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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Central Lake offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Central Lake, MI is a small lakeside market in northern Michigan that earns an ROI score of 66 out of 100, placing it in the "Attractive Opportunity" tier for short-term rental investors. With only 29 active Airbnb listings and a sharp summer revenue spike — July averages reach $11,326 per listing — the market rewards investors who can capture peak-season demand. Average annual revenue sits at $48,545 against average home values of $735,377, and the 71% year-over-year listing growth signals rising investor interest in this vacation-driven pocket.
According to Rabbu market data, the Central Lake short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 29 |
| Average Daily Rate (ADR) | vs. $350 state avg. | $339 |
| Average Occupancy Rate | vs. 42% state avg. | 19% |
| RevPAN | ADR * Occupancy Rate | $65 |
| Average Monthly Revenue | Historical 12-month average | $4,045 |
| Average Annual Revenue | Historical 12-month average | $48,545 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Central Lake appeals to investors seeking a seasonal lakefront market with high summer ADRs, limited supply, and above-average growth trajectory relative to other Michigan STR markets.
Key investment factors
"Central Lake presents a moderately attractive investment opportunity defined by extreme seasonality. July and August alone account for nearly 45% of total annual revenue, while the shoulder and winter months dip as low as $1,218 in April. The market's average occupancy of 19% sits well below Michigan's 42% state average, reflecting the vacation-driven nature of demand rather than year-round viability. For investors comfortable with a seasonal income profile — particularly those targeting larger 3- or 4-bedroom properties — the revenue potential during peak months can still justify the investment when paired with realistic off-season expectations."
— Rabbu Market Analysis Team
Revenue in Central Lake is sharply seasonal, peaking at $11,326 in July and $10,603 in August before falling to a low of $1,218 in April — a nearly 9:1 spread between the best and worst months. Investors should expect roughly 60% of annual revenue to come from the June–August window, making summer pricing and availability optimization critical.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$2,279 |
| February |
|
$2,766 |
| March |
|
$1,592 |
| April |
|
$1,218 |
| May |
|
$2,576 |
| June |
|
$4,976 |
| July |
|
$11,326 |
| August |
|
$10,603 |
| September |
|
$4,437 |
| October |
|
$2,976 |
| November |
|
$1,537 |
| December |
|
$2,254 |
Supply is relatively balanced across bedroom counts, with one-bedrooms leading at 8 listings, followed by 7 three-bedrooms, 6 two-bedrooms, and 5 four-bedrooms. The limited number of four-bedroom properties — combined with their outsized revenue — may signal an undersupplied niche with room for additional inventory.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
8 |
| 2 bedrooms |
|
6 |
| 3 bedrooms |
|
7 |
| 4 bedrooms |
|
5 |
ADR scales steeply with size in Central Lake: one-bedroom listings average $98 per night, two-bedrooms reach $209, three-bedrooms hit $284, and four-bedroom properties command $577. The jump from three to four bedrooms nearly doubles the nightly rate, suggesting strong group and family demand willing to pay a significant premium for larger accommodations.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$98 |
| 2 bedrooms |
|
$209 |
| 3 bedrooms |
|
$284 |
| 4 bedrooms |
|
$577 |
Four-bedroom properties dominate RevPAN at $146 per available night, nearly four times the $37 earned by three-bedroom units and over ten times the $14 for one-bedrooms. This stark differential makes larger properties the clear revenue leaders even after accounting for their higher occupancy rates.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$14 |
| 2 bedrooms |
|
$23 |
| 3 bedrooms |
|
$37 |
| 4 bedrooms |
|
$146 |
Occupancy rates are modest across all sizes but highest for four-bedroom properties at 25%, followed by one-bedrooms at 15%, three-bedrooms at 13%, and two-bedrooms trailing at 11%. The relatively higher occupancy for four-bedrooms combined with their premium ADR explains their dominant revenue position in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
15% |
| 2 bedrooms |
|
11% |
| 3 bedrooms |
|
13% |
| 4 bedrooms |
|
25% |
Monthly revenue rises dramatically with property size: one-bedrooms average just $689/month, two-bedrooms earn $2,249, three-bedrooms bring in $4,374, and four-bedroom properties lead at $8,645. For investors targeting meaningful monthly cash flow, three- and four-bedroom configurations are where the numbers start to work in Central Lake.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$689 |
| 2 bedrooms |
|
$2,249 |
| 3 bedrooms |
|
$4,374 |
| 4 bedrooms |
|
$8,645 |
Four-bedroom properties generate $103,744 in average annual revenue — nearly double the $52,494 earned by three-bedroom units and roughly 12 times the $8,272 from one-bedrooms. The revenue-to-size curve is steep enough that larger properties likely offer the strongest return potential, provided acquisition costs scale favorably.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$8,272 |
| 2 bedrooms |
|
$26,993 |
| 3 bedrooms |
|
$52,494 |
| 4 bedrooms |
|
$103,744 |
Parking (100%), self check-in (93%), and a backyard (86%) top the amenity list, reflecting guest expectations for private, self-service lakeside retreats. Notably, only 38% of listings offer lake access and 31% waterfront positioning — properties with these differentiators likely hold a competitive pricing advantage in a market where outdoor and water-based experiences drive bookings.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Self Check-in |
|
93% |
| Backyard |
|
86% |
| Kitchen |
|
83% |
| Washer |
|
79% |
| Dryer |
|
79% |
| BBQ Grill |
|
69% |
| Patio or Balcony |
|
69% |
| Outdoor Furniture |
|
59% |
| Workspace |
|
41% |
| Pets |
|
41% |
| Lake Access |
|
38% |
| Waterfront |
|
31% |
| Beach Access |
|
17% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Central Lake Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Average | 15% |
Central Lake's ROI score of 66 out of 100 places it in the "Attractive Opportunity" band, driven by average revenue-to-price and occupancy stability metrics balanced by an above-average market growth trend. The supply/demand balance registers as average, which makes sense given the 71% jump in listings — growing supply could put pressure on per-listing performance if demand plateaus. Investors should pair these data points with on-the-ground regulatory research and a conservative seasonal cash-flow model before committing capital.
Understanding local STR regulations is essential before investing in Central Lake. Here's the current regulatory landscape:
Short-term rental operators in Central Lake, Michigan may be required to obtain permits or register their property with the village or Antrim County. Investors should verify current requirements directly with local government offices before listing a property.
Common restrictions that may apply include occupancy limits tied to bedroom count, minimum-stay requirements, noise ordinances, parking provisions, and potential HOA covenants that restrict or prohibit short-term rentals. Zoning rules in lakefront areas can vary, so confirming your specific parcel's eligibility is essential.
Michigan requires short-term rental operators to collect and remit the state's 6% use tax, and some local jurisdictions may impose additional lodging or tourism taxes. Major platforms like Airbnb often handle tax collection automatically, but hosts should confirm compliance with both state and local obligations.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Central Lake can provide current regulatory guidance.
Financing an Airbnb investment in Central Lake requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Central Lake's summer-dominant seasonality is likely to persist, with July and August continuing to anchor the bulk of annual income. The above-average market growth trend identified in the ROI analysis suggests listing counts could keep climbing, which may moderate per-listing occupancy if demand doesn't keep pace. Investors should plan for ADRs in the $330–$350 range and anticipate that occupancy outside the June–September window will remain soft, likely hovering in the low-to-mid teens percentage-wise. Building a conservative cash-flow model around 6–7 strong earning months is the prudent approach for this market."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture the most recent market shifts. Local regulations, HOA rules, and tax requirements can change; investors should verify all compliance obligations before purchasing.
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