Cleburne, TX Airbnb Market Data, Statistics, and Occupancy Rates

Cleburne Short-Term Rental Market Overview

Cleburne, TX is a compact short-term rental market with just 17 active Airbnb listings and an average annual revenue of $19,231 per property. With an ADR of $128 — well below the $276 Texas state average — and occupancy at 35% (slightly above the state's 33%), the market offers an affordable entry point for investors looking at smaller Texas cities. The 284% year-over-year listing growth signals rapidly rising investor interest, though the market is still early-stage with room for differentiation.

Key Market Statistics

According to Rabbu market data, the Cleburne short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Cleburne

Cleburne's low property costs relative to Texas metros, growing demand signals, and limited existing competition make it worth evaluating for investors seeking underserved markets.

Expert Market Assessment

"With an ROI score of 59 out of 100, Cleburne rates as an attractive opportunity — not a slam dunk, but a market with genuine upside for the right investor. Revenue peaks in March ($1,969) and December ($1,717), while September ($1,260) marks the softest stretch, creating a moderate seasonal swing that careful pricing can help smooth. The below-average occupancy stability is the main risk factor, but above-average growth and supply/demand dynamics partially offset that concern. Investors who can differentiate their listings through quality amenities and competitive rates should find meaningful traction here."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Cleburne

Average revenue by month in Cleburne

March leads the year at $1,969 in average revenue, while September bottoms out at $1,260 — a roughly 36% spread between peak and trough that reflects moderate seasonality. The strongest quarters are Q1 and Q4, suggesting spring travel and holiday getaways are the primary demand drivers in Cleburne.

Active Airbnb listings by property size in Cleburne

The market's active inventory is currently concentrated entirely among 1-bedroom listings, with 7 of the 17 total listings falling in that category. The absence of reported data for larger property sizes may signal an opportunity for investors to introduce multi-bedroom options and capture underserved family or group travel demand.

Average daily rate (ADR) by property size in Cleburne

One-bedroom listings in Cleburne command an ADR of $81, which sits well below the market-wide average of $128 — indicating that larger or higher-quality properties are likely driving the overall ADR higher. Investors considering 1-bedroom units should plan pricing strategies around this lower rate tier while exploring whether larger configurations could command a meaningful premium.

Average RevPAN by property size in Cleburne

One-bedroom properties generate a RevPAN of just $19, reflecting the combined effect of a modest $81 ADR and 24% occupancy. This suggests that 1-bedroom units face utilization challenges, and investors may find better per-night yield potential with larger or more differentiated property types.

Average occupancy rates by property size in Cleburne

One-bedroom listings average a 24% occupancy rate, which falls noticeably below the market-wide 35% average. This gap implies that larger or more distinctive properties are achieving significantly higher occupancy, making property type selection a critical decision for cash-flow stability in Cleburne.

Average monthly revenue by property size in Cleburne

One-bedroom units bring in an average of $744 per month, roughly half the market-wide monthly average of $1,602. This significant revenue gap underscores that investors targeting higher monthly returns in Cleburne should consider properties beyond the 1-bedroom segment.

Average annual revenue by property size in Cleburne

At $8,938 per year, 1-bedroom listings earn considerably less than the $19,231 market-wide average annual revenue. Investors looking to maximize return potential in Cleburne should weigh whether a larger property — despite higher acquisition costs — could close this revenue gap and deliver stronger overall yield.

Most common amenities for Airbnb listings in Cleburne

Kitchen and parking are universal at 100% of listings, while washers (77%), backyards (71%), and self check-in (71%) round out the top amenities — signaling that guests expect a home-like, independent stay experience. With lake access at only 18% and pools at 12%, adding these premium amenities could meaningfully differentiate a listing in this small market.

Understanding Cleburne's ROI Score: 59/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Cleburne's ROI score of 59 out of 100 places it in the 'Attractive Opportunity' band, driven by an average revenue-to-price ratio and above-average marks for both market growth and supply/demand balance. The below-average occupancy stability is the primary drag on the score, reflecting seasonal softness and the early-stage nature of this market. Investors should pair these metrics with local regulatory research and property-level underwriting to assess whether the growth trajectory can translate into reliable returns.

