Canton, TX Airbnb Market Data, Statistics, and Occupancy Rates

Canton Short-Term Rental Market Overview

Canton, TX is a small, event-driven market best known for its massive First Monday Trade Days flea market, which draws visitors from across the region on a recurring monthly schedule. With just 35 active Airbnb listings, the market is compact, and average annual revenue sits at $16,585 per listing on a trailing 12-month basis. An average daily rate of $200 and occupancy of 31% reflect a demand pattern that spikes around key events and seasons rather than sustaining steady year-round bookings, making selective deal sourcing critical here.

Key Market Statistics

According to Rabbu market data, the Canton short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Canton

Canton appeals to investors looking for a low-competition, event-driven market where a small supply base and recurring visitor traffic create periodic revenue spikes, though year-round cash flow requires careful planning.

Expert Market Assessment

"Canton's STR opportunity is best characterized as competitive and niche — the small listing count and event-driven demand create openings, but the below-average revenue-to-price ratio and modest occupancy mean investors need to be deliberate about property selection and pricing. Revenue swings are significant: August leads at $1,939 per month while January drops to just $562, a spread that underscores the importance of budgeting for lean months. Properties that lean into Canton's outdoor and rural appeal — with amenities like patios, backyards, and lake access — are most likely to stand out. Overall, this market rewards operators who can maximize event-weekend bookings and maintain competitive positioning during slower stretches."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Canton

Average revenue by month in Canton

Canton's revenue cycle is sharply seasonal, with August topping out at $1,939 and January bottoming at just $562 — a 3.4x spread between peak and trough. The May–August stretch is the clear earning season, while a secondary bump in October–November ($1,638 and $1,599) gives hosts a fall revenue lift before the winter slowdown.

Active Airbnb listings by property size in Canton

The market's trackable supply is heavily concentrated in 1-bedroom units, which account for 24 of the 35 active listings. This concentration could signal opportunity for investors willing to offer larger properties that accommodate groups, though the data available is limited to one bedroom count.

Average daily rate (ADR) by property size in Canton

One-bedroom properties in Canton command an ADR of $138, well below the market-wide average of $200, which suggests that the remaining non-1-bedroom listings (likely larger or unique properties) are pulling the overall ADR considerably higher. Investors with distinctive or larger properties may be able to capture premium nightly rates in this market.

Average RevPAN by property size in Canton

One-bedroom listings generate a RevPAN of $47, reflecting the combination of a $138 ADR and 34% occupancy. This is below the market-wide RevPAN of $62, reinforcing that larger or more differentiated properties likely contribute more effectively to revenue per available night.

Average occupancy rates by property size in Canton

One-bedroom properties achieve a 34% occupancy rate, slightly above the market average of 31%, suggesting smaller units stay a bit fuller than the overall mix. Even so, a one-third fill rate underscores the event-driven demand pattern and the importance of aggressive pricing during high-demand weekends.

Average monthly revenue by property size in Canton

One-bedroom listings average $875 per month, which falls short of the market-wide $1,382 monthly average. This gap indicates that the limited number of larger or premium properties in Canton are earning substantially more on a per-listing basis.

Average annual revenue by property size in Canton

At $10,511 per year, 1-bedroom properties trail the overall market average of $16,585 by roughly $6,000. For investors targeting Canton, the data suggests that properties beyond the 1-bedroom category — likely those offering more space or unique amenities — deliver meaningfully higher annual revenue potential.

Most common amenities for Airbnb listings in Canton

Parking is universal at 100% of listings, reflecting Canton's car-dependent, rural setting, while kitchens and self check-in (both 69%) round out the top three must-haves. Outdoor-oriented amenities like patios (57%), outdoor furniture (49%), and backyards (43%) are prevalent, signaling that guests expect a relaxed, outdoor-friendly experience — and features like lake access (17%) and hot tubs (17%) offer differentiation opportunities.

Understanding Canton's ROI Score: 36/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Canton's ROI Score of 36 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has genuine demand but the economics require careful deal sourcing. Both the revenue-to-price ratio and occupancy stability score below average — with home values averaging $503K against annual revenue of $16,585 and occupancy at 31%, the numbers don't automatically pencil out at list price. Investors should pair this data with thorough local regulatory research and focus on sourcing properties well below median values or those capable of commanding above-market rates through superior amenities and event-driven pricing.

