Carrollton, GA Airbnb Market Data, Statistics, and Occupancy Rates

Carrollton Short-Term Rental Market Overview

Carrollton, GA is a small but growing short-term rental market with just 33 active Airbnb listings and a notable 114% year-over-year increase in supply. The market's average annual revenue of $20,562 and an ADR of $181 sit below Georgia's state average of $299, but the relatively modest home values of $443,863 keep the entry point accessible. With occupancy at 30% and seasonal swings that reward careful timing, Carrollton is best suited for investors willing to do selective deal sourcing rather than those seeking passive, high-occupancy returns.

Key Market Statistics

According to Rabbu market data, the Carrollton short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Carrollton

Carrollton draws investor attention thanks to its affordable home prices relative to Georgia peers and a compact, growing market where differentiation is still achievable.

Expert Market Assessment

"Carrollton presents a competitive but selective opportunity for STR investors. The ROI score of 52 out of 100 reflects average revenue-to-price ratios and market growth alongside below-average occupancy stability, meaning cash flow depends heavily on optimizing pricing and targeting peak-demand windows in spring and late summer. Seasonality is moderate — May tops out at $2,271 in average monthly revenue while February bottoms at $1,155, creating a roughly 2:1 spread that investors need to plan around. The market rewards operators who can stand out in a small, rapidly expanding listing pool rather than those seeking effortless year-round bookings."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Carrollton

Average revenue by month in Carrollton

Carrollton's revenue peaks in May at $2,271 and dips to its lowest point in February at $1,155, producing a roughly 2:1 seasonal spread. A secondary revenue bump in August ($1,972) and November ($1,872) suggests demand tied to university and fall-season activity, giving hosts multiple windows to maximize income throughout the year.

Active Airbnb listings by property size in Carrollton

Supply is nearly evenly split across one-bedroom (10), two-bedroom (9), and three-bedroom (10) listings, meaning no single property size dominates the market. This balanced distribution suggests there's no obvious oversaturated segment, though investors may find opportunity in two-bedroom units where supply is slightly thinner.

Average daily rate (ADR) by property size in Carrollton

ADR roughly doubles from one-bedroom listings at $101 to three-bedrooms at $211, with two-bedrooms in between at $134. The jump from two to three bedrooms is particularly steep — an additional $77 per night — suggesting that larger properties capture a meaningful pricing premium in this market.

Average RevPAN by property size in Carrollton

RevPAN increases modestly with size, from $34 for one-bedroom units to $44 for three-bedrooms, though the gap narrows significantly compared to raw ADR differences. This compression indicates that while three-bedroom properties charge more per night, their lower occupancy (21%) limits the per-available-night revenue advantage over smaller units.

Average occupancy rates by property size in Carrollton

One-bedroom listings lead occupancy at 34%, followed by two-bedrooms at 31%, while three-bedroom properties trail at just 21%. Investors prioritizing cash-flow consistency may lean toward smaller units, whereas those targeting higher per-booking revenue will need to accept more vacant nights with larger properties.

Average monthly revenue by property size in Carrollton

Three-bedroom properties generate the highest average monthly revenue at $2,211, nearly three times the $771 earned by one-bedroom listings. Two-bedroom units sit at $1,748 per month, offering a middle-ground option that balances solid revenue with more manageable acquisition and maintenance costs.

Average annual revenue by property size in Carrollton

Annual revenue climbs steeply with size — one-bedrooms average $9,262, two-bedrooms reach $20,976, and three-bedrooms lead at $26,542. For investors focused on maximizing gross income, three-bedroom properties clearly outperform, though the higher operating costs and lower occupancy rates should be weighed against the top-line figure.

Most common amenities for Airbnb listings in Carrollton

Parking and a kitchen are universal in Carrollton (100% of listings), while self check-in (82%), washer (79%), and dryer (76%) form the expected baseline. Differentiating amenities like lake access (18%), pet-friendliness (30%), and BBQ grills (46%) are less common and could help a property stand out in this compact market.

