Cassopolis, MI Airbnb Market Data, Statistics, and Occupancy Rates

Cassopolis Short-Term Rental Market Overview

Cassopolis, MI is a small lakeside market in southwest Michigan that punches above its weight during summer months, with July and August revenues exceeding $11,000 per listing. With only 17 active Airbnb listings and an average daily rate of $379—above the $350 Michigan state average—this micro-market offers limited competition and premium pricing for well-positioned properties. The ROI score of 65 out of 100 reflects attractive revenue potential tempered by pronounced seasonality and below-average occupancy.

Key Market Statistics

According to Rabbu market data, the Cassopolis short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Cassopolis

Cassopolis appeals to investors seeking a low-competition lakefront market with premium nightly rates and explosive summer revenue potential.

Expert Market Assessment

"Cassopolis presents a moderately attractive opportunity for investors who are comfortable with a highly seasonal revenue profile. The market's strength lies in its concentrated summer peak—July and August alone can account for roughly 45% of total annual revenue—while the off-season from November through March sees monthly earnings drop below $2,000. With an average annual revenue of $50,458 against average home values of $601,867, the revenue-to-price ratio lands at an average level, meaning returns hinge on operational efficiency and smart pricing during peak weeks. For investors who can tolerate the cash-flow rhythm of a lake-driven market, Cassopolis offers real upside with limited competition."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Cassopolis

Average revenue by month in Cassopolis

Cassopolis displays extreme seasonality, with July ($11,455) and August ($11,273) generating roughly 20 times the revenue of February ($574), the weakest month. The warm-season window from May through October accounts for the vast majority of annual income, making summer pricing strategy critical for investors.

Active Airbnb listings by property size in Cassopolis

Property size breakdown data is not currently available for Cassopolis. With only 17 total active listings, the market is too small for granular segmentation, though this limited supply itself represents an opportunity for well-positioned new entrants.

Average daily rate (ADR) by property size in Cassopolis

ADR data by property size is not available for this market at this time. The overall market ADR of $379 exceeds the state average, suggesting that regardless of size, properties in Cassopolis command premium nightly pricing tied to their lakefront appeal.

Average RevPAN by property size in Cassopolis

RevPAN by property size data is not currently reported for Cassopolis. The market-wide RevPAN of $59 reflects the impact of low off-season occupancy on an otherwise strong daily rate, highlighting the importance of maximizing bookings during peak months.

Average occupancy rates by property size in Cassopolis

Occupancy rate breakdowns by bedroom count are not available for this market. The overall 16% occupancy rate—well below Michigan's 42% average—underscores the seasonal nature of demand, with most booked nights concentrated in the summer months.

Average monthly revenue by property size in Cassopolis

Monthly revenue by property size is not currently segmented for Cassopolis due to the small listing pool. The market-wide monthly average of $4,204 blends strong summer earnings with minimal winter income, so investors should evaluate cash-flow needs on a seasonal basis.

Average annual revenue by property size in Cassopolis

Annual revenue data by property size is unavailable for this market. The overall average of $50,458 per year provides a useful baseline, though lakefront or waterfront properties with premium amenities likely outperform this figure significantly.

Most common amenities for Airbnb listings in Cassopolis

Parking and a full kitchen are universal (100%) across Cassopolis listings, while outdoor amenities like backyards, BBQ grills, patios, and outdoor furniture appear in 77–82% of properties—reflecting strong guest expectations for lake-vacation-style experiences. Lake access (65%) and waterfront positioning (35%) are notable differentiators, and properties offering these features are likely to command the highest rates and bookings.

Understanding Cassopolis's ROI Score: 65/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Cassopolis earns an ROI score of 65 out of 100, placing it in the 'Attractive Opportunity' band. The score reflects an average revenue-to-price ratio and solid supply/demand balance, boosted by an above-average market growth trend, though below-average occupancy stability weighs on the overall rating due to the market's sharp seasonal swings. Investors should pair this data with thorough local regulatory research and a realistic off-season cash-flow plan to make the most of Cassopolis's high-upside summer revenue window.

