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Rabbu ROI Score
Cleveland presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Cleveland, SC is a small but growing short-term rental market with 25 active Airbnb listings and average annual revenue of $20,058 per property. While the average daily rate of $170 sits well below South Carolina's $358 state average, the market's favorable supply/demand balance and 60% year-over-year listing growth suggest rising investor interest. With average home values around $480,292, investors will need to be selective to achieve strong returns, but the market's natural appeal — including lake access and outdoor amenities — positions it as an emerging destination worth watching.
According to Rabbu market data, the Cleveland short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 25 |
| Average Daily Rate (ADR) | vs. $358 state avg. | $170 |
| Average Occupancy Rate | vs. 38% state avg. | 28% |
| RevPAN | ADR * Occupancy Rate | $46 |
| Average Monthly Revenue | Historical 12-month average | $1,671 |
| Average Annual Revenue | Historical 12-month average | $20,058 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Cleveland's favorable supply/demand dynamics and growing listing base attract investors seeking early-mover advantages in a still-developing South Carolina STR market.
Key investment factors
"Cleveland earns a Competitive Opportunity designation with an ROI score of 54 out of 100, reflecting a market where demand is genuine but profitability requires careful deal selection. The below-average revenue-to-price ratio — driven by home values near $480,000 against $20,058 in average annual revenue — means investors need to find properties priced below the market median or capable of outperforming on nightly rates. Seasonality is moderate: revenue spans from a January low of $1,015 to an October high of $1,990, with the May-through-November stretch delivering consistently stronger performance. For investors willing to optimize pricing and target the right property size, Cleveland offers genuine upside in a market that isn't yet crowded."
— Rabbu Market Analysis Team
Cleveland's revenue peaks in October at $1,990 and bottoms out in January at $1,015, representing a roughly 2:1 spread between the strongest and weakest months. The May-through-November stretch consistently delivers $1,800+ in monthly revenue, indicating that while there is seasonality, the high-earning window is fairly broad.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,015 |
| February |
|
$1,254 |
| March |
|
$1,738 |
| April |
|
$1,672 |
| May |
|
$1,833 |
| June |
|
$1,841 |
| July |
|
$1,840 |
| August |
|
$1,721 |
| September |
|
$1,790 |
| October |
|
$1,990 |
| November |
|
$1,811 |
| December |
|
$1,548 |
One-bedroom listings dominate Cleveland's supply with 11 of the 25 active properties, while 2-bedroom and 3-bedroom listings each account for 6. The relatively thin supply of larger properties could represent an opportunity for investors willing to offer more space, particularly given 3-bedrooms' higher revenue potential.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
11 |
| 2 bedrooms |
|
6 |
| 3 bedrooms |
|
6 |
ADR scales meaningfully with size in Cleveland: 1-bedrooms average $124, 2-bedrooms $141, and 3-bedrooms command $197 per night — a 59% premium over the smallest units. The jump from 2 to 3 bedrooms ($56 more per night) is particularly notable, suggesting guests place a premium on additional space in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$124 |
| 2 bedrooms |
|
$141 |
| 3 bedrooms |
|
$197 |
Despite commanding the lowest nightly rate, 1-bedroom properties deliver the highest RevPAN at $47, thanks to their significantly stronger occupancy. Three-bedroom listings produce just $22 in RevPAN, meaning their higher ADR doesn't compensate for the 12% occupancy rate — a critical consideration for investors focused on per-night yield.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$47 |
| 2 bedrooms |
|
$32 |
| 3 bedrooms |
|
$22 |
Occupancy drops sharply as property size increases: 1-bedrooms fill 38% of available nights, 2-bedrooms 23%, and 3-bedrooms just 12%. For investors prioritizing consistent cash flow, smaller units offer far more reliable booking volume, though the trade-off is a lower per-booking revenue.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
38% |
| 2 bedrooms |
|
23% |
| 3 bedrooms |
|
12% |
Three-bedroom properties lead in monthly revenue at $2,054, followed by 2-bedrooms at $1,795 and 1-bedrooms at $1,339. While larger units earn more in absolute dollars, the gap isn't dramatic — and when weighed against higher acquisition and operating costs, 1-bedroom properties may offer competitive margins.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,339 |
| 2 bedrooms |
|
$1,795 |
| 3 bedrooms |
|
$2,054 |
Annual revenue ranges from $16,070 for 1-bedroom properties to $24,658 for 3-bedrooms, a $8,588 spread. Three-bedroom units deliver the highest gross revenue, but investors should weigh this against home values and operating expenses to determine which configuration offers the best net return for their budget.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$16,070 |
| 2 bedrooms |
|
$21,543 |
| 3 bedrooms |
|
$24,658 |
Parking (96%) and kitchen access (92%) are near-universal in Cleveland's listings, establishing them as baseline expectations rather than differentiators. Outdoor-oriented amenities like BBQ grills (60%), outdoor furniture (60%), and backyards (56%) are prevalent, reflecting guest demand for nature-forward stays — while hot tubs (20%) and lake access (12%) remain less common and could serve as competitive differentiators.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
96% |
| Kitchen |
|
92% |
| Dryer |
|
68% |
| Self Check-in |
|
68% |
| Washer |
|
64% |
| BBQ Grill |
|
60% |
| Outdoor Furniture |
|
60% |
| Backyard |
|
56% |
| Patio or Balcony |
|
56% |
| Workspace |
|
44% |
| Pets |
|
24% |
| Hot Tub |
|
20% |
| Waterfront |
|
16% |
| Lake Access |
|
12% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Cleveland Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Above average | 15% |
Cleveland's ROI score of 54 out of 100 places it in the Competitive Opportunity band, signaling that while the market has genuine demand drivers, profitability isn't automatic. The below-average revenue-to-price ratio is the primary drag — with home values averaging $480,292 and annual revenue around $20,058, the gross yield requires careful deal sourcing to make the numbers work. On the upside, the above-average supply/demand balance and average occupancy stability suggest the market isn't overcrowded, so investors who pair selective acquisitions with thorough local regulatory research can find deals that outperform the headline metrics.
Understanding local STR regulations is essential before investing in Cleveland. Here's the current regulatory landscape:
Short-term rental operators in Cleveland, SC should verify whether Greenville County or the state of South Carolina requires a permit, business license, or registration for STR activity. Requirements can vary by jurisdiction, so checking with local planning and zoning offices before purchasing is strongly recommended.
Common STR restrictions in South Carolina communities may include occupancy limits, noise ordinances, parking requirements, and minimum stay durations. HOA rules can also impose additional limitations on short-term rental activity, so investors should review any applicable covenants or community guidelines before committing to a property.
South Carolina imposes accommodations tax obligations on short-term rentals, and hosts may also be subject to local sales or hospitality taxes. Many booking platforms collect and remit state-level taxes automatically, but investors should confirm local tax responsibilities with a qualified advisor.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Cleveland can provide current regulatory guidance.
Financing an Airbnb investment in Cleveland requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Cleveland's STR market is likely to see continued supply growth as investor interest builds, though demand should keep pace given the area's above-average supply/demand balance. Occupancy rates, currently at 28%, may settle in the 25–32% range as new listings enter the market and seasonal patterns stabilize. ADR could see modest increases of 2–5% as hosts refine pricing strategies for the area's peak fall season, with October historically delivering the strongest revenue at $1,990. Investors should plan for softer winter months — January averages just $1,015 — and budget accordingly."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture recent market shifts or emerging trends. Local regulations, HOA rules, and tax obligations vary and should be verified independently before investing.
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