Cassville, MO Airbnb Market Data, Statistics, and Occupancy Rates

Cassville Short-Term Rental Market Overview

Cassville, MO is a micro-market with just 5 active Airbnb listings, offering an early-mover advantage for investors willing to enter a small but underserved area in southwestern Missouri. The average daily rate of $121 sits well below the $240 state average, yet occupancy runs at 35% — notably above Missouri's 28% average — suggesting that demand exists but supply has been thin. Average annual revenue comes in at roughly $25,906, with pronounced summer peaks that point to seasonal, outdoor-recreation-driven travel.

Key Market Statistics

According to Rabbu market data, the Cassville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026.

Why Investors Consider Cassville

Investors look at Cassville for its low competition, affordable entry points, and outdoor-recreation demand that drives above-state-average occupancy despite modest nightly rates.

Expert Market Assessment

"Cassville presents a niche, seasonal opportunity rather than a year-round cash-flow engine. Revenue swings dramatically from a February low of $246 to a July high of $5,834, meaning investors need to budget for significant off-season softness while banking on robust summer returns. The market's tiny inventory and above-average occupancy suggest genuine demand from outdoor recreation visitors, but the small sample size makes performance less predictable than in larger metro markets. For investors with low carrying costs and a tolerance for seasonal volatility, Cassville offers an intriguing low-competition entry point into Missouri's STR landscape."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Cassville

Average revenue by month in Cassville

Cassville exhibits extreme seasonality: July leads with $5,834 in average revenue, roughly 24 times the February low of $246. Summer months (June–August) are the clear revenue drivers, while a secondary bump in October ($2,399) and November ($2,010) hints at fall foliage or hunting-season demand.

Active Airbnb listings by property size in Cassville

Property-size breakdown data is not available for this market due to the very small number of active listings. With only 5 total Airbnbs, individual property details are insufficient for a meaningful size-based distribution analysis.

Average daily rate (ADR) by property size in Cassville

ADR data by property size is not available for Cassville's current listing inventory. The overall market ADR of $121 provides the best benchmark for investors evaluating potential nightly pricing in this micro-market.

Average RevPAN by property size in Cassville

RevPAN data by bedroom count is not currently available for Cassville. The market-wide RevPAN of $42 serves as the primary reference point, reflecting the combined effect of a $121 ADR and 35% occupancy.

Average occupancy rates by property size in Cassville

Occupancy data by property size is unavailable given the limited sample of 5 listings. The market-wide 35% occupancy rate — above Missouri's 28% average — is the most reliable figure for investment planning at this time.

Average monthly revenue by property size in Cassville

Monthly revenue by bedroom count is not reported for this market due to its small listing count. Investors can reference the overall $2,158 monthly average as a baseline, keeping in mind the dramatic seasonal swings shown in the monthly revenue trend.

Average annual revenue by property size in Cassville

Annual revenue data by property size is not available for Cassville. The market-level average of $25,906 per year provides the best estimate, though individual performance will depend heavily on property type, location, and summer-season execution.

Most common amenities for Airbnb listings in Cassville

BBQ grills and parking are universal across all Cassville listings (100%), while kitchens, outdoor furniture, and self check-in appear in 80% of properties — signaling that guests expect a self-sufficient, outdoor-oriented stay. Only 20% of listings offer lake access or pet-friendliness, suggesting these could be differentiating amenities for new entrants looking to stand out.

Short-Term Rental Regulations in Cassville

Understanding local STR regulations is essential before investing in Cassville. Here's the current regulatory landscape:

Permit Requirements

Cassville, Missouri may require short-term rental operators to obtain a business license or STR permit before listing a property. Investors should verify current requirements directly with the City of Cassville and Barry County offices, as rules in smaller Missouri municipalities can change with little notice.

Key Restrictions

Common STR restrictions in Missouri communities include occupancy limits, noise and nuisance ordinances, parking requirements, and potential HOA covenants that may prohibit or limit short-term rentals. Some jurisdictions also impose minimum-stay requirements or cap the number of permitted STR units in a given area, so confirming local zoning rules is essential before purchasing.

Tax Obligations

Short-term rental hosts in Missouri are generally subject to state sales tax and local transient occupancy taxes. Platforms like Airbnb often collect and remit some of these taxes on behalf of hosts, but operators should confirm with Missouri's Department of Revenue which obligations remain their responsibility.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Cassville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Cassville's limited supply and above-average occupancy suggest there's room for a modest uptick in both listings and nightly rates, particularly during the June–August peak window. Monthly revenue data shows a dramatic swing from under $250 in February to nearly $5,834 in July, so investors should plan for lean winter months while capitalizing on summer demand. ADR increases of 3–5% during peak season are plausible if new listings maintain quality and amenity parity. That said, the extremely small sample of active listings means performance estimates carry wider-than-usual uncertainty."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Cassville, MO

What is the average Airbnb occupancy rate in Cassville?

The average Airbnb occupancy rate in Cassville is currently 35%, which is notably above the Missouri state average of 28%. This above-average occupancy rate in a market with only 5 active listings suggests solid demand relative to available supply, particularly during the warmer months when outdoor recreation drives visitor traffic.

How much do Airbnb hosts make in Cassville?

Airbnb hosts in Cassville earn an average of approximately $2,158 per month, or about $25,906 annually, based on the trailing 12 months of booking data. Earnings vary significantly by season — July is the strongest month at roughly $5,834 in average revenue, while February is the slowest at around $246. Individual results depend on property quality, pricing strategy, and operational management.

Is Cassville a good market for Airbnb investment?

Cassville can be an appealing option for investors seeking low-competition markets with affordable acquisition costs. With only 5 active Airbnb listings and occupancy running above the state average, there's room for well-managed properties to capture demand. However, the market is highly seasonal and annual revenue is modest at around $25,906, so investors should have realistic expectations and low carrying costs to weather the off-season months.

What is the average daily rate (ADR) for Airbnb in Cassville?

The average daily rate for Airbnb listings in Cassville is $121, which is significantly below the Missouri state average of $240. This lower ADR reflects the rural, recreation-focused nature of the market and keeps it accessible to budget-minded travelers. Despite the lower rate, above-average occupancy helps generate reasonable revenue per available night of $42.

Are short-term rentals legal in Cassville?

Short-term rentals are generally permitted in Cassville, MO, though operators may need to comply with local business licensing, zoning ordinances, and applicable tax requirements. Regulations in smaller Missouri municipalities can vary and change, so prospective hosts should verify current rules with the City of Cassville and Barry County before listing a property.

When is peak season for Airbnb in Cassville?

Peak season for Airbnb in Cassville runs from June through August, with July being the standout month at an average revenue of $5,834 per listing. June ($3,978) and August ($3,261) are also strong performers. The off-season spans roughly from December through February, when monthly revenues can drop to as low as $246. Spring and fall months like March, May, October, and November see moderate activity.

How many Airbnbs are there in Cassville?

As of April 2026, there are 5 active Airbnb listings in Cassville. This extremely low inventory means the market is far from saturated, presenting an opportunity for new entrants to capture a meaningful share of local demand — particularly during the high-traffic summer months.

How is Airbnb revenue calculated in Cassville?

The annual and monthly revenue figures for Cassville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months since each month uses its own historical data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Cassville market
• Occupancy rate and average daily rate trends based on current and historical data
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue
• Amenity prevalence data across active listings to benchmark guest expectations
• Data sourced from Rabbu proprietary analytics, combined for consistency and accuracy

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. This market has only 5 active listings; small sample sizes can lead to greater variability in reported averages. Local regulations and tax obligations may change; investors should verify current rules with municipal and state authorities before purchasing.