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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Central Point presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Central Point, OR is a small but growing short-term rental market in southern Oregon's Rogue Valley, with just 38 active Airbnb listings and an average annual revenue of $25,936 per property. The market's ADR of $169 sits well below the Oregon state average of $383, which keeps acquisition costs more accessible but also signals more modest per-night earnings. A 164% year-over-year increase in active listings shows rapidly rising investor interest, making deal selection and differentiation especially important for newcomers.
According to Rabbu market data, the Central Point short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 38 |
| Average Daily Rate (ADR) | vs. $383 state avg. | $169 |
| Average Occupancy Rate | vs. 33% state avg. | 26% |
| RevPAN | ADR * Occupancy Rate | $44 |
| Average Monthly Revenue | Historical 12-month average | $2,161 |
| Average Annual Revenue | Historical 12-month average | $25,936 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Investors are drawn to Central Point for its relatively low property costs compared to Oregon's pricier coastal and metro markets, though success hinges on strategic property selection amid rising competition.
Key investment factors
"Central Point presents a competitive opportunity where selective deal sourcing matters more than broad market momentum. The pronounced seasonality — July revenue of $3,542 is more than triple the January figure of $1,053 — means investors need to plan cash flow around several lean winter months. Two-bedroom properties emerge as the clear performance leaders with $35,036 in average annual revenue and the highest occupancy at 29%, while the overall market occupancy of 26% trails the state average of 33%. For investors who can acquire at the right price and optimize for the summer peak, there's real upside here, but this isn't a set-it-and-forget-it market."
— Rabbu Market Analysis Team
Central Point exhibits strong seasonality, with July's $3,542 average revenue outperforming January's $1,053 by more than 3x. The lucrative window runs from June through October, while the November–February stretch represents a prolonged soft season that investors should budget for carefully.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,053 |
| February |
|
$1,038 |
| March |
|
$1,596 |
| April |
|
$1,614 |
| May |
|
$2,145 |
| June |
|
$3,117 |
| July |
|
$3,542 |
| August |
|
$3,119 |
| September |
|
$2,724 |
| October |
|
$2,491 |
| November |
|
$1,946 |
| December |
|
$1,545 |
One-bedroom units dominate supply with 15 of the 38 active listings (39%), followed by 10 two-bedrooms and just 7 three-bedrooms. The limited three-bedroom inventory could represent an opportunity for investors willing to target families or groups, though occupancy data suggests demand for larger units is currently softer.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
15 |
| 2 bedrooms |
|
10 |
| 3 bedrooms |
|
7 |
ADR jumps meaningfully from one-bedrooms at $109 to two-bedrooms at $184, but the premium nearly flattens between two- and three-bedroom properties ($184 vs. $185). This suggests that stepping up from a one- to a two-bedroom unit captures the bulk of the rate premium, making the two-bedroom configuration the pricing sweet spot.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$109 |
| 2 bedrooms |
|
$184 |
| 3 bedrooms |
|
$185 |
Two-bedroom properties deliver the strongest RevPAN at $54, more than double the $24 earned by one-bedrooms and well ahead of three-bedrooms at $37. This gap underscores that two-bedrooms combine the best balance of nightly rate and occupancy in Central Point.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$24 |
| 2 bedrooms |
|
$54 |
| 3 bedrooms |
|
$37 |
Two-bedroom listings lead occupancy at 29%, while one-bedrooms average 23% and three-bedrooms trail at just 20%. The relatively narrow spread suggests that demand across all sizes is modest, but two-bedrooms offer the most consistent booking activity for steadier cash flow.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
23% |
| 2 bedrooms |
|
29% |
| 3 bedrooms |
|
20% |
Two-bedroom properties top monthly revenue at $2,919, followed by three-bedrooms at $2,505 and one-bedrooms at $1,178. The $1,741 gap between one- and two-bedroom earnings is substantial, reinforcing the case for investors to prioritize the two-bedroom segment in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,178 |
| 2 bedrooms |
|
$2,919 |
| 3 bedrooms |
|
$2,505 |
Annualized, two-bedroom units generate $35,036 — nearly 2.5 times the $14,136 earned by one-bedrooms and about $5,000 more than three-bedrooms at $30,060. For investors evaluating return potential against acquisition costs, two-bedrooms clearly offer the strongest revenue baseline in Central Point.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$14,136 |
| 2 bedrooms |
|
$35,036 |
| 3 bedrooms |
|
$30,060 |
Parking is universal (100%) and kitchens are near-universal at 95%, reflecting guest expectations for a car-friendly, self-catering stay in southern Oregon. Self check-in (90%), backyards (76%), and workspaces (68%) round out the top amenities, signaling that guests value convenience and outdoor space — while hot tubs (29%) and pools (16%) remain differentiators rather than table stakes.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
95% |
| Self Check-in |
|
90% |
| Washer |
|
79% |
| Backyard |
|
76% |
| Dryer |
|
71% |
| Patio or Balcony |
|
68% |
| Workspace |
|
68% |
| Outdoor Furniture |
|
61% |
| Pets |
|
55% |
| BBQ Grill |
|
37% |
| Hot Tub |
|
29% |
| Pool |
|
16% |
| EV Charger |
|
5% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Central Point Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Below average | 15% |
| Supply/Demand Balance | Average | 15% |
Central Point's ROI Score of 54 out of 100 places it in the Competitive Opportunity band, meaning returns are achievable but require more intentional property and deal selection than higher-scoring markets. The revenue-to-price ratio and occupancy stability both rate as average, while market growth trend scores below average — reflecting the rapid supply increase that may be outpacing demand. Pairing this data with thorough local regulatory research and a focus on the two-bedroom segment can help investors identify deals that outperform the broader market average.
Understanding local STR regulations is essential before investing in Central Point. Here's the current regulatory landscape:
Short-term rental operators in Central Point, Oregon may need to obtain a business license or STR-specific permit from the city. Investors should verify current requirements directly with the City of Central Point and Jackson County, as local rules can change and may differ from neighboring jurisdictions.
Common STR restrictions in Oregon communities include occupancy limits, minimum-stay requirements, noise and nuisance ordinances, and off-street parking mandates. Additionally, some properties may be subject to HOA covenants that restrict or prohibit short-term rentals, so buyers should review any applicable CC&Rs before purchasing.
Oregon generally requires short-term rental operators to collect and remit transient lodging taxes at both the state and local level. Platforms like Airbnb often handle state-level tax collection automatically, but hosts should confirm whether any additional city or county taxes apply in Central Point.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Central Point can provide current regulatory guidance.
Financing an Airbnb investment in Central Point requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, revenue in Central Point is likely to remain heavily seasonal, with summer months (June–August) continuing to drive the lion's share of income and winter months staying soft around the $1,000–$1,100 range. The rapid influx of new listings could put downward pressure on occupancy and ADR unless demand keeps pace, so investors should plan conservatively — anticipating occupancy rates in the 24–28% range rather than assuming upward movement. ADR may hold steady or see modest increases of 1–3% if hosts invest in amenity upgrades and target the two-bedroom segment where RevPAN is strongest. Market growth trend factors are currently rated below average, so sustainable returns will likely depend on operational efficiency and competitive positioning rather than macro tailwinds."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and current market conditions as of April 2026; actual results may differ. Local regulations, licensing requirements, and tax obligations are subject to change — always verify with local authorities before investing.
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