Carlton, OR Airbnb Market Data, Statistics, and Occupancy Rates

Carlton Short-Term Rental Market Overview

Carlton, Oregon—nestled in the heart of Willamette Valley wine country—offers a niche short-term rental market with just 22 active Airbnb listings and average annual revenue of $39,577 per property. While occupancy sits at 23% (below the 33% state average), the market's strong seasonal peaks and premium daily rates of $311 signal a destination-driven demand pattern tied to wine tourism and weekend getaways. With listing counts growing 129% year-over-year, investor interest is clearly accelerating, though selective deal sourcing will be essential given average home values of $868,374.

Key Market Statistics

According to Rabbu market data, the Carlton short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Carlton

Carlton's appeal lies in its positioning as a Willamette Valley wine country destination with limited STR supply, premium nightly rates, and a rapidly growing investor interest that signals confidence in the market's demand drivers.

Expert Market Assessment

"Carlton represents a competitive but selective opportunity, earning an ROI score of 54 out of 100. Revenue peaks strongly in summer—August alone averages $5,463 per listing—while winter months dip to the $1,400 range, creating a pronounced seasonal curve that investors must plan around. The market's small supply base and wine country positioning support premium pricing, but the 23% average occupancy rate and high home values mean returns hinge on choosing the right property size and optimizing for peak-season capture. Three-bedroom units clearly outperform two-bedrooms across every metric, making them the more compelling configuration for investors evaluating this market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Carlton

Average revenue by month in Carlton

Carlton's revenue exhibits sharp seasonality, with August ($5,463) and July ($5,305) delivering nearly four times the revenue of January ($1,371). The summer-to-winter spread underscores that this is a warm-weather destination market, and investors should budget for several months of below-average returns from November through March.

Active Airbnb listings by property size in Carlton

The market's supply is concentrated in 2-bedroom and 3-bedroom properties, each with 8 active listings. The absence of reported 1-bedroom or 4+ bedroom listings could signal a gap—particularly for larger group accommodations catering to wine-tasting parties or family gatherings.

Average daily rate (ADR) by property size in Carlton

Three-bedroom properties command $297 per night compared to $254 for 2-bedrooms, a roughly 17% premium for one additional bedroom. Given that the cost differential in acquisition may be modest relative to the rate uplift, 3-bedroom units appear to offer a stronger pricing position in this market.

Average RevPAN by property size in Carlton

RevPAN for 3-bedroom listings reaches $83 versus $56 for 2-bedrooms, a 48% advantage that reflects both higher nightly rates and better occupancy. This makes 3-bedroom properties the clear efficiency leader in Carlton when measuring revenue generated per available night.

Average occupancy rates by property size in Carlton

Three-bedroom properties fill 28% of available nights compared to 22% for 2-bedrooms, both below the Oregon state average of 33%. While neither size delivers strong year-round occupancy, the 6-percentage-point gap favoring larger units suggests guests in Carlton tend to book properties that accommodate groups rather than couples.

Average monthly revenue by property size in Carlton

Three-bedroom units generate $4,304 per month on average, outpacing 2-bedrooms at $3,083 by roughly 40%. This $1,221 monthly gap adds up to a meaningful annual difference and reinforces the case for targeting larger property configurations in this wine country market.

Average annual revenue by property size in Carlton

At $51,649 annually, 3-bedroom properties outperform 2-bedrooms ($36,997) by nearly $15,000 per year. For investors evaluating Carlton, the 3-bedroom configuration presents the strongest revenue potential, though returns should be weighed against the market's average home value of $868,374.

Most common amenities for Airbnb listings in Carlton

Every listing in Carlton offers parking (100%), and kitchens (96%), self check-in (86%), and washer/dryer combos (82–86%) are near-universal—signaling that guests expect a fully self-sufficient stay experience. Outdoor amenities like backyards (77%), BBQ grills (73%), and outdoor furniture (68%) are also common, reflecting the wine country lifestyle, while hot tubs (14%) and pools (5%) remain rare differentiators that could help a listing stand out.

Understanding Carlton's ROI Score: 54/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Carlton's ROI score of 54 out of 100 places it in the 'Competitive Opportunity' band, meaning the fundamentals are there but the math requires careful deal selection. All four calculation factors—revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance—land at 'Average,' suggesting no single metric is holding the market back dramatically, but none is outperforming either. Investors should pair this score with thorough local regulatory research and focus on 3-bedroom properties, where revenue metrics are meaningfully stronger, to tilt the numbers in their favor.

