Clarklake, MI Airbnb Market Data, Statistics, and Occupancy Rates

Clarklake Short-Term Rental Market Overview

Clarklake, MI is a compact lakeside market with just 12 active Airbnb listings and a pronounced summer-driven revenue cycle. Average annual revenue comes in at $34,089, powered by an ADR of $256 — well below Michigan's $350 state average — while occupancy sits at 32% compared to the 42% state benchmark. The small supply and strong seasonal peaks suggest a niche opportunity for investors who can capitalize on summer lake tourism and manage leaner winter months.

Key Market Statistics

According to Rabbu market data, the Clarklake short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026.

Why Investors Consider Clarklake

With only 12 active listings and strong summer demand driven by lake recreation, Clarklake offers a low-competition seasonal opportunity for investors comfortable with cyclical cash flow.

Expert Market Assessment

"Clarklake presents a moderately seasonal investment opportunity best suited for investors who understand and can plan around lake-driven demand cycles. July stands out as the top-earning month at $5,735 in average revenue — nearly five times what listings generate in February ($995), the softest month. The tight supply of 12 listings works in an investor's favor during high season, though the 32% annual occupancy rate underscores the importance of off-season pricing strategies and cost management. Overall, this is a niche market where a well-appointed lakefront property can perform meaningfully above the averages."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Clarklake

Average revenue by month in Clarklake

Clarklake's revenue cycle is sharply seasonal: July leads at $5,735 per month, nearly six times the February low of $995. The May-through-October window accounts for the vast majority of annual income, so investors should budget for five to six high-earning months with relatively lean winters.

Active Airbnb listings by property size in Clarklake

Property size breakdowns are not currently available for this market, likely due to the very small inventory of just 12 total listings. Investors should evaluate individual property configurations on a case-by-case basis.

Average daily rate (ADR) by property size in Clarklake

ADR data by bedroom count is not available for Clarklake at this time, reflecting the market's limited listing inventory. The overall market ADR of $256 provides a useful baseline, though rates will naturally vary by property size and proximity to the lake.

Average RevPAN by property size in Clarklake

RevPAN breakdowns by property size are not currently reported for this market. The overall RevPAN of $81 suggests moderate earning efficiency, with summer months likely driving the figure well above this average and winter months pulling it down.

Average occupancy rates by property size in Clarklake

Occupancy data by property size is unavailable for Clarklake's small market. The 32% average occupancy rate across all listings reflects the heavy seasonality, and investors should expect significant variation between peak summer and off-peak winter months.

Average monthly revenue by property size in Clarklake

Monthly revenue by bedroom count is not broken out for this market due to limited data. At the aggregate level, monthly revenue averages $2,840, though summer months routinely exceed $4,000–$5,700 while winter months fall below $1,200.

Average annual revenue by property size in Clarklake

Annual revenue by property size is not available for Clarklake. The market-wide average of $34,089 per year provides a useful benchmark, and larger lakefront properties with premium amenities likely outperform this figure.

Most common amenities for Airbnb listings in Clarklake

Every listing in Clarklake offers a backyard, outdoor furniture, and a kitchen — these are table stakes for this lake market. Lake access (83%), BBQ grills (92%), and parking (92%) are also near-universal, while hot tubs (42%) and waterfront positioning (33%) represent differentiators that could help a property command premium rates and stronger bookings.

Short-Term Rental Regulations in Clarklake

Understanding local STR regulations is essential before investing in Clarklake. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Clarklake, Michigan should verify whether a permit or registration is required through the local township and Jackson County authorities, as rules can vary at the municipal level. Checking with Michigan's Department of Licensing and Regulatory Affairs is also advisable for any state-level requirements.

Key Restrictions

Common restrictions that may apply to STR properties in this area include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA or lakefront community rules can add additional layers — particularly relevant in a lake-oriented market like Clarklake — so investors should review any deed restrictions or association bylaws before purchasing.

Tax Obligations

Short-term rental hosts in Michigan are generally subject to the state's 6% use tax and may also owe local lodging or excise taxes depending on the jurisdiction. Major platforms like Airbnb often collect and remit state taxes on behalf of hosts, but operators should confirm their specific obligations with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Clarklake can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Clarklake's revenue trajectory will likely remain tightly coupled to summer lake tourism, with July and August continuing to anchor the bulk of annual earnings. ADR could see modest upward pressure of 2–5% as the limited supply of 12 listings keeps competition manageable during peak season. However, occupancy during the November-through-March stretch is expected to stay subdued — estimates suggest annual occupancy will hover around 30–35%. Investors should plan for roughly five strong earning months and build their financial models accordingly."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Clarklake, MI

What is the average Airbnb occupancy rate in Clarklake?

The average occupancy rate for Airbnb listings in Clarklake is currently 32%, which falls below the Michigan state average of 42%. This reflects the market's strong seasonal character — summer months see significantly higher booking rates, while winter occupancy drops considerably. Properties with lake access, hot tubs, and flexible pricing strategies tend to outperform during shoulder and off-peak periods.

How much do Airbnb hosts make in Clarklake?

On average, Airbnb hosts in Clarklake earn approximately $2,840 per month and $34,089 per year based on trailing 12-month performance data. Revenue is heavily concentrated in the summer, with July averaging $5,735 and August $5,177, while winter months like February dip to around $995. Individual earnings can vary significantly based on property quality, location relative to the lake, and pricing strategy.

Is Clarklake a good market for Airbnb investment?

Clarklake can be an appealing market for investors who are comfortable with seasonal cash flow patterns. The market has just 12 active listings, meaning competition is minimal, and summer months deliver strong revenue driven by lake recreation demand. The key consideration is managing the slower winter months — investors who price competitively during off-peak periods and offer amenities like hot tubs or indoor entertainment tend to perform better year-round.

What is the average daily rate (ADR) for Airbnb in Clarklake?

The current average daily rate in Clarklake is $256, which is below Michigan's statewide average of $350. This lower ADR reflects the rural, lake-community nature of the market rather than a lack of demand. There may be room for operators with premium lakefront properties to command higher nightly rates, especially during the peak summer season.

Are short-term rentals legal in Clarklake?

Short-term rentals generally operate in Clarklake, but specific permit requirements and restrictions can vary by township and county jurisdiction. Investors should verify current regulations with local authorities in Jackson County and the State of Michigan before purchasing a property. Common areas of regulation include occupancy limits, noise ordinances, parking requirements, and any HOA or lakefront community rules.

When is peak season for Airbnb in Clarklake?

Peak season in Clarklake runs from June through September, with July being the highest-earning month at an average of $5,735 in revenue. August follows closely at $5,177, and September and June also perform well above the annual average. The off-peak season stretches from November through March, when monthly revenues drop to roughly $1,000–$2,100.

How many Airbnbs are there in Clarklake?

As of April 2026, there are 12 active Airbnb listings in Clarklake. This very small supply means the market has limited competition, which can benefit new entrants — particularly those offering well-positioned lakefront properties with in-demand amenities like outdoor furniture, BBQ grills, and lake access.

How is Airbnb revenue calculated in Clarklake?

The annual and monthly revenue figures for Clarklake are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and how actively you manage your listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Clarklake market
• Occupancy rates and average daily rate trends based on actual booking data
• Monthly and annual revenue metrics derived from trailing 12-month performance
• Amenity prevalence data across active listings to benchmark guest expectations
• Data sourced from Rabbu proprietary analytics, combined for consistency and accuracy

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.