College Place, WA Airbnb Market Data, Statistics, and Occupancy Rates

College Place Short-Term Rental Market Overview

College Place, WA is a compact short-term rental market with just 35 active Airbnb listings and an average annual revenue of $28,076 per property. While the average daily rate of $183 sits well below Washington's $393 state average, property values around $504,645 create a revenue-to-price ratio that keeps the market in "Attractive Opportunity" territory with an ROI score of 56 out of 100. The market's small supply and proximity to Walla Walla University suggest demand tied to campus events, family visits, and regional tourism in the Walla Walla Valley.

Key Market Statistics

According to Rabbu market data, the College Place short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider College Place

College Place offers an accessible entry point with relatively affordable home prices and a niche demand base driven by the local university community and Walla Walla Valley tourism.

Expert Market Assessment

"College Place presents a moderate opportunity best suited for investors comfortable with pronounced seasonality and below-average occupancy. Revenue peaks from June through October — with September topping out at $3,295 — while January and February dip below $1,010, creating a wide seasonal spread that demands careful cash-flow planning. The 56-out-of-100 ROI score reflects an average revenue-to-price ratio and average supply/demand balance, offset by occupancy stability that trails the state benchmark. For an investor who can manage costs through slower winter months and capitalize on the warmer season's demand, the market offers a realistic path to returns without the intense competition found in larger Washington metros."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in College Place

Average revenue by month in College Place

College Place shows sharp seasonality, with September ($3,295) and August ($3,185) delivering more than triple the revenue of January ($979) and February ($1,009). Investors should budget for winter troughs and plan to capture maximum revenue during the June-through-October peak window.

Active Airbnb listings by property size in College Place

Three-bedroom properties dominate the market with 13 of 35 listings, while 4-bedroom units are the most underrepresented at just 5 listings. The relatively thin supply across all sizes — especially 2-bedrooms with only 6 listings — could signal entry opportunities for well-positioned properties.

Average daily rate (ADR) by property size in College Place

ADR climbs steadily from $93 for 1-bedroom units to $224 for 4-bedroom properties, with 3-bedrooms commanding $199 per night. The jump from 1-bedroom to 2-bedroom pricing ($93 to $154) represents the steepest relative increase, suggesting 2-bedrooms may offer a favorable rate-to-acquisition-cost balance.

Average RevPAN by property size in College Place

Two-bedroom listings lead RevPAN at $47 per available night, slightly edging out 4-bedrooms at $46 and 3-bedrooms at $42, while 1-bedrooms trail at $27. The strong RevPAN for 2-bedrooms — driven by higher occupancy rather than peak rates — makes them a compelling option for consistent per-night yield.

Average occupancy rates by property size in College Place

Smaller properties fill more consistently, with 2-bedrooms leading at 31% occupancy and 1-bedrooms close behind at 29%, while both 3- and 4-bedroom units sit at 21%. This 10-percentage-point gap means investors in larger properties should expect more vacant nights and price accordingly to maintain cash flow.

Average monthly revenue by property size in College Place

Three-bedroom listings generate the highest average monthly revenue at $2,540, nearly tied with 4-bedrooms at $2,524, while 1-bedrooms bring in $1,497 per month. The minimal gap between 3- and 4-bedroom revenue suggests that upgrading to a larger property may not meaningfully boost monthly income in this market.

Average annual revenue by property size in College Place

Three-bedroom properties top annual revenue at $30,482, with 4-bedrooms close behind at $30,293 — both roughly 70% higher than the $17,967 generated by 1-bedroom units. For investors seeking the strongest absolute return, the 3-bedroom configuration offers the best revenue potential relative to its dominant supply position.

Most common amenities for Airbnb listings in College Place

Every listing in College Place offers a kitchen and parking (100%), and nearly all include a backyard and self check-in (97% each), reflecting a market geared toward self-sufficient, drive-in guests. A dedicated workspace appears in 71% of listings, while hot tubs (37%) and pet-friendliness (34%) represent potential differentiators for hosts looking to stand out.