Understanding Carrollton's ROI Score: 52/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Carrollton's ROI score of 52 out of 100 places it in the 'Competitive Opportunity' band, signaling that while investor demand and market activity are real, returns aren't automatic. The score reflects average revenue-to-price ratios and market growth, but below-average occupancy stability means cash flow can be inconsistent without proactive management. Investors should pair this data with thorough local regulatory research and conservative underwriting to identify the deals that pencil out.

Short-Term Rental Regulations in Carrollton

Understanding local STR regulations is essential before investing in Carrollton. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Carrollton, GA may need to obtain a business license or STR permit from the City of Carrollton before listing a property. Investors should verify current registration requirements directly with the city's planning or business licensing department and check Carroll County regulations as well.

Key Restrictions

Common restrictions in similar Georgia markets include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. HOA covenants may also restrict or prohibit short-term rentals in certain subdivisions, so reviewing community bylaws before purchasing is essential.

Tax Obligations

Georgia requires short-term rental operators to collect and remit state sales tax and any applicable local hotel/motel taxes. Platforms like Airbnb often handle state-level tax collection automatically, but investors should confirm whether Carroll County or the City of Carrollton imposes additional occupancy taxes that require separate filing.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Carrollton can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Carrollton's STR market is likely to see continued supply growth as investor interest remains strong — the 114% year-over-year listing increase signals that operators see opportunity here. Occupancy may stay in the 28–33% range unless demand catches up with new supply, though ADR could edge up 1–3% as hosts refine pricing around seasonal peaks in April through May. Investors should plan for a pronounced low season in February and September, where monthly revenue dips below $1,200–$1,500, and budget accordingly."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Carrollton, GA

What is the average Airbnb occupancy rate in Carrollton?

The average occupancy rate for Airbnb listings in Carrollton is currently 30%, which sits just below the Georgia state average of 32%. Occupancy varies by property size — one-bedroom units lead at 34%, while three-bedroom properties see around 21%. Investors should factor in this relatively modest occupancy when projecting cash flow.

How much do Airbnb hosts make in Carrollton?

Based on trailing 12-month data, the average Airbnb host in Carrollton earns approximately $1,713 per month or $20,562 per year. Earnings scale significantly with property size: one-bedroom listings average $9,262 annually, two-bedrooms bring in around $20,976, and three-bedroom properties top the market at $26,542 per year. Individual results depend on property quality, pricing strategy, and guest experience.

Is Carrollton a good market for Airbnb investment?

Carrollton carries an ROI score of 52 out of 100, which Rabbu classifies as a 'Competitive Opportunity.' The market offers affordable entry points with average home values around $443,863 and meaningful revenue potential, but below-average occupancy stability and rapid supply growth (114% year-over-year) mean investors need to be strategic about property selection and management to achieve strong returns.

What is the average daily rate (ADR) for Airbnb in Carrollton?

The average daily rate in Carrollton is $181, which is below the Georgia state average of $299. ADR scales with property size — one-bedrooms average $101, two-bedrooms $134, and three-bedrooms command $211 per night. The lower ADR compared to state averages reflects Carrollton's positioning as a more affordable, smaller market.

Are short-term rentals legal in Carrollton?

Short-term rentals operate in Carrollton, GA, as evidenced by 33 active Airbnb listings in the market. However, local regulations can change, and investors should verify current permit, licensing, and zoning requirements directly with the City of Carrollton and Carroll County before purchasing a property for STR use.

When is peak season for Airbnb in Carrollton?

Peak season in Carrollton runs from April through May, when average monthly revenue reaches $2,054 and $2,271 respectively. A secondary bump occurs in August ($1,972) and November ($1,872), likely tied to university events and fall activities. The slowest month is February at $1,155, making it important for hosts to plan pricing and marketing around these seasonal patterns.

How many Airbnbs are there in Carrollton?

As of April 2026, there are 33 active Airbnb listings in Carrollton. Supply is distributed fairly evenly across property sizes, with 10 one-bedroom listings, 9 two-bedroom listings, and 10 three-bedroom listings. The market has grown rapidly, with a 114% year-over-year increase in active listings.

How is Airbnb revenue calculated in Carrollton?

The annual and monthly revenue figures for Carrollton are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Carrollton market
• Occupancy rates and average daily rate trends by property size
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity prevalence across active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be verified independently before investing.