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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Chico presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Chico offers a competitive short-term rental landscape where selective deal sourcing can uncover worthwhile opportunities despite tighter margins. With 195 active Airbnb listings, an average daily rate of $178, and average annual revenue of $24,202, the market sits well below the California state average on both ADR and occupancy — but significantly lower home values ($631,713 vs. many California peers) keep the entry point accessible. A 71% year-over-year growth in active listings signals rising investor interest, driven in part by Chico's role as a college town and regional hub in Northern California's Sacramento Valley.
According to Rabbu market data, the Chico short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 195 |
| Average Daily Rate (ADR) | vs. $551 state avg. | $178 |
| Average Occupancy Rate | vs. 43% state avg. | 35% |
| RevPAN | ADR * Occupancy Rate | $62 |
| Average Monthly Revenue | Historical 12-month average | $2,016 |
| Average Annual Revenue | Historical 12-month average | $24,202 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Chico attracts STR investors with relatively affordable California home prices, a university-anchored demand base, and growing market momentum despite competitive supply conditions.
Key investment factors
"Chico presents a moderate opportunity for STR investors willing to be strategic about property selection and pricing. The market's below-average revenue-to-price ratio and 35% occupancy rate mean that not every property will pencil out — but 5-bedroom listings averaging $53,369 in annual revenue demonstrate that the right configuration can deliver meaningful returns. Seasonality is relatively mild compared to resort markets, with May ($2,697) and December ($2,298) leading the year while September ($1,719) marks the softest stretch. Investors who target larger, well-amenitized properties and manage pricing through slower months will be best positioned to capture the market's upside."
— Rabbu Market Analysis Team
Revenue in Chico peaks in May at $2,697 — likely tied to university graduation and spring events — then dips to its lowest point in September at $1,719, creating a roughly $978 seasonal spread. A secondary peak in December ($2,298) and November ($2,155) suggests holiday travel provides a reliable late-year boost.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,957 |
| February |
|
$1,844 |
| March |
|
$2,184 |
| April |
|
$2,063 |
| May |
|
$2,697 |
| June |
|
$1,798 |
| July |
|
$1,882 |
| August |
|
$1,872 |
| September |
|
$1,719 |
| October |
|
$1,728 |
| November |
|
$2,155 |
| December |
|
$2,298 |
One-bedroom units dominate supply with 61 of the market's 195 listings, followed by 3-bedrooms (42) and 2-bedrooms (38). Five-bedroom properties are notably scarce at just 5 listings, which — combined with their strong revenue performance — may signal an underserved niche worth exploring.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
23 |
| 1 bedroom |
|
61 |
| 2 bedrooms |
|
38 |
| 3 bedrooms |
|
42 |
| 4 bedrooms |
|
24 |
| 5 bedrooms |
|
5 |
ADR scales steadily from $99–$104 for studios and 1-bedrooms up to $281–$283 for 4- and 5-bedroom properties, with the sharpest jump occurring between 1-bedroom ($99) and 2-bedroom ($172) configurations. The near-flat premium between 4- and 5-bedroom listings ($281 vs. $283) suggests that additional square footage at the top end doesn't command a meaningful rate premium on its own.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$104 |
| 1 bedroom |
|
$99 |
| 2 bedrooms |
|
$172 |
| 3 bedrooms |
|
$227 |
| 4 bedrooms |
|
$281 |
| 5 bedrooms |
|
$283 |
Five-bedroom properties deliver the strongest RevPAN at $115, nearly triple the $34–$40 range seen in studios and 1-bedrooms. Two-bedroom ($68) and 3-bedroom ($66) units perform similarly on a per-available-night basis, while 4-bedrooms at $94 offer a solid step up without the scarcity challenges of 5-bedroom inventory.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$40 |
| 1 bedroom |
|
$34 |
| 2 bedrooms |
|
$68 |
| 3 bedrooms |
|
$66 |
| 4 bedrooms |
|
$94 |
| 5 bedrooms |
|
$115 |
Occupancy rates are tightly clustered between 29% and 41%, with 5-bedroom properties (41%) and 2-bedrooms (40%) leading the pack. Three-bedroom listings lag at 29% occupancy, suggesting possible oversupply or pricing misalignment in that segment relative to demand.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
38% |
| 1 bedroom |
|
35% |
| 2 bedrooms |
|
40% |
| 3 bedrooms |
|
29% |
| 4 bedrooms |
|
34% |
| 5 bedrooms |
|
41% |
