Carrabelle, FL Airbnb Market Data, Statistics, and Occupancy Rates

Carrabelle Short-Term Rental Market Overview

Carrabelle, a small coastal community along Florida's Forgotten Coast, offers an intimate short-term rental market with just 93 active Airbnb listings and an average annual revenue of $21,143 per property. With an ADR of $190 — well below the $498 Florida state average — and occupancy sitting at 31% versus 54% statewide, this is a market that rewards careful deal selection rather than blanket investing. The 117% year-over-year growth in active listings signals rising investor interest, though the relatively modest occupancy underscores the importance of property differentiation and strategic pricing.

Key Market Statistics

According to Rabbu market data, the Carrabelle short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Carrabelle

Carrabelle attracts investors seeking affordable Gulf Coast entry points with upside potential in a rapidly growing but still small STR market.

Expert Market Assessment

"Carrabelle presents a competitive but selective opportunity for STR investors. The market's ROI score of 51 out of 100 reflects average revenue-to-price performance and growth trends tempered by below-average occupancy stability and supply/demand balance — a profile that calls for disciplined property selection. Seasonality is pronounced: revenue surges from March through July (peaking at nearly $2,982 in July) before softening significantly in the fall and winter months. Investors targeting larger properties — particularly 3- and 4-bedroom homes — can capture meaningfully higher returns, but should plan for cash-flow variability during the off-season."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Carrabelle

Average revenue by month in Carrabelle

Revenue in Carrabelle follows a strong seasonal arc, peaking at $2,982 in July and bottoming out at $936 in January — a spread of more than 3x. The summer months (June–July) and spring break period (March) deliver the strongest returns, while December through February represent the softest stretch for investors.

Active Airbnb listings by property size in Carrabelle

Three-bedroom properties represent the largest share of supply with 32 listings, followed closely by 2-bedrooms (28) and 1-bedrooms (23). Studios and 4-bedroom units are notably scarce at just 5 each, which could signal a competitive advantage for investors targeting either end of the size spectrum.

Average daily rate (ADR) by property size in Carrabelle

ADR scales sharply with size in Carrabelle, climbing from $115 for studios to $419 for 4-bedroom properties — nearly a 4x premium. The jump from 3-bedrooms ($229) to 4-bedrooms ($419) is particularly steep, suggesting strong pricing power for larger, group-friendly homes.

Average RevPAN by property size in Carrabelle

Four-bedroom properties dominate RevPAN at $201, far outpacing all other sizes and reflecting both their high ADR and solid 48% occupancy. Studios ($60) and 3-bedrooms ($62) cluster together, while 1-bedrooms ($41) and 2-bedrooms ($45) trail behind, indicating that mid-range units face the toughest revenue-per-night dynamics.

Average occupancy rates by property size in Carrabelle

Studios lead occupancy at 52%, and 4-bedrooms follow at 48% — both well above the market average of 31%. Two- and 3-bedroom properties languish at 27%, suggesting that the most common property types in Carrabelle face the greatest competition for bookings and may require sharper pricing or differentiation to fill calendars.

Average monthly revenue by property size in Carrabelle

Four-bedroom listings are the clear top earners at $4,612 per month, more than double the $2,518 monthly average for 3-bedrooms. Studios and 1-bedrooms produce similar monthly revenue ($1,179 and $1,208 respectively), making them less compelling from a pure revenue standpoint despite their higher occupancy rates.

Average annual revenue by property size in Carrabelle

Annual revenue ranges from $14,151 for studios to $55,346 for 4-bedroom properties, with 3-bedrooms ($30,220) representing a middle ground. The outsized return potential of 4-bedroom homes — combined with limited supply of just 5 listings — makes this configuration the most attractive on a revenue basis for investors willing to take on a larger property.

Most common amenities for Airbnb listings in Carrabelle

Kitchens (88%), parking (84%), and washer/dryer combos (75%/71%) are effectively table stakes in Carrabelle, reflecting a market geared toward self-sufficient vacation stays. Outdoor-focused amenities like BBQ grills (67%), patios (63%), and backyards (57%) are also highly prevalent, signaling that guests expect a laid-back, outdoor-oriented experience consistent with the area's coastal character.

Understanding Carrabelle's ROI Score: 51/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Carrabelle's ROI score of 51 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has real potential but demands sharper deal selection. The revenue-to-price ratio and market growth trend both register as average, while occupancy stability and supply/demand balance score below average — partly reflecting the 117% surge in new listings outpacing demand growth. Investors should pair these insights with thorough local regulatory research and target property configurations (like 4-bedrooms) where the data shows outsized returns relative to the broader market.