Short-Term Rental Regulations in Cassopolis

Understanding local STR regulations is essential before investing in Cassopolis. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Cassopolis, Michigan may need to obtain a local permit or register their property with the village or Cass County before hosting guests. Investors should verify current requirements directly with Cassopolis municipal offices and the State of Michigan, as rules can change.

Key Restrictions

Common restrictions in Michigan STR markets can include occupancy limits tied to bedroom count, minimum-night stay requirements, noise ordinances, parking mandates, and caps on the number of permits issued in a given area. HOA or lake association rules may impose additional constraints on rentals, particularly in waterfront communities like Cassopolis.

Tax Obligations

Michigan requires the collection of a 6% state use tax on short-term accommodations, and Cass County or local jurisdictions may levy additional occupancy or tourism taxes. Major booking platforms typically collect and remit state-level taxes on behalf of hosts, but operators should confirm all local obligations are covered.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Cassopolis can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Cassopolis is likely to see continued strong summer demand driven by lake tourism, with peak-season ADRs potentially holding steady or rising 2–4% as supply remains tight at just 17 listings. However, the market's sharp seasonal swing—with winter months generating only a fraction of summer income—means annual occupancy will probably stay in the 15–20% range unless operators develop off-season pricing strategies. The above-average market growth trend is an encouraging signal, suggesting rising traveler interest in the area. Investors should plan cash reserves to bridge the November-through-April slowdown while capitalizing on the lucrative June–September window."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Cassopolis, MI

What is the average Airbnb occupancy rate in Cassopolis?

The average occupancy rate for Airbnb listings in Cassopolis is currently 16%, which is notably below the Michigan state average of 42%. This reflects the market's strong seasonal nature—lakefront properties fill up during the warm summer months but see very limited bookings through fall and winter. Investors should factor this seasonal rhythm into their financial planning and consider dynamic pricing to capture maximum revenue during peak periods.

How much do Airbnb hosts make in Cassopolis?

Airbnb hosts in Cassopolis earn an average of $4,204 per month and approximately $50,458 per year based on trailing 12-month booking data. However, this annual figure masks significant monthly variation: hosts can earn over $11,000 in July and August, while winter months may yield under $1,000. Peak-season performance is the primary driver of annual income in this market.

Is Cassopolis a good market for Airbnb investment?

Cassopolis earns an ROI score of 65 out of 100, categorized as an 'Attractive Opportunity.' The market benefits from premium nightly rates ($379 ADR), low competition (only 17 active listings), and above-average growth trends. The main consideration is pronounced seasonality—most revenue is concentrated in June through September. Investors who can manage cash flow through slower months and optimize pricing during summer stand to benefit from this small but high-demand lakefront market.

What is the average daily rate (ADR) for Airbnb in Cassopolis?

The average daily rate for Airbnb listings in Cassopolis is $379, which sits above the Michigan state average of $350. This premium pricing reflects the desirability of lake access and waterfront properties in the area, as guests are willing to pay more for vacation-style accommodations during warm-weather months.

Are short-term rentals legal in Cassopolis?

Short-term rentals can be operated in Cassopolis, MI, though operators should check with local municipal authorities and Cass County for any permit, registration, or zoning requirements. Michigan state law generally permits short-term rentals, but local ordinances and HOA or lake association rules may impose additional conditions. It's always advisable to verify current regulations before purchasing a property for STR use.

When is peak season for Airbnb in Cassopolis?

Peak season in Cassopolis runs from June through August, with July being the top-performing month at an average revenue of $11,455 per listing. August follows closely at $11,273. Revenue begins climbing in May ($3,716) and tapers through September ($4,300) and October ($3,601). The off-season runs roughly from November through April, with the lowest months being February ($574) and January ($940).

How many Airbnbs are there in Cassopolis?

There are currently 17 active Airbnb listings in Cassopolis as of April 2026. This small inventory creates a low-competition environment, which can be advantageous for new entrants who offer well-appointed lakefront properties. However, year-over-year listing growth has been strong, so investors should monitor supply trends as the market matures.

How is Airbnb revenue calculated in Cassopolis?

The annual and monthly revenue figures for Cassopolis are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, location within the market, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Cassopolis market
• Historical occupancy and average daily rate trends based on trailing 12-month booking data
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue estimates
• Amenity prevalence data across active listings to benchmark guest expectations
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.