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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Canton offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Canton, NY stands out as a small-market opportunity where favorable property prices relative to revenue give investors a notable edge. With an average home value of $274,783 and annual STR revenue averaging $30,471, the revenue-to-price ratio ranks above average for New York State. The market is compact — just 23 active Airbnb listings — which limits direct competition and leaves room for well-positioned properties to capture demand tied to the local university community and northern New York's seasonal tourism.
According to Rabbu market data, the Canton short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 23 |
| Average Daily Rate (ADR) | vs. $381 state avg. | $223 |
| Average Occupancy Rate | vs. 40% state avg. | 29% |
| RevPAN | ADR * Occupancy Rate | $64 |
| Average Monthly Revenue | Historical 12-month average | $2,539 |
| Average Annual Revenue | Historical 12-month average | $30,471 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Investors are drawn to Canton's above-average revenue-to-price ratio and limited supply, which together create a favorable entry point despite modest overall occupancy.
Key investment factors
"Canton presents a moderate-to-attractive opportunity for STR investors comfortable with pronounced seasonality. Revenue swings sharply from a January low of $970 to an August peak of $5,199, so profitability hinges on maximizing the May-through-October window. The ROI score of 68 out of 100 reflects genuine strengths — particularly the revenue-to-price ratio and a supply/demand balance that favors hosts — while the below-average occupancy stability serves as a reminder that winter months will test cash reserves. Investors who pair a well-appointed property with competitive pricing during shoulder months can meaningfully outperform the market average."
— Rabbu Market Analysis Team
Canton's revenue profile is sharply seasonal: August leads at $5,199 and July follows at $4,903, while January bottoms out at just $970 — a more than 5x spread from peak to trough. Investors should expect roughly 60% of annual revenue to concentrate in the May-through-September window.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$970 |
| February |
|
$1,094 |
| March |
|
$1,311 |
| April |
|
$1,907 |
| May |
|
$2,667 |
| June |
|
$2,518 |
| July |
|
$4,903 |
| August |
|
$5,199 |
| September |
|
$3,549 |
| October |
|
$3,055 |
| November |
|
$1,861 |
| December |
|
$1,432 |
The market is dominated by 1-bedroom listings (13 of 23 total), with 2-bedroom properties accounting for the remaining 7. The absence of larger 3+ bedroom listings could signal an untapped niche, though demand for bigger units in a small college town would need validation.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
13 |
| 2 bedrooms |
|
7 |
ADR scales meaningfully with size: 2-bedroom listings command $207 per night compared to $144 for 1-bedrooms, a 44% premium. That jump suggests guests in Canton are willing to pay notably more for the extra space, making 2-bedroom configurations an appealing pricing sweet spot.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$144 |
| 2 bedrooms |
|
$207 |
Two-bedroom properties edge out 1-bedrooms on RevPAN at $52 versus $46, despite lower occupancy rates. The higher nightly rate more than compensates for fewer booked nights, giving 2-bedroom units a slight revenue-efficiency advantage.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$46 |
| 2 bedrooms |
|
$52 |
One-bedroom listings achieve a 32% occupancy rate, outpacing 2-bedrooms at 25%. The difference likely reflects the affordability and broader appeal of smaller units for solo travelers and couples visiting the Canton area, though neither size reaches the 40% state average.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
32% |
| 2 bedrooms |
|
25% |
Two-bedroom properties generate an average of $2,330 per month compared to $1,937 for 1-bedrooms, roughly a 20% revenue premium. The higher ADR of 2-bedroom units offsets their lower occupancy to deliver stronger monthly earnings.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,937 |
| 2 bedrooms |
|
$2,330 |
On an annual basis, 2-bedroom listings bring in approximately $27,965 versus $23,253 for 1-bedroom properties. Given that 2-bedroom homes may also carry a higher purchase price, investors should compare the revenue-to-acquisition-cost ratio for each size to determine the best fit.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$23,253 |
| 2 bedrooms |
|
$27,965 |
Parking is a universal offering at 100% of Canton listings, and kitchens are close behind at 87% — both are essentially table stakes in this market. Backyard access (57%) and self check-in (52%) round out the top tier, signaling that guests expect a home-like, independent stay experience with outdoor space, consistent with a rural northern New York setting.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
87% |
| Backyard |
|
57% |
| Self Check-in |
|
52% |
| Washer |
|
39% |
| Workspace |
|
39% |
| BBQ Grill |
|
30% |
| Patio or Balcony |
|
30% |
| Pets |
|
30% |
| Dryer |
|
26% |
| Outdoor Furniture |
|
22% |
| Waterfront |
|
9% |
| Beach Access |
|
4% |
| Gym |
|
4% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Canton Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Above average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Above average | 15% |
Canton's ROI score of 68 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by an above-average revenue-to-price ratio and a favorable supply/demand balance that benefits hosts in this small market. The score is tempered by below-average occupancy stability, a reflection of the significant seasonal revenue swings between summer peaks and winter lows. Investors should pair this data with on-the-ground regulatory research and a realistic cash-flow model that accounts for quieter months.
Understanding local STR regulations is essential before investing in Canton. Here's the current regulatory landscape:
Canton, New York may require short-term rental operators to obtain a permit or register their property with local authorities. Investors should verify current requirements with the Village or Town of Canton and the St. Lawrence County government before listing a property.
Common STR restrictions in New York communities can include occupancy limits, minimum stay requirements, noise and nuisance ordinances, parking mandates, and HOA-level prohibitions. Canton's relatively small market may also be subject to zoning rules that distinguish residential from commercial use, so confirming the property's zoning classification is an important early step.
Short-term rental hosts in New York are generally subject to state and local sales tax as well as occupancy or hotel taxes. Platforms like Airbnb often collect and remit a portion of these taxes automatically, but operators should confirm their full obligations with New York State's Department of Taxation and Finance.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Canton can provide current regulatory guidance.
Financing an Airbnb investment in Canton requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Canton's STR market is likely to follow its established seasonal rhythm, with summer months (July–August) continuing to drive the bulk of annual revenue. ADR could edge up modestly — perhaps 1–3% — given the tight supply environment and above-average supply/demand balance. Occupancy, currently at 29% versus the 40% state average, may see incremental improvement if listing growth remains measured, though investors should plan cash-flow projections around the pronounced winter slowdown. Demand from university events, fall foliage tourism, and summer outdoor recreation should remain the primary booking catalysts."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of April 27, 2026 and may not capture very recent market shifts. Local regulations, permit requirements, and tax obligations can change — always verify with Canton and St. Lawrence County authorities before investing.
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