Short-Term Rental Regulations in Carrabelle

Understanding local STR regulations is essential before investing in Carrabelle. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Carrabelle, Florida should anticipate that a vacation rental license or registration may be required at both the city and state level. Florida requires all vacation rental properties to be licensed through the Department of Business and Professional Regulation, so investors should verify current local and state requirements before listing.

Key Restrictions

Common restrictions that may apply include occupancy limits based on property size, noise ordinances, parking requirements, and minimum-stay rules. HOA covenants in certain neighborhoods can also prohibit or limit short-term rentals, so due diligence on any deed restrictions is essential before purchasing.

Tax Obligations

Florida imposes a state sales tax and a county-level tourist development tax on short-term rental income, and platforms like Airbnb often collect and remit some or all of these taxes on behalf of hosts. Investors should confirm their full tax obligations with Franklin County and the Florida Department of Revenue to ensure compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Carrabelle can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Carrabelle's seasonal revenue pattern — peaking in the summer months around $2,700–$2,980 and dipping to roughly $936–$1,004 in winter — is expected to remain largely intact, with potential for modest ADR increases of 1–3% as the market matures. The rapid 117% supply growth could place additional pressure on occupancy rates unless demand keeps pace, so investors should monitor booking trends closely. Listings that capitalize on outdoor amenities and waterfront access are best positioned to capture shoulder-season bookings and gradually improve year-round fill rates."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Carrabelle, FL

What is the average Airbnb occupancy rate in Carrabelle?

The average occupancy rate for Airbnb listings in Carrabelle is currently 31%, which is notably below the Florida state average of 54%. Occupancy varies significantly by property size — studios lead at 52% and 4-bedrooms reach 48%, while 2- and 3-bedroom properties average around 27%. Investors should factor in this variability when projecting cash flow.

How much do Airbnb hosts make in Carrabelle?

On average, Airbnb hosts in Carrabelle earn approximately $1,761 per month or $21,143 per year based on trailing 12-month performance data. Earnings vary considerably by property size: 4-bedroom listings average about $4,612 monthly ($55,346 annually), while studios and 1-bedrooms typically bring in around $1,179–$1,208 per month. Seasonal fluctuations also play a role, with summer months delivering significantly higher revenue than winter.

Is Carrabelle a good market for Airbnb investment?

Carrabelle scores a 51 out of 100 on Rabbu's ROI Score, categorized as a 'Competitive Opportunity.' The market shows average revenue-to-price ratios and growth trends, but below-average occupancy stability and supply/demand balance mean investors need to be strategic. Larger properties — especially 4-bedroom homes — generate substantially higher returns, and the 117% year-over-year listing growth suggests increasing competition. Selective deal sourcing and strong amenity packages are key to success here.

What is the average daily rate (ADR) for Airbnb in Carrabelle?

The average daily rate in Carrabelle is $190, which is significantly lower than the $498 Florida state average. ADR scales with property size, ranging from $115 for studios up to $419 for 4-bedroom properties. This lower price point can be attractive for budget-conscious travelers seeking Gulf Coast getaways.

Are short-term rentals legal in Carrabelle?

Short-term rentals are permitted in Carrabelle, FL, though operators should ensure they comply with Florida's state licensing requirements through the Department of Business and Professional Regulation as well as any local ordinances. Investors are encouraged to check with the City of Carrabelle and Franklin County for the most current permit requirements, zoning rules, and any applicable restrictions before purchasing or listing a property.

When is peak season for Airbnb in Carrabelle?

Peak season in Carrabelle runs from roughly March through July, with the highest average monthly revenue occurring in July at approximately $2,982. June and March are also strong performers at $2,705 and $2,339 respectively. The slowest months are January ($936) and December ($1,004), so investors should prepare for meaningful revenue dips during winter.

How many Airbnbs are there in Carrabelle?

There are currently 93 active Airbnb listings in Carrabelle as of April 2026. The market has experienced significant growth, with a 117% year-over-year increase in active listings. Supply is concentrated in 2- and 3-bedroom properties (28 and 32 listings respectively), while studios and 4-bedroom properties are much less common at just 5 listings each.

How is Airbnb revenue calculated in Carrabelle?

The annual and monthly revenue figures shown for Carrabelle are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls up the results to a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, location within the market, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Carrabelle and surrounding areas
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month performance and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.