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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Clarkesville presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Clarkesville, GA is a small mountain-country market in northeast Georgia with 61 active Airbnb listings and an average annual revenue of $22,600 per property. While the $189 average daily rate sits well below the state average of $299 and occupancy runs at just 20% compared to Georgia's 32%, the market's appeal to nature-seeking travelers and its seasonal peaks suggest niche opportunity for investors willing to source deals selectively. With average home values around $697,709 and a competitive ROI score of 47 out of 100, returns here hinge on property type, pricing strategy, and targeting the right guest segments.
According to Rabbu market data, the Clarkesville short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 61 |
| Average Daily Rate (ADR) | vs. $299 state avg. | $189 |
| Average Occupancy Rate | vs. 32% state avg. | 20% |
| RevPAN | ADR * Occupancy Rate | $38 |
| Average Monthly Revenue | Historical 12-month average | $1,883 |
| Average Annual Revenue | Historical 12-month average | $22,600 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Investors are drawn to Clarkesville for its mountain-town tourism appeal and seasonal revenue spikes, though the market demands careful deal sourcing given below-average occupancy and a competitive landscape.
Key investment factors
"Clarkesville presents a competitive but selective opportunity. The ROI score of 47 reflects below-average revenue-to-price ratios and softer occupancy, meaning not every property here will pencil out as an investment. That said, the market's pronounced seasonality — with July peaking at $3,239 in average monthly revenue and winter months dipping to around $1,000 — rewards operators who price dynamically and market aggressively during high-demand windows. Investors targeting 3-bedroom properties, which lead the market in annual revenue at $33,214, stand the best chance of generating meaningful returns in this mountain-town setting."
— Rabbu Market Analysis Team
Clarkesville shows strong seasonality, with July's $3,239 average monthly revenue towering over February's $1,004 low — a spread of more than 3x. A secondary peak in October ($2,398) reflects fall foliage demand, while the November-through-March stretch represents the market's softest earning period.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,080 |
| February |
|
$1,004 |
| March |
|
$1,527 |
| April |
|
$1,434 |
| May |
|
$1,618 |
| June |
|
$2,069 |
| July |
|
$3,239 |
| August |
|
$2,499 |
| September |
|
$1,970 |
| October |
|
$2,398 |
| November |
|
$2,024 |
| December |
|
$1,733 |
The market's 61 listings skew heavily toward smaller properties, with 1-bedrooms (22) and 2-bedrooms (21) making up over 70% of supply. Three-bedroom listings number just 8, suggesting potential opportunity for investors targeting that higher-revenue segment given its relative scarcity.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
22 |
| 2 bedrooms |
|
21 |
| 3 bedrooms |
|
8 |
| 6+ bedrooms |
|
5 |
ADR climbs steeply with size, from $133 for 1-bedrooms to $342 for 6+ bedroom properties. The jump from 2-bedrooms ($156) to 3-bedrooms ($230) is particularly notable — a 47% premium that, combined with limited 3-bedroom supply, points to strong pricing power for mid-size homes.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$133 |
| 2 bedrooms |
|
$156 |
| 3 bedrooms |
|
$230 |
| 6+ bedrooms |
|
$342 |
Revenue per available night is relatively flat across most sizes, with 1-bedroom and 3-bedroom units both posting $39 RevPAN, while 6+ bedroom properties edge ahead at $45. Two-bedroom listings lag noticeably at $23 RevPAN, suggesting that segment faces either pricing pressure or lower demand relative to its large share of supply.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$39 |
| 2 bedrooms |
|
$23 |
| 3 bedrooms |
|
$39 |
| 6+ bedrooms |
|
$45 |
One-bedroom units lead occupancy at 29%, well above the 2-bedroom (15%), 3-bedroom (17%), and 6+ bedroom (13%) categories. The steep drop-off for larger properties highlights that while they command higher nightly rates, investors should budget for more vacant nights and plan pricing strategies accordingly.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
29% |
| 2 bedrooms |
|
15% |
| 3 bedrooms |
|
17% |
| 6+ bedrooms |
|
13% |