Short-Term Rental Regulations in Canton

Understanding local STR regulations is essential before investing in Canton. Here's the current regulatory landscape:

Permit Requirements

Canton, Texas may require short-term rental operators to register or obtain a permit before listing a property; investors should verify current requirements directly with the City of Canton and Van Zandt County offices, as regulations in smaller Texas municipalities can change with relatively little notice.

Key Restrictions

Common STR restrictions in Texas communities can include occupancy limits tied to bedroom count, noise ordinances, parking requirements, and minimum-stay provisions. HOA covenants in certain Canton-area subdivisions may also limit or prohibit short-term rentals, so reviewing deed restrictions before purchasing is essential.

Tax Obligations

Texas requires collection of state hotel occupancy tax (currently 6%) and any applicable local hotel occupancy taxes on short-term stays of fewer than 30 consecutive days. Platforms like Airbnb often collect and remit state taxes on behalf of hosts, but investors should confirm local tax obligations with the city and county to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Canton can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Canton's STR market is likely to follow its established seasonal cadence, with the strongest revenue months concentrated in the May–August window and secondary peaks around October and November. ADR may see modest upward pressure in the range of 1–3% as the supply base remains small, though occupancy is expected to hover around 28–34% given the event-driven nature of demand. Investors should anticipate that revenue will continue to be lumpy month to month, with winter months like January and February generating significantly less income. Pairing a Canton STR with a flexible pricing strategy around Trade Days weekends could help capture more of the available demand."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Canton, TX

What is the average Airbnb occupancy rate in Canton?

The average occupancy rate for Airbnb listings in Canton, TX is currently 31%, which sits just below the Texas state average of 33%. This reflects the event-driven nature of demand in Canton, where bookings tend to cluster around recurring events and peak travel months rather than maintaining steady nightly occupancy year-round.

How much do Airbnb hosts make in Canton?

Based on trailing 12-month booking data, the average Airbnb host in Canton earns approximately $1,382 per month and $16,585 per year. Revenue varies significantly by season — hosts can expect stronger months like August to generate around $1,939, while January may yield closer to $562. Individual results depend on property quality, pricing strategy, and how effectively hosts capture event-driven demand.

Is Canton a good market for Airbnb investment?

Canton carries a Rabbu ROI Score of 36 out of 100, placing it in the 'Competitive Opportunity' category. This means investor interest and demand exist, but the revenue-to-price ratio is below average given home values near $503K relative to annual revenue of about $16,585. Investors who source deals well below the average home price or who can command above-market rates through superior amenities and event-focused marketing may find viable opportunities here.

What is the average daily rate (ADR) for Airbnb in Canton?

The average daily rate in Canton is $200, which is below the Texas state average of $276. For 1-bedroom properties specifically, the ADR comes in at $138. The market's pricing reflects its rural, event-oriented profile — rates can be pushed higher during peak weekends like First Monday Trade Days, but the overall average is tempered by slower midweek and off-season periods.

Are short-term rentals legal in Canton?

Short-term rentals are generally permitted in Canton, TX, but operators should verify current local regulations, permit requirements, and any zoning restrictions with the City of Canton and Van Zandt County. Texas state law allows municipalities to regulate STRs, so rules can vary and evolve. It's also important to check HOA covenants if purchasing in a deed-restricted community.

When is peak season for Airbnb in Canton?

Peak season in Canton runs primarily from May through August, with August being the top-earning month at $1,939 in average revenue. October and November also show solid performance at $1,638 and $1,599 respectively, likely boosted by fall events and pleasant weather. The slowest months are January ($562) and February ($649), making winter the clear off-season.

How many Airbnbs are there in Canton?

Canton currently has 35 active Airbnb listings as of April 2026. The vast majority of the trackable supply consists of 1-bedroom properties, with 24 listings in that category. This is a small, concentrated market, which means individual listings can have an outsized impact on overall market averages.

How is Airbnb revenue calculated in Canton?

The annual and monthly revenue figures for Canton are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Canton, TX
• Occupancy rates, average daily rates, and RevPAN metrics tracked over time
• Monthly and annual revenue averages based on trailing 12-month booking data
• Property size breakdowns for listings, rates, occupancy, and revenue
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or seasonal anomalies. Local regulations, permit requirements, and tax obligations are subject to change; always verify with Canton and Van Zandt County authorities before investing.