Monthly revenue rises predictably with property size, from $1,250 for 1-bedrooms to $4,447 for 5-bedroom listings — a nearly 3.6x difference. The jump from 3-bedroom ($2,709) to 4-bedroom ($3,053) revenue is more modest, while the leap to 5-bedrooms ($4,447) represents the most pronounced single-tier increase.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$1,291 |
| 1 bedroom |
|
$1,250 |
| 2 bedrooms |
|
$2,142 |
| 3 bedrooms |
|
$2,709 |
| 4 bedrooms |
|
$3,053 |
| 5 bedrooms |
|
$4,447 |
Five-bedroom properties lead decisively with $53,369 in average annual revenue, making them the clear top performers — though their scarcity (only 5 listings) means this figure may be influenced by a small sample. Four-bedroom listings at $36,644 and 3-bedrooms at $32,518 offer more broadly accessible investment targets, while studios and 1-bedrooms at $15,001–$15,498 may struggle to cover costs in a market with $631,713 average home values.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$15,498 |
| 1 bedroom |
|
$15,001 |
| 2 bedrooms |
|
$25,712 |
| 3 bedrooms |
|
$32,518 |
| 4 bedrooms |
|
$36,644 |
| 5 bedrooms |
|
$53,369 |
Parking (99%) and kitchens (92%) are near-universal in Chico's STR market, reflecting guest expectations for self-sufficient stays. Self check-in (85%), laundry (74–77%), and outdoor spaces like patios (73%) and backyards (66%) are also standard, while differentiators like hot tubs (14%), pools (12%), and EV chargers (5%) remain relatively rare and could help listings stand out.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
99% |
| Kitchen |
|
92% |
| Self Check-in |
|
85% |
| Washer |
|
77% |
| Dryer |
|
74% |
| Patio or Balcony |
|
73% |
| Backyard |
|
66% |
| Workspace |
|
65% |
| Outdoor Furniture |
|
65% |
| BBQ Grill |
|
45% |
| Pets |
|
41% |
| Hot Tub |
|
14% |
| Pool |
|
12% |
| EV Charger |
|
5% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Chico Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Below average | 15% |
Chico's ROI score of 47 out of 100 places it in the Competitive Opportunity band, meaning the market has real potential but requires disciplined deal selection. The below-average revenue-to-price ratio is the primary drag — at $631,713 average home values against $24,202 in annual revenue, cash-on-cash returns are tight unless investors find properties priced below the market average or target higher-earning configurations. With average occupancy stability and above-average market growth partially offset by a below-average supply/demand balance, pairing this data with thorough local regulatory research and a clear property strategy is essential before committing capital.
Understanding local STR regulations is essential before investing in Chico. Here's the current regulatory landscape:
Short-term rental operators in Chico, California may need to register or obtain a permit from the city before listing their property. Investors should verify current permit requirements directly with the City of Chico and Butte County, as rules can change and enforcement varies.
Common STR restrictions in California cities like Chico can include occupancy limits, minimum stay requirements, parking mandates, noise ordinances, and caps on the number of permitted rentals. HOA rules may further restrict STR activity in certain neighborhoods, so reviewing any applicable covenants is essential before purchasing.
STR hosts in California are typically subject to Transient Occupancy Tax (TOT), and Chico may impose its own local lodging tax on top of state obligations. Many booking platforms collect and remit these taxes on behalf of hosts, but operators should confirm compliance with both city and state requirements.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Chico can provide current regulatory guidance.
Financing an Airbnb investment in Chico requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Chico's STR market is expected to see continued supply growth as investor interest remains strong, though occupancy rates may face modest pressure from the influx of new listings. Seasonal patterns suggest revenue peaks in May and during the late fall–winter holiday stretch, with softer demand through summer and early fall — a pattern that could hold steady or intensify as supply expands. ADR may tick up 1–3% as hosts differentiate with amenities and property upgrades, but investors should anticipate occupancy hovering in the 33–37% range market-wide unless demand drivers strengthen. The above-average market growth trend is encouraging, though the below-average supply/demand balance warrants careful positioning."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, permit requirements, and tax obligations are subject to change — always verify with municipal authorities before investing.
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