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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Celina appears higher risk based on current data and may require deeper, property-specific diligence to find compelling opportunities.
Celina, TX is an emerging suburban market north of Dallas with just 29 active Airbnb listings and an average annual revenue of $25,612 per property. While the market has seen impressive 92% year-over-year listing growth — signaling rising investor interest — the ROI score of 34 out of 100 suggests that below-average revenue-to-price ratios and occupancy stability make this a higher-risk play that rewards careful, property-specific underwriting rather than broad market bets.
According to Rabbu market data, the Celina short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 29 |
| Average Daily Rate (ADR) | vs. $276 state avg. | $264 |
| Average Occupancy Rate | vs. 33% state avg. | 35% |
| RevPAN | ADR * Occupancy Rate | $91 |
| Average Monthly Revenue | Historical 12-month average | $2,134 |
| Average Annual Revenue | Historical 12-month average | $25,612 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Investors look at Celina for its fast-growing suburban profile and proximity to one of the nation's strongest job markets, though high home prices and thin occupancy demand careful deal-level analysis.
Key investment factors
"With a score of 34 out of 100, Celina currently presents limited investment potential at the broad market level. The below-average revenue-to-price ratio — driven by home values averaging $780,678 against annual revenue of roughly $25,600 — is the primary headwind, yielding a gross revenue return of just 3.3%. Seasonality adds another consideration: revenue peaks in the summer months (July tops out at $2,589) but falls to around $1,596 in February, creating meaningful cash-flow swings. That said, strong listing growth and favorable supply/demand signals hint at a market in transition, where early movers with the right property and pricing strategy could outperform the averages."
— Rabbu Market Analysis Team
Celina's revenue cycle peaks in July at $2,589 and bottoms out in February at $1,596, a spread of nearly $1,000 that reflects moderate summer-driven seasonality. The May–August stretch consistently outperforms the rest of the year, while winter months require tighter cost management to maintain positive cash flow.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,676 |
| February |
|
$1,596 |
| March |
|
$2,208 |
| April |
|
$1,986 |
| May |
|
$2,347 |
| June |
|
$2,508 |
| July |
|
$2,589 |
| August |
|
$2,251 |
| September |
|
$2,066 |
| October |
|
$2,248 |
| November |
|
$1,970 |
| December |
|
$2,162 |
Three-bedroom properties dominate the market with 10 of the 29 active listings, while 2-bedroom and 4-bedroom units each account for 6. The relatively even distribution across sizes — and the absence of 1-bedroom or 5+ bedroom listings — suggests that Celina's STR demand skews toward family-sized accommodations.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
6 |
| 3 bedrooms |
|
10 |
| 4 bedrooms |
|
6 |
ADR scales sharply with size in Celina: 4-bedroom listings command $348 per night — more than double the $159 rate for 2-bedroom properties. The jump from 3-bedroom ($211) to 4-bedroom represents a $137 premium, suggesting strong willingness to pay for larger spaces in this suburban market.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$159 |
| 3 bedrooms |
|
$211 |
| 4 bedrooms |
|
$348 |
RevPAN increases steadily from $70 for 2-bedroom units to $88 for 4-bedroom properties, though the gap is narrower than the ADR differences because larger homes carry lower occupancy. Four-bedroom listings still deliver the best revenue per available night, making them the most efficient earners on a nightly basis despite filling fewer nights.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$70 |
| 3 bedrooms |
|
$77 |
| 4 bedrooms |
|
$88 |
Smaller properties stay busier in Celina, with 2-bedroom listings reaching 44% occupancy compared to just 26% for 4-bedroom units. This inverse relationship between size and occupancy means 2-bedroom investors enjoy more consistent bookings, while 4-bedroom hosts depend on fewer, higher-value stays to drive revenue.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
44% |
| 3 bedrooms |
|
37% |
| 4 bedrooms |
|
26% |
Four-bedroom properties lead in monthly revenue at $2,787, followed by 3-bedrooms at $2,322 and 2-bedrooms at $1,462. The nearly $1,300 monthly gap between 2-bedroom and 4-bedroom listings underscores how significantly higher nightly rates can offset lower occupancy in this market.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$1,462 |
| 3 bedrooms |
|
$2,322 |
| 4 bedrooms |
|
$2,787 |
Annual revenue ranges from $17,544 for 2-bedroom units to $33,449 for 4-bedroom properties, with 3-bedrooms falling in between at $27,869. Given Celina's high average home values, investors targeting better revenue-to-price ratios should model acquisition costs carefully against these revenue tiers to find the configuration that pencils best.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$17,544 |
| 3 bedrooms |
|
$27,869 |
| 4 bedrooms |
|
$33,449 |
Every active listing in Celina offers a kitchen, and over 90% include parking, a washer, and a dryer — reflecting the suburban, family-oriented nature of the guest base. Workspaces (86%) and backyards (76%) are also widespread, while differentiators like hot tubs (10%) and pools (7%) remain rare and could provide a competitive edge for listings that include them.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
100% |
| Parking |
|
93% |
| Washer |
|
93% |
| Dryer |
|
90% |
| Workspace |
|
86% |
| Backyard |
|
76% |
| Self Check-in |
|
69% |
| Pets |
|
66% |
| Outdoor Furniture |
|
45% |
| Patio or Balcony |
|
45% |
| BBQ Grill |
|
38% |
| EV Charger |
|
14% |
| Hot Tub |
|
10% |
| Pool |
|
7% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Celina Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Above average | 15% |
Celina's ROI Score of 34 out of 100 falls in the "Limited" band, driven primarily by a below-average revenue-to-price ratio and below-average occupancy stability — the two most heavily weighted factors in the score. On the positive side, above-average marks for market growth trend and supply/demand balance indicate the fundamentals are shifting favorably, even if current returns don't yet justify a broad investment thesis. Investors interested in this market should pair these data points with thorough local regulatory research and property-level financial modeling before committing capital.
Understanding local STR regulations is essential before investing in Celina. Here's the current regulatory landscape:
Short-term rental operators in Celina, TX may be required to obtain permits or register their property with local authorities. Investors should verify current STR licensing requirements directly with the City of Celina and Collin County before listing a property.
Common restrictions in Texas suburban markets can include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. HOA covenants are especially relevant in newer master-planned communities like those prevalent in Celina, so investors should review any deed restrictions or community guidelines that could limit or prohibit short-term rentals.
STR hosts in Texas are generally subject to state hotel occupancy tax as well as any applicable local lodging taxes. Major booking platforms often collect and remit these taxes on the host's behalf, but operators should confirm compliance with the Texas Comptroller's office and local tax authorities.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Celina can provide current regulatory guidance.
Financing an Airbnb investment in Celina requires lenders who understand STR income. Rabbu partner lenders offer:
"Celina's rapid listing growth and above-average supply/demand dynamics suggest continued demand tailwinds over the next 12–18 months, likely driven by the area's ongoing residential development and proximity to the Dallas–Fort Worth metroplex. However, with occupancy currently sitting at 35% and average home values near $781K, investors should expect modest revenue improvements — perhaps a 2–4% ADR uptick if demand keeps pace with new supply — rather than dramatic gains. Seasonal patterns point to summer months carrying the heaviest load, so cash-flow planning should account for softer winters where monthly revenue can dip below $1,600."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.
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