Cheboygan, MI Airbnb Market Data, Statistics, and Occupancy Rates

Cheboygan Short-Term Rental Market Overview

Cheboygan, MI earns an ROI score of 76 out of 100, placing it in "Standout Opportunity" territory for short-term rental investors. With an average annual revenue of $41,585 and home values around $413,385, the revenue-to-price ratio sits above the state average — a compelling signal for yield-focused buyers. The market's location in northern Michigan, with over 54% of listings offering lake access, points to a leisure-driven demand base anchored by waterfront recreation. While occupancy currently runs at 25% (below Michigan's 42% average), the extreme seasonality concentrates revenue into high-earning summer months that can meaningfully offset quieter winters.

Key Market Statistics

According to Rabbu market data, the Cheboygan short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Cheboygan

Cheboygan attracts STR investors with its above-average revenue-to-price ratio, strong summer demand driven by northern Michigan's lake and outdoor recreation appeal, and relatively affordable property prices compared to coastal vacation markets.

Expert Market Assessment

"Cheboygan presents a seasonally concentrated but high-upside opportunity for investors who can plan around its pronounced peak-and-trough revenue cycle. July listings average $9,582 in revenue — roughly ten times what January brings in at $971 — so the five-month window from May through September effectively makes or breaks annual returns. The above-average revenue-to-price ratio and occupancy stability scores are encouraging, though the below-average supply/demand balance (driven in part by 83% listing growth) warrants caution. Investors who secure well-located waterfront or lake-access properties and price strategically during shoulder months stand to capture the strongest returns in this market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Cheboygan

Average revenue by month in Cheboygan

Cheboygan's revenue curve is sharply seasonal, with July ($9,582) and August ($8,633) accounting for the lion's share of annual income, while January ($971) and February ($1,017) represent the low point. The nearly 10x spread between peak and trough months means investors need to budget carefully for winter carrying costs and capitalize aggressively on the June-through-September window.

Active Airbnb listings by property size in Cheboygan

Three-bedroom properties dominate Cheboygan's supply with 21 of the 46 active listings, reflecting strong demand for family-sized vacation rentals. One-bedroom units are the most underrepresented at just 5 listings, which could signal either limited demand for smaller accommodations or a potential niche opportunity for the right property.

Average daily rate (ADR) by property size in Cheboygan

ADR in Cheboygan scales predictably with size, from $120 for one-bedroom units up to $343 for four-bedrooms — a nearly 3x premium. The jump from two bedrooms ($208) to three ($243) is more modest, suggesting that three-bedroom properties may offer a sweet spot between nightly rate and acquisition cost.

Average RevPAN by property size in Cheboygan

Two-bedroom listings lead in RevPAN at $68 per available night, slightly edging out three-bedrooms ($65) and four-bedrooms ($60), while one-bedrooms trail significantly at $28. This indicates that mid-sized properties deliver the best revenue efficiency when factoring in both rate and occupancy, making two- and three-bedroom units the most productive configurations.

Average occupancy rates by property size in Cheboygan

Two-bedroom units achieve the highest occupancy at 33%, followed by three-bedrooms at 27% and one-bedrooms at 24%, while four-bedroom properties sit lowest at 18%. The pattern suggests that smaller, more affordable units fill more consistently, though all sizes run well below the state average — a reflection of Cheboygan's compressed summer season rather than weak demand.

Average monthly revenue by property size in Cheboygan

Three-bedroom properties generate the highest average monthly revenue at $3,376, closely followed by four-bedrooms at $3,272, while one-bedroom units earn $1,766. The relatively small gap between three- and four-bedroom monthly revenue ($104) suggests diminishing returns for going larger, making three-bedroom listings the most efficient revenue generators in this market.

Average annual revenue by property size in Cheboygan

Three-bedroom properties lead annual revenue at $40,523, with four-bedrooms close behind at $39,270, while two-bedrooms earn $27,807 and one-bedrooms bring in $21,195. For investors weighing acquisition costs against income potential, three-bedroom units appear to offer the strongest return profile given their combination of high revenue and dominant supply presence.

Most common amenities for Airbnb listings in Cheboygan

Parking (98%) and a full kitchen (96%) are virtually universal among Cheboygan listings, while outdoor-focused amenities like BBQ grills (83%), backyards (78%), and outdoor furniture (67%) reflect the market's vacation character. Lake access at 54% and waterfront at 44% are particularly notable differentiators — properties offering these features are likely positioned to command premium rates and higher occupancy during peak season.

Understanding Cheboygan's ROI Score: 76/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Cheboygan's ROI score of 76 out of 100 places it in the "Standout Opportunity" band, driven primarily by an above-average revenue-to-price ratio and above-average occupancy stability — two factors that together account for 70% of the score's weighting. Market growth trend also rates above average, though the supply/demand balance scores below average, likely reflecting the 83% year-over-year jump in active listings that could tighten competition. Investors should pair these data points with thorough local regulatory research and a realistic assessment of seasonal cash-flow patterns before committing.

