Cherokee Village, AR Airbnb Market Data, Statistics, and Occupancy Rates

Cherokee Village Short-Term Rental Market Overview

Cherokee Village, AR is a small, lakeside retreat community in the Ozarks where short-term rental activity is still emerging. With just 23 active Airbnb listings and an average annual revenue of $16,327, the market offers affordable entry — average home values sit around $269,816 — but occupancy remains well below the Arkansas state average at 19%. Investors drawn to the area's lake access and outdoor recreation appeal should weigh the pronounced seasonality and modest cash flow against the low acquisition costs.

Key Market Statistics

According to Rabbu market data, the Cherokee Village short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Cherokee Village

Low property prices and lakeside recreation draw investors looking for affordable entry into a leisure-driven STR market, though below-average occupancy requires careful deal selection.

Expert Market Assessment

"Cherokee Village represents a niche opportunity rather than a high-volume cash-flow market. The ROI score of 43 out of 100 reflects average revenue-to-price dynamics paired with below-average occupancy stability — a combination that demands disciplined deal sourcing. Seasonality is the defining feature here: July generates roughly five times the revenue of February, so investors need reserves or alternative income strategies to bridge the winter months. For buyers who can acquire well below the ZHVI average and optimize for peak-season performance, the math can work — but this isn't a set-and-forget market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Cherokee Village

Average revenue by month in Cherokee Village

Cherokee Village shows dramatic seasonality — July leads at $2,656, roughly 5.6 times the January low of $477. The warm-weather months from June through August account for the bulk of annual income, while a secondary bump in October–November ($1,573–$1,626) extends earning potential into fall, likely driven by foliage and outdoor activities.

Active Airbnb listings by property size in Cherokee Village

The market's active supply is concentrated entirely in the 2-bedroom category, with all 15 reportable listings falling into that segment. This uniformity suggests potential opportunity for investors willing to offer larger or more distinctive property types that could capture group or family demand.

Average daily rate (ADR) by property size in Cherokee Village

Two-bedroom properties — the only size with sufficient data — command an ADR of $146, which is below the market-wide average of $163. This gap hints that a small number of larger or premium listings may be pulling the overall ADR up, reinforcing the opportunity in differentiated inventory.

Average RevPAN by property size in Cherokee Village

Two-bedroom listings generate a RevPAN of $29, closely mirroring the market-wide figure of $30. With occupancy at just 20%, there's meaningful upside if operators can improve fill rates through competitive pricing and targeted marketing during shoulder months.

Average occupancy rates by property size in Cherokee Village

Two-bedroom properties average a 20% occupancy rate, which is consistent with the overall market's 19% and well below the state average. This low utilization underscores that cash-flow stability is a challenge — investors should plan for significant vacancy, particularly outside the June–August peak.

Average monthly revenue by property size in Cherokee Village

A typical 2-bedroom listing brings in approximately $1,404 per month on average, which aligns closely with the market-wide figure of $1,360. With only one bedroom category reporting, revenue variation across property sizes isn't observable, but the modest monthly figure reinforces that selective acquisition pricing is critical.

Average annual revenue by property size in Cherokee Village

Two-bedroom properties average $16,850 in annual revenue, representing the core earning profile in Cherokee Village. At current home values, this revenue level demands that investors secure properties meaningfully below the $269,816 ZHVI average to achieve attractive yield.

Most common amenities for Airbnb listings in Cherokee Village

Kitchens are universal (100%), while parking (96%), washers (83%), self check-in (83%), and backyards (83%) are near-standard — signaling that guests in this lake community expect a home-like, self-sufficient experience. Lake access appears in 57% of listings, making it a strong differentiator rather than a baseline, and properties offering waterfront access (30%) or pools (13%) could command a meaningful premium.

Understanding Cherokee Village's ROI Score: 43/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Cherokee Village's ROI Score of 43 out of 100 places it in the 'Competitive Opportunity' band, meaning investor interest is growing but returns aren't automatic. The revenue-to-price ratio scores as average, while occupancy stability falls below average — the two factors that together carry 70% of the score's weight. Pairing this data with on-the-ground regulatory research and careful property-level underwriting is essential before committing capital here.

Short-Term Rental Regulations in Cherokee Village

Understanding local STR regulations is essential before investing in Cherokee Village. Here's the current regulatory landscape:

Permit Requirements

Cherokee Village, Arkansas may require short-term rental operators to obtain a business license or permit before listing a property. Investors should verify current requirements directly with the City of Cherokee Village and Sharp County offices, as regulations in smaller Arkansas municipalities can change with relatively little notice.