Three-bedroom listings generate the highest average monthly revenue at $2,767, followed by 6+ bedrooms at $2,422 and 2-bedrooms at $1,756. One-bedroom units trail at $1,259, though their higher occupancy rates provide somewhat steadier month-to-month cash flow.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,259 |
| 2 bedrooms |
|
$1,756 |
| 3 bedrooms |
|
$2,767 |
| 6+ bedrooms |
|
$2,422 |
At $33,214 per year, 3-bedroom properties deliver the strongest annual revenue in Clarkesville — roughly $4,100 more than 6+ bedroom listings ($29,073) despite commanding lower nightly rates. This makes the 3-bedroom segment the clearest return-potential sweet spot, while 1-bedrooms at $15,119 annually may suit investors seeking lower entry points.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$15,119 |
| 2 bedrooms |
|
$21,079 |
| 3 bedrooms |
|
$33,214 |
| 6+ bedrooms |
|
$29,073 |
Parking (97%), kitchens (87%), and outdoor living features like patios, backyards, and BBQ grills (72–77%) are essentially table stakes in Clarkesville. Differentiators include hot tubs (31%), pet-friendliness (59%), and waterfront or lake access (10–15%) — amenities that could help a listing stand out in a market where the outdoor experience is the primary draw.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
97% |
| Kitchen |
|
87% |
| Outdoor Furniture |
|
77% |
| Self Check-in |
|
75% |
| Backyard |
|
74% |
| BBQ Grill |
|
72% |
| Patio or Balcony |
|
72% |
| Washer |
|
66% |
| Dryer |
|
64% |
| Pets |
|
59% |
| Workspace |
|
48% |
| Hot Tub |
|
31% |
| Waterfront |
|
15% |
| Lake Access |
|
10% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Clarkesville Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Below average | 15% |
Clarkesville's ROI Score of 47 out of 100 places it in the Competitive Opportunity band, meaning the market has genuine demand but requires disciplined deal selection to achieve attractive returns. All four calculation factors — revenue-to-price ratio, occupancy stability, supply/demand balance, and market growth trend — score at or below average, reflecting higher home prices relative to rental income and softer occupancy compared to state benchmarks. Investors interested in this market should pair these data points with thorough local regulatory research and focus on property types and amenity packages that outperform the market average.
Understanding local STR regulations is essential before investing in Clarkesville. Here's the current regulatory landscape:
Short-term rental operators in Clarkesville, GA may need to obtain a business license or STR-specific permit from the city or Habersham County. Investors should verify current permit and registration requirements directly with local planning and zoning offices before listing a property.
Common STR restrictions in Georgia communities can include occupancy limits tied to bedroom count, noise ordinances, parking requirements, and minimum-stay rules. HOA covenants in certain Clarkesville subdivisions may also restrict or prohibit short-term rentals, so reviewing deed restrictions is an important step before purchasing.
Short-term rental hosts in Georgia are typically responsible for state sales tax and local hotel/motel occupancy taxes. Platforms like Airbnb often collect and remit state taxes on behalf of hosts, but operators should confirm county-level obligations with the Habersham County tax office.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Clarkesville can provide current regulatory guidance.
Financing an Airbnb investment in Clarkesville requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Clarkesville's STR market is likely to mirror its established seasonal pattern, with revenue concentrated in the summer and fall months. Investors can expect ADR to remain in the $185–$195 range given steady but modest demand, while occupancy may hover between 18% and 23% depending on property quality and marketing efforts. The 97% year-over-year listing retention rate suggests the market hasn't seen a major supply shakeout, so competition will remain a factor. Properties that differentiate with amenities like hot tubs or lake access could outperform the averages, but broad market-level growth is estimated to be incremental rather than dramatic."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots; market conditions can shift due to regulatory changes, economic factors, or seasonal variation. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.
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