Understanding College Place's ROI Score: 56/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

College Place's ROI score of 56 out of 100 places it in the "Attractive Opportunity" band, reflecting an average revenue-to-price ratio and balanced supply/demand dynamics tempered by below-average occupancy stability. The market's growth trend rates as average, meaning supply and demand are expanding at a sustainable but not exceptional pace. Investors should pair these metrics with thorough local regulatory research and realistic cash-flow modeling — especially around winter months — to determine whether the opportunity aligns with their return targets.

Short-Term Rental Regulations in College Place

Understanding local STR regulations is essential before investing in College Place. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in College Place, WA may need to obtain a business license or STR permit from the city. Investors should verify current registration requirements directly with the City of College Place and Walla Walla County before listing a property.

Key Restrictions

Common restrictions in Washington communities can include occupancy limits, minimum stay requirements, noise ordinances, and parking provisions. HOA rules may also apply to certain neighborhoods, and investors should confirm whether any permit caps or zoning restrictions are in effect locally.

Tax Obligations

Short-term rental hosts in Washington State are typically subject to state sales tax, local lodging taxes, and any applicable tourism-related assessments. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with a tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in College Place can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, College Place is likely to see continued seasonal swings, with summer and early fall months generating roughly three times the revenue of winter lows. The 53% year-over-year growth in active listings signals rising investor interest, though occupancy — currently at 25% versus the 36% state average — will need to stabilize for the market to sustain that expansion without softening returns. Investors entering now should plan for ADR to hold steady in the $175–$195 range, with occupancy potentially settling around 25–30% as new supply is absorbed."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in College Place, WA

What is the average Airbnb occupancy rate in College Place?

The average occupancy rate for Airbnb listings in College Place is currently 25%, which falls below the Washington state average of 36%. Occupancy varies by property size, with 2-bedroom units performing best at 31% and larger 3- and 4-bedroom properties averaging around 21%. Seasonal demand patterns heavily influence these figures, with the strongest bookings occurring from late spring through early fall.

How much do Airbnb hosts make in College Place?

Airbnb hosts in College Place earn an average of $2,339 per month and roughly $28,076 per year based on trailing 12-month performance data. Earnings vary significantly by property size — 3-bedroom listings lead with about $30,482 annually, while 1-bedroom units average closer to $17,967. Peak months like August and September can bring in over $3,100, whereas winter months may drop below $1,100.

Is College Place a good market for Airbnb investment?

College Place earns an ROI score of 56 out of 100 on Rabbu, rated as an "Attractive Opportunity." The market benefits from an average revenue-to-price ratio and manageable competition with just 35 active listings. The main considerations are below-average occupancy stability and significant seasonal revenue swings. Investors who can weather quieter winter months and optimize pricing during the strong summer-fall season will find a realistic path to returns here.

What is the average daily rate (ADR) for Airbnb in College Place?

The average daily rate in College Place is $183, well below the Washington state average of $393. ADR scales with property size: 1-bedroom listings average $93 per night, 2-bedrooms come in at $154, 3-bedrooms at $199, and 4-bedroom properties command the highest rate at $224 per night. These more modest rates reflect the market's smaller-town positioning compared to major Washington destinations.

Are short-term rentals legal in College Place?

Short-term rentals operate in College Place, with 35 active Airbnb listings currently on the market. However, investors should verify all local permitting, zoning, and licensing requirements directly with the City of College Place and Walla Walla County, as regulations can change. Consulting a local real estate attorney or the city planning department before purchasing is always a smart step.

When is peak season for Airbnb in College Place?

Peak season in College Place runs from June through October, with September delivering the highest average monthly revenue at $3,295. August follows closely at $3,185, and June reaches $3,180. The off-peak months are December through February, when average revenue dips to between $979 and $1,126. This roughly 3:1 ratio between peak and trough months means seasonal pricing strategies are essential.

How many Airbnbs are there in College Place?

There are currently 35 active Airbnb listings in College Place as of April 2026. The supply has grown 53% year-over-year, indicating increasing investor interest. Three-bedroom properties make up the largest share at 13 listings, followed by 1-bedrooms (8), 2