Key Restrictions

Common restrictions that may apply include occupancy limits based on bedroom count, noise ordinances, parking requirements, and rules around signage. HOA covenants are especially relevant in a planned community like Cherokee Village — many subdivisions have their own rental restrictions that can be more stringent than city rules. Investors should review any applicable property owner association guidelines before purchasing.

Tax Obligations

Arkansas imposes a state sales tax and a tourism-related tax on short-term accommodations, and Sharp County may layer on additional local lodging taxes. Platforms like Airbnb often collect and remit a portion of these taxes automatically, but hosts should confirm their full obligation with the Arkansas Department of Finance and Administration.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Cherokee Village can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Cherokee Village is likely to see continued supply growth — active listings surged 59% year over year — which could pressure occupancy further if demand doesn't keep pace. Summer months (June and July) should remain the revenue anchor, with ADRs potentially holding steady or inching up 1–3% as the market matures. However, the deep off-season dip in January and February suggests investors should plan for several months of minimal income. We estimate annual revenues will stay in the $15,000–$18,000 range for a typical 2-bedroom unless operators differentiate aggressively on amenities and pricing."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Cherokee Village, AR

What is the average Airbnb occupancy rate in Cherokee Village?

The average Airbnb occupancy rate in Cherokee Village is currently 19%, which falls below the Arkansas state average of 26%. This lower occupancy reflects the market's seasonal, leisure-driven demand — summers see significantly more bookings than winter months. Investors should factor this into cash-flow projections and consider strategies like flexible pricing and minimum-stay adjustments to improve fill rates during slower periods.

How much do Airbnb hosts make in Cherokee Village?

Airbnb hosts in Cherokee Village earn an average of approximately $1,360 per month, which translates to about $16,327 annually based on the trailing 12 months of booking data. Revenue is heavily seasonal, with July being the top-earning month at around $2,656 and January dipping to roughly $477. Individual results vary based on property quality, location relative to the lakes, pricing strategy, and amenity offerings.

Is Cherokee Village a good market for Airbnb investment?

Cherokee Village earns a Rabbu ROI Score of 43 out of 100, placing it in the 'Competitive Opportunity' category. The market offers low entry costs with average home values around $269,816, but occupancy stability is below average and annual revenues are modest at roughly $16,327. It can work for investors who acquire properties at a discount and optimize for peak summer demand, but the pronounced off-season means this market rewards hands-on operators more than passive investors.

What is the average daily rate (ADR) for Airbnb in Cherokee Village?

The average daily rate for Airbnb listings in Cherokee Village is $163, which is slightly below the Arkansas state average of $192. For the dominant 2-bedroom category, the ADR comes in at $146. While rates are moderate, the lower occupancy rate means revenue per available night sits at about $30 — so pricing strategy and seasonal adjustments are key to maximizing returns.

Are short-term rentals legal in Cherokee Village?

Short-term rentals operate in Cherokee Village, with 23 active Airbnb listings currently on the platform. However, investors should verify any local permit or licensing requirements with the City of Cherokee Village and Sharp County, as regulations can evolve. Additionally, Cherokee Village is a planned community, so HOA and property owner association rules may impose their own restrictions on rental activity. Always confirm compliance before purchasing.

When is peak season for Airbnb in Cherokee Village?

Peak season in Cherokee Village runs from June through August, with July being the strongest month at an average revenue of $2,656. The shoulder months of May, September, October, and November also perform reasonably well, each generating between $1,200 and $1,626. The deep off-season falls in January and February, when monthly revenue drops to under $500 — a pattern consistent with a lake and outdoor recreation market in the Ozarks.

How many Airbnbs are there in Cherokee Village?

There are currently 23 active Airbnb listings in Cherokee Village as of April 2026. The market is growing quickly, with a 59% year-over-year increase in active listings. Nearly all reportable inventory consists of 2-bedroom properties, which signals a relatively homogeneous supply — there may be opportunities to differentiate with larger or more unique property types.

How is Airbnb revenue calculated in Cherokee Village?

The annual and monthly revenue figures for Cherokee Village are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Cherokee Village and surrounding areas
• Average daily rates, occupancy rates, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Home value benchmarks sourced from Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Local regulations, HOA rules, and tax requirements should be independently verified before making investment decisions.