Short-Term Rental Regulations in Carlton

Understanding local STR regulations is essential before investing in Carlton. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Carlton, Oregon may need to obtain a local business license or STR permit, and Yamhill County may impose additional requirements. Investors should verify current registration and permitting obligations directly with the City of Carlton and Yamhill County planning departments before listing a property.

Key Restrictions

Common STR restrictions in Oregon communities can include occupancy limits based on bedroom count, noise and nuisance ordinances, parking requirements for guests, and minimum-stay rules during certain periods. HOA covenants may also prohibit or restrict short-term rentals in some neighborhoods, so reviewing CC&Rs is an important step before purchasing.

Tax Obligations

Oregon requires collection of state transient lodging tax, and Yamhill County imposes its own transient room tax on short-term stays. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full tax obligations with local authorities to ensure compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Carlton can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Carlton's STR market is likely to see continued supply growth as more investors recognize the wine country opportunity, though the pace of 129% listing growth may moderate as the market matures. Summer months should remain the revenue engine, with July and August historically generating $5,300–$5,400 per listing, while winter months may stay soft around $1,400–$1,800. ADR could see modest upward pressure in the 2–4% range during peak season given the experiential nature of the market, though occupancy rates will need to stabilize or improve for overall returns to strengthen meaningfully. Investors entering now should plan for pronounced seasonality and build cash reserves to cover quieter months from November through March."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Carlton, OR

What is the average Airbnb occupancy rate in Carlton?

The average occupancy rate for Airbnb listings in Carlton is currently 23%, which falls below the Oregon state average of 33%. Occupancy varies by property size, with 3-bedroom properties averaging 28% and 2-bedroom units averaging 22%. The lower overall occupancy reflects Carlton's seasonal, weekend-driven demand pattern centered on wine country tourism rather than year-round travel.

How much do Airbnb hosts make in Carlton?

Airbnb hosts in Carlton earn an average of $3,298 per month and approximately $39,577 per year based on trailing 12-month booking data. Revenue varies significantly by property size: 3-bedroom listings average $4,304 monthly ($51,649 annually), while 2-bedroom properties bring in about $3,083 monthly ($36,997 annually). Peak summer months like July and August can generate over $5,300 per listing, while January dips to around $1,371.

Is Carlton a good market for Airbnb investment?

Carlton earns an ROI score of 54 out of 100, placing it in the 'Competitive Opportunity' category. The market benefits from strong wine country demand, premium daily rates of $311, and a small competitive set of just 22 listings. However, higher home values averaging $868,374 and a 23% occupancy rate mean investors need to be selective about acquisitions and plan for seasonal revenue fluctuations. Three-bedroom properties offer the strongest return profile in this market.

What is the average daily rate (ADR) for Airbnb in Carlton?

The average daily rate for Airbnb listings in Carlton is $311, which is below the Oregon state average of $383. Rates vary by property size, with 3-bedroom units commanding $297 per night and 2-bedroom properties averaging $254. The market's wine country appeal supports these premium rates, particularly during summer and fall harvest seasons.

Are short-term rentals legal in Carlton?

Short-term rentals can be operated in Carlton, Oregon, though hosts may need to obtain appropriate permits or licenses from local and county authorities. Regulations can vary and may include requirements around occupancy limits, parking, and tax registration. Investors should consult directly with the City of Carlton and Yamhill County planning offices to confirm current rules before purchasing or listing a property.

When is peak season for Airbnb in Carlton?

Peak season in Carlton runs from June through September, with August being the highest-revenue month at an average of $5,463 per listing, closely followed by July at $5,305. This aligns with the Willamette Valley wine country's busiest tourist months. The shoulder months of May ($3,538) and October ($3,666) also perform well. Winter is the slowest period, with January averaging just $1,371 in revenue.

How many Airbnbs are there in Carlton?

Carlton currently has 22 active Airbnb listings, split evenly between 2-bedroom (8 listings) and 3-bedroom (8 listings) properties, with the remaining units in other configurations. This is a relatively small market, and listing counts have grown 129% year-over-year, indicating rapidly increasing investor interest in the area.

How is Airbnb revenue calculated in Carlton?

The annual and monthly revenue figures for Carlton are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Carlton, OR and surrounding areas
• Average daily rates, occupancy, and RevPAN trends tracked over time
• Monthly and annual revenue estimates derived from trailing 12-month booking data
• Property size breakdowns showing performance by bedroom count
• Data sourced from Rabbu proprietary analytics and Zillow Home Value Index for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions may have shifted since the most recent update. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.