamics mean revenue gains will likely come from operational excellence rather than rising tides."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Canton, GA

What is the average Airbnb occupancy rate in Canton?
The average Airbnb occupancy rate in Canton is currently 29%, which trails Georgia's statewide average of 32%. Occupancy varies significantly by property size: 1-bedroom listings lead at 39%, while 2-bedroom and 3-bedroom properties average 21% and 14%, respectively. These figures suggest that smaller units are better matched to current demand patterns in the market.
How much do Airbnb hosts make in Canton?
Airbnb hosts in Canton earn an average of $1,538 per month, or roughly $18,460 per year, based on trailing 12-month booking data. Revenue varies by property size—1-bedroom listings average $13,953 annually, 2-bedrooms bring in about $25,542, and 3-bedrooms top out around $26,043. Individual results depend heavily on pricing strategy, property quality, and guest experience.
Is Canton a good market for Airbnb investment?
Canton carries an ROI score of 39 out of 100, placing it in the 'Competitive Opportunity' category. Investor interest and listing growth are strong (103% year-over-year), but the revenue-to-price ratio and occupancy stability both sit below average, meaning higher home prices and softer occupancy make it harder to achieve strong returns without careful deal selection. Investors who source properties at the right price and optimize operations can still find viable opportunities, but this isn't a market where passive management is likely to succeed.
What is the average daily rate (ADR) for Airbnb in Canton?
The average daily rate for Airbnb listings in Canton is $155, which is significantly below the Georgia state average of $299. ADR scales with property size: 1-bedroom units average $95 per night, 2-bedrooms come in at $179, and 3-bedrooms reach $212. The lower ADR reflects Canton's positioning as a value-oriented destination compared to higher-profile Georgia markets.
Are short-term rentals legal in Canton?
Short-term rentals generally operate in Canton, GA, though hosts may need to secure permits or business licenses from the City of Canton or Cherokee County. Regulations can evolve, so investors should consult local government offices and review any applicable HOA restrictions before purchasing a property for STR use.
When is peak season for Airbnb in Canton?
Peak season in Canton centers on the summer months, with July standing out as the highest-earning month at an average of $2,452 in revenue. May, June, and August also perform well, each averaging between $1,726 and $1,786. The slowest months are January and February, when average revenue dips to roughly $997–$1,006, so investors should budget for seasonal variation.
How many Airbnbs are there in Canton?
Canton currently has 43 active Airbnb listings as of April 2026. The supply is heavily weighted toward smaller properties: 22 are 1-bedroom units, 10 are 2-bedrooms, and 7 are 3-bedrooms. The market saw 103% year-over-year listing growth, indicating rapidly increasing competition.
How is Airbnb revenue calculated in Canton?
The annual and monthly revenue figures for Canton are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

  • Regularly updated active Airbnb and STR listing counts for the Canton, GA market
  • Average daily rate, occupancy, and RevPAN trends across property sizes
  • Monthly and annual revenue estimates based on trailing 12-month booking data
  • Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
  • Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month performance as of April 2026 and may not capture recent regulatory or market changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.

Next Steps

Ready to invest in Canton's short-term rental market? Take action with these resources:

Browse Airbnbs for Sale

Explore active Airbnbs and STR-ready homes in Charlotte with verified income data.

View Properties

Connect with an Agent

Work with specialized agents who've helped investors acquire over $650M in STR properties.

Find an Agent

Connect with a Lender

Qualify for as low as 15% down on a DSCR loan using the rental property's projected income.

Find a Lender
Browse Airbnbs for Sale