Short-Term Rental Regulations in Cheboygan

Understanding local STR regulations is essential before investing in Cheboygan. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Cheboygan, Michigan may need to obtain a local permit or register their property with the city or county before listing. Investors should verify current requirements directly with Cheboygan city offices and Cheboygan County, as regulations in northern Michigan communities can evolve quickly amid growing STR activity.

Key Restrictions

Common restrictions that may apply in Cheboygan and similar Michigan communities include occupancy limits based on bedroom count, minimum stay requirements (especially in residential zones), noise ordinances, parking mandates, and potential HOA covenants on waterfront or lakeside properties. Some jurisdictions also impose caps on the number of STR permits issued in a given area, so confirming availability before purchasing is advisable.

Tax Obligations

Short-term rental hosts in Michigan are generally subject to the state's 6% use tax and may owe local accommodations or tourism taxes depending on the municipality. Major platforms like Airbnb often collect and remit state-level taxes automatically, but operators should confirm whether any additional local obligations apply in Cheboygan County.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Cheboygan can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Cheboygan's short-term rental market is expected to continue its seasonal pattern, with July and August driving the bulk of annual income. The 83% year-over-year growth in active listings signals rising investor interest, though this rapid supply increase could pressure occupancy rates if demand doesn't keep pace — something to watch closely. ADR may hold steady or edge up modestly in the 2–5% range during peak summer months given the area's waterfront appeal, though off-season pricing will likely remain soft. Investors entering now should plan their cash-flow projections around roughly five strong earning months (May through September) and budget conservatively for the winter stretch."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Cheboygan, MI

What is the average Airbnb occupancy rate in Cheboygan?

The average occupancy rate for Airbnb listings in Cheboygan is currently 25%, which falls below Michigan's statewide average of 42%. This reflects the market's strong seasonality — occupancy surges during summer months when lake and outdoor recreation drive demand, then drops significantly in winter. Two-bedroom properties lead the pack at 33% average occupancy, while four-bedroom units sit lower at 18%.

How much do Airbnb hosts make in Cheboygan?

Airbnb hosts in Cheboygan earn an average of $3,465 per month and approximately $41,585 per year based on trailing 12-month booking data. Revenue varies substantially by property size: three-bedroom listings average $40,523 annually, while one-bedroom units bring in around $21,195. The summer months are where most income is concentrated, with July averaging $9,582 per listing.

Is Cheboygan a good market for Airbnb investment?

Cheboygan scores 76 out of 100 on Rabbu's ROI Score, earning a "Standout Opportunity" rating. The market benefits from an above-average revenue-to-price ratio, with average home values of $413,385 supporting solid yield potential against annual revenue of $41,585. Investors should be prepared for significant seasonality and a rapidly growing supply of listings (83% year-over-year growth), but the waterfront appeal and strong summer demand create a compelling case for well-positioned properties.

What is the average daily rate (ADR) for Airbnb in Cheboygan?

The average daily rate in Cheboygan is $253, which is below the Michigan state average of $350. ADR scales meaningfully with property size: one-bedroom units average $120 per night, two-bedrooms come in at $208, three-bedrooms at $243, and four-bedroom properties command $343. Larger waterfront homes tend to capture the highest nightly rates during peak summer season.

Are short-term rentals legal in Cheboygan?

Short-term rentals operate in Cheboygan, with 46 active Airbnb listings currently in the market. However, local permit requirements, zoning restrictions, and HOA rules can vary, and regulations may be evolving as STR activity grows in northern Michigan. Investors should check directly with Cheboygan city and county authorities for the most current rules before purchasing or listing a property.

When is peak season for Airbnb in Cheboygan?

Peak season in Cheboygan runs from June through August, with July being the highest-earning month at an average of $9,582 per listing. August follows closely at $8,633, and June averages $5,504. The shoulder months of May ($2,789) and September ($4,212) also produce meaningful revenue. Winter months from November through March see a significant drop, with January being the slowest at $971.

How many Airbnbs are there in Cheboygan?

There are currently 46 active Airbnb listings in Cheboygan as of April 2026. Three-bedroom properties make up the largest share with 21 listings, followed by two-bedrooms (9), four-bedrooms (7), and one-bedrooms (5). The market has seen 83% year-over-year growth in active listings, indicating rising investor and host interest in the area.

How is Airbnb revenue calculated in Cheboygan?

The annual and monthly revenue figures for Cheboygan are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently and naturally reflects seasonal peaks and slower months because each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, location, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Cheboygan and surrounding areas
• Occupancy rates, average daily rates, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to benchmark guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations can change; always verify with Cheboygan city and county authorities before investing. Individual property results may vary significantly based on location, condition, amenities, pricing strategy, and management quality.