Short-Term Rental Regulations in Cleburne

Understanding local STR regulations is essential before investing in Cleburne. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Cleburne, TX may need to obtain a permit or register with the city before listing a property. Investors should verify current requirements directly with the City of Cleburne and Johnson County authorities, as rules can change with growing STR activity.

Key Restrictions

Common restrictions in Texas STR markets include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. HOA covenants can also impose additional limitations, so investors should review any applicable community rules before purchasing a property intended for short-term rental use.

Tax Obligations

Short-term rental hosts in Texas are generally subject to state hotel occupancy tax and may owe local occupancy taxes to the city or county. Many booking platforms collect and remit these taxes automatically, but hosts should confirm their obligations with a tax professional to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Cleburne can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Cleburne's STR market is likely to continue expanding given its above-average market growth trend and favorable supply/demand balance. Revenue seasonality suggests March and December will remain the strongest months, with estimates pointing to ADR potentially edging up 3–5% as the market matures and hosts optimize pricing. Occupancy may fluctuate in the 32–38% range as new supply enters, so investors should plan conservatively around softer months like September and February. Pairing competitive pricing with standout amenities will be key to capturing consistent bookings in a market that's still finding its footing."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Cleburne, TX

What is the average Airbnb occupancy rate in Cleburne?

The average Airbnb occupancy rate in Cleburne is currently 35%, which is slightly above the Texas state average of 33%. Occupancy varies by property size and season, with softer months like September pulling rates down while spring and holiday periods tend to perform better.

How much do Airbnb hosts make in Cleburne?

Airbnb hosts in Cleburne earn an average of $1,602 per month, which translates to approximately $19,231 in average annual revenue based on trailing 12-month booking data. Actual earnings depend on factors like property size, pricing strategy, guest experience, and seasonal demand fluctuations.

Is Cleburne a good market for Airbnb investment?

Cleburne scores a 59 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from above-average growth trends and a favorable supply/demand balance, though occupancy stability is below average. With only 17 active listings and average home values around $402,163, it presents an accessible entry point for investors willing to do their due diligence on local regulations and guest demand drivers.

What is the average daily rate (ADR) for Airbnb in Cleburne?

The average daily rate for Airbnb listings in Cleburne is $128, which is significantly below the Texas state average of $276. This lower ADR reflects the market's positioning as an affordable alternative to larger Texas metros, and it can help attract budget-conscious travelers and drive bookings.

Are short-term rentals legal in Cleburne?

Short-term rentals generally operate in Cleburne, TX, but operators should verify local permit, zoning, and registration requirements with the City of Cleburne. Texas state law is relatively accommodating toward STRs, though individual cities may impose their own restrictions. Checking with local authorities and reviewing any HOA rules before purchasing is strongly recommended.

When is peak season for Airbnb in Cleburne?

Based on trailing 12-month revenue data, March is the peak month for Airbnb in Cleburne with average revenue of $1,969, followed by May ($1,818) and December ($1,717). The slowest month is September at $1,260. This seasonal pattern suggests spring and holiday periods drive the strongest demand.

How many Airbnbs are there in Cleburne?

As of April 2026, there are 17 active Airbnb listings in Cleburne. The market has seen 284% year-over-year growth in listings, indicating rapidly increasing investor interest. Despite this growth, the total supply remains very small, leaving room for new entrants to establish themselves.

How is Airbnb revenue calculated in Cleburne?

The annual and monthly revenue figures for Cleburne are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll up the results to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Cleburne and surrounding areas
• Average daily rates, occupancy rates, and RevPAN metrics across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from Rabbu proprietary analytics and third-party providers for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations may change; always verify current rules with local authorities before investing. Individual property results will vary based on location, quality, pricing strategy, and management.