Cerrillos, NM Airbnb Market Data, Statistics, and Occupancy Rates

Cerrillos Short-Term Rental Market Overview

Cerrillos is a tiny, rural New Mexico market with just 17 active Airbnb listings, making it one of the more niche STR opportunities in the state. With an average daily rate of $117 — well below the $249 state average — and occupancy sitting at 27% compared to 36% statewide, revenue expectations should be tempered accordingly. Average annual revenue comes in at roughly $16,505 per listing, reflecting the market's modest demand profile. That said, the small supply base and the area's appeal as a historic mining village near Santa Fe could present a low-competition entry point for the right investor.

Key Market Statistics

According to Rabbu market data, the Cerrillos short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026.

Why Investors Consider Cerrillos

Cerrillos appeals to investors seeking a low-competition, lifestyle-oriented STR play in a historic New Mexico village with proximity to Santa Fe.

Expert Market Assessment

"Cerrillos presents a limited but potentially opportunistic STR market. The combination of below-average occupancy (27%) and a modest ADR ($117) means revenue ceilings are real — annual earnings around $16,505 won't support aggressive acquisition costs. However, pronounced seasonality offers a window: July and August each approach $1,960 in monthly revenue, while the shoulder months of September and October remain respectable at $1,555 and $1,627. Investors willing to accept seasonal variability and a lifestyle-oriented return profile may find value in the market's extremely small supply and the growing interest in rural New Mexico retreats."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Cerrillos

Average revenue by month in Cerrillos

Revenue in Cerrillos follows a clear seasonal pattern, peaking in July and August at roughly $1,960 and bottoming out in February at $784 — a spread of about $1,175. The summer-fall corridor from June through October consistently delivers above-average monthly income, while the winter months require conservative budgeting.

Active Airbnb listings by property size in Cerrillos

The market is overwhelmingly composed of 1-bedroom listings, with 14 of the 17 active properties falling into this category. This uniformity could signal an opportunity for investors willing to bring a larger or differentiated property type to the market.

Average daily rate (ADR) by property size in Cerrillos

One-bedroom listings in Cerrillos command an average daily rate of $103, which aligns with the market's positioning as an affordable rural retreat. With no larger property data available, the ADR picture is limited to this single category.

Average RevPAN by property size in Cerrillos

Revenue per available night for 1-bedroom properties sits at $26, reflecting the combination of a $103 ADR and 26% occupancy. This metric underscores that while nightly rates are reasonable, low occupancy compresses the effective earning power of each available night.

Average occupancy rates by property size in Cerrillos

One-bedroom listings average 26% occupancy, meaning properties sit empty roughly three out of every four nights. Investors should factor this low utilization rate into their financial modeling and focus on strategies to capture bookings during peak demand windows.

Average monthly revenue by property size in Cerrillos

One-bedroom properties generate an average of $1,392 per month, closely tracking the overall market average of $1,375. With nearly all supply concentrated in this size, the figure effectively represents the market baseline for monthly income expectations.

Average annual revenue by property size in Cerrillos

At $16,708 in average annual revenue, 1-bedroom listings in Cerrillos offer modest return potential that's best suited for properties with low carrying costs. Investors should weigh this revenue against acquisition and operating expenses to determine viability.

Most common amenities for Airbnb listings in Cerrillos

Parking and patio or balcony space are universal across Cerrillos listings (100%), followed closely by backyards (88%) and kitchens (88%), signaling that guests expect a self-sufficient outdoor-oriented experience. Self check-in and workspace each appear in 71% of listings, suggesting a meaningful share of remote-work or independent-traveler demand.

Short-Term Rental Regulations in Cerrillos

Understanding local STR regulations is essential before investing in Cerrillos. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Cerrillos, New Mexico may need to register or obtain a permit depending on Santa Fe County regulations and any applicable state-level requirements. Investors should verify current permitting rules directly with local authorities before listing a property.

Key Restrictions

Common STR restrictions in rural New Mexico communities can include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. HOA or community covenants may impose additional limitations, so reviewing all applicable local and neighborhood-level rules is advisable before purchasing.

Tax Obligations

New Mexico imposes a gross receipts tax on short-term rental income, and local lodgers' taxes may also apply in Santa Fe County. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full tax obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Cerrillos can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Cerrillos is likely to remain a seasonal, low-volume market driven by summer and early-fall tourism. Peak months (July and August) generated nearly $1,960 in average monthly revenue, roughly 2.4 times what hosts earned in February, so expect occupancy and rates to follow a similar seasonal arc. ADR may see modest shifts in the 1–3% range, but significant growth would require broader regional tourism expansion or improved infrastructure. Investors should plan around seasonal cash-flow swings and budget conservatively for the quieter winter months."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Cerrillos, NM

What is the average Airbnb occupancy rate in Cerrillos?

The average Airbnb occupancy rate in Cerrillos is currently 27%, which trails the New Mexico state average of 36%. This reflects the market's small size and seasonal demand patterns, with occupancy picking up notably during summer months and tapering in winter.

How much do Airbnb hosts make in Cerrillos?

Airbnb hosts in Cerrillos earn an average of approximately $1,375 per month, or about $16,505 annually, based on trailing 12-month booking data. Revenue varies significantly by season — hosts can expect peak earnings near $1,960 in July and August, while January and February may dip below $820.

Is Cerrillos a good market for Airbnb investment?

Cerrillos is best suited for investors comfortable with a small, seasonal market. With only 17 active listings and modest revenue figures, it's not a high-yield play, but the lack of competition and the area's charm as a historic village near Santa Fe could appeal to those seeking a low-overhead, lifestyle-oriented investment.

What is the average daily rate (ADR) for Airbnb in Cerrillos?

The average daily rate for Airbnb listings in Cerrillos is $117, which is significantly below the New Mexico state average of $249. This lower ADR reflects the rural, small-scale nature of the market and the predominance of 1-bedroom properties.

Are short-term rentals legal in Cerrillos?

Short-term rentals are generally permitted in the Cerrillos area, though operators should check with Santa Fe County and the State of New Mexico for any registration, permitting, or tax requirements. Local rules can change, so verifying current regulations before purchasing is strongly recommended.

When is peak season for Airbnb in Cerrillos?

Peak season in Cerrillos runs from June through October, with July and August standing out as the highest-earning months at roughly $1,960 each. September and October remain solid shoulder months, while January and February represent the quietest period with revenues under $820.

How many Airbnbs are there in Cerrillos?

There are currently 17 active Airbnb listings in Cerrillos as of April 2026. The vast majority — 14 out of 17 — are 1-bedroom properties, making this a very small and homogeneous market in terms of supply.

How is Airbnb revenue calculated in Cerrillos?

The annual and monthly revenue figures for Cerrillos are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Cerrillos market
• Average daily rate, occupancy, and RevPAN metrics based on current and trailing performance
• Monthly and annual revenue averages derived from 12 months of historical booking data
• Amenity prevalence data across active listings to inform property setup decisions
• Data aggregated from Rabbu proprietary analytics for consistency and accuracy

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location within the market, property condition, pricing strategy, and management quality.