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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Cloudcroft presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Cloudcroft, NM is a mountain-retreat market that draws visitors seeking cool elevations and outdoor recreation in southern New Mexico. With 109 active Airbnb listings and an average annual revenue of $21,940, the market offers modest but steady income potential — though a 27% occupancy rate (below the 36% state average) and an average daily rate of $185 signal that selective deal sourcing matters here. Listing growth has been aggressive at 87% year-over-year, which intensifies competition and makes property selection and pricing strategy critical for new investors.
According to Rabbu market data, the Cloudcroft short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 109 |
| Average Daily Rate (ADR) | vs. $249 state avg. | $185 |
| Average Occupancy Rate | vs. 36% state avg. | 27% |
| RevPAN | ADR * Occupancy Rate | $50 |
| Average Monthly Revenue | Historical 12-month average | $1,828 |
| Average Annual Revenue | Historical 12-month average | $21,940 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Cloudcroft appeals to investors looking for a mountain-vacation niche with growing demand, though tighter competition and lower occupancy require careful deal selection.
Key investment factors
"Cloudcroft represents a competitive opportunity where the numbers reward patience and precision rather than passive investing. Revenue peaks sharply in July ($2,921) and December ($2,401), with softer months like February ($1,055) and April ($1,039) pulling annual figures down — a pattern that demands budgeting for pronounced off-season dips. The rapid 87% year-over-year supply growth paired with below-average revenue-to-price and supply/demand ratios means investors should focus on differentiated, larger properties that capture the strongest RevPAN and build a cash-flow buffer for quieter stretches."
— Rabbu Market Analysis Team
Cloudcroft's revenue cycle is heavily seasonal, peaking in July at $2,921 and hitting its lowest point in April at $1,039 — a nearly 3:1 spread that investors must plan for. December ($2,401) provides a welcome secondary peak, while the February-through-April stretch represents the softest earning window.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,447 |
| February |
|
$1,055 |
| March |
|
$1,772 |
| April |
|
$1,039 |
| May |
|
$1,478 |
| June |
|
$1,847 |
| July |
|
$2,921 |
| August |
|
$2,559 |
| September |
|
$1,946 |
| October |
|
$1,866 |
| November |
|
$1,604 |
| December |
|
$2,401 |
Two-bedroom properties dominate Cloudcroft's supply with 41 listings, followed by 3-bedrooms (25) and 1-bedrooms (24), while 4-bedroom homes are the least represented at just 14 units. The relatively thin supply of larger properties, combined with their stronger revenue metrics, may signal an opportunity for investors willing to acquire or develop 4-bedroom cabins.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
24 |
| 2 bedrooms |
|
41 |
| 3 bedrooms |
|
25 |
| 4 bedrooms |
|
14 |
ADR scales sharply with size in Cloudcroft — from $113 for 1-bedroom listings up to $321 for 4-bedroom properties, nearly tripling across the range. The jump from 3-bedrooms ($209) to 4-bedrooms ($321) is especially pronounced, suggesting that larger groups are willing to pay a significant premium for more space.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$113 |
| 2 bedrooms |
|
$160 |
| 3 bedrooms |
|
$209 |
| 4 bedrooms |
|
$321 |
Revenue per available night climbs steadily from $31 for 1-bedroom units to $90 for 4-bedroom properties, confirming that larger homes generate meaningfully more revenue even after factoring in occupancy. The 4-bedroom RevPAN is nearly triple that of a 1-bedroom, making it the clear standout for income-focused investors.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$31 |
| 2 bedrooms |
|
$40 |
| 3 bedrooms |
|
$51 |
| 4 bedrooms |
|
$90 |
Occupancy rates across property sizes are remarkably flat, ranging from 25% for 2- and 3-bedroom listings to 28% for 1- and 4-bedroom properties. This consistency means revenue differences between sizes are driven almost entirely by nightly rate rather than booking frequency, so investors can focus on ADR optimization.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
28% |
| 2 bedrooms |
|
25% |
| 3 bedrooms |
|
25% |
| 4 bedrooms |
|
28% |
Monthly revenue ranges from $1,189 for 1-bedroom listings to $3,818 for 4-bedroom properties, with each step up in bedrooms yielding a substantial income increase. The gap between 3-bedrooms ($2,609) and 4-bedrooms ($3,818) — roughly $1,200 per month — makes a compelling case for investing in the largest configurations.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,189 |
| 2 bedrooms |
|
$1,732 |
| 3 bedrooms |
|
$2,609 |
| 4 bedrooms |
|
$3,818 |
Four-bedroom properties lead annual revenue at $45,815, more than double the $20,792 generated by 2-bedroom listings and over three times the $14,274 from 1-bedrooms. For investors targeting the strongest return potential in Cloudcroft, the data clearly favors larger properties that can command premium nightly rates.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$14,274 |
| 2 bedrooms |
|
$20,792 |
| 3 bedrooms |
|
$31,308 |
| 4 bedrooms |
|
$45,815 |
Kitchen (96%), parking (90%), and self check-in (86%) are near-universal in Cloudcroft — table stakes rather than differentiators. Outdoor-focused amenities like patios (82%), BBQ grills (73%), and outdoor furniture (68%) reflect the mountain-retreat guest expectation, while hot tubs (4%) and EV chargers (6%) remain rare and could serve as meaningful competitive advantages for new listings.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
96% |
| Parking |
|
90% |
| Self Check-in |
|
86% |
| Patio or Balcony |
|
82% |
| BBQ Grill |
|
73% |
| Washer |
|
70% |
| Outdoor Furniture |
|
68% |
| Dryer |
|
65% |
| Backyard |
|
51% |
| Workspace |
|
45% |
| Pets |
|
42% |
| EV Charger |
|
6% |
| Hot Tub |
|
4% |
| Gym |
|
2% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Cloudcroft Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Below average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Below average | 15% |
Cloudcroft's ROI Score of 50 out of 100 places it in the "Competitive Opportunity" band, meaning the market has genuine demand but requires sharper deal selection to achieve strong returns. The below-average revenue-to-price ratio and supply/demand balance reflect the combination of rising home values and rapid listing growth, while average occupancy stability and an above-average growth trend offer some encouragement for patient investors. Pairing this data with thorough local regulatory research and a focus on higher-earning property sizes will be essential for maximizing investment outcomes.
Understanding local STR regulations is essential before investing in Cloudcroft. Here's the current regulatory landscape:
Short-term rental operators in Cloudcroft, New Mexico may need to register or obtain a permit before listing their property. Investors should verify current requirements directly with the Village of Cloudcroft and the State of New Mexico, as local STR regulations can change.
Common restrictions in mountain communities like Cloudcroft can include occupancy limits based on property size, minimum-stay requirements during certain seasons, noise ordinances, and parking regulations to manage neighborhood impact. HOA rules may impose additional constraints in some subdivisions, so reviewing covenants before purchasing is essential.
Short-term rental hosts in New Mexico are typically subject to gross receipts tax and may owe local lodgers' tax. Many booking platforms collect and remit some taxes on behalf of hosts, but operators should confirm their full obligations with the New Mexico Taxation and Revenue Department.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Cloudcroft can provide current regulatory guidance.
Financing an Airbnb investment in Cloudcroft requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Cloudcroft's above-average market growth trend suggests continued investor and guest interest, though the rapid supply expansion may keep occupancy rates in the 25–30% range unless demand catches up. Summer months — particularly July — should remain the revenue anchor, with winter holidays providing a secondary peak. ADR may hold steady or see modest 1–3% increases as hosts differentiate through amenities and larger properties, but investors should plan conservatively around the market's pronounced seasonality and competitive supply environment."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and market conditions may have shifted since the most recent update. Local regulations, HOA rules, and tax obligations can change; investors should verify current requirements before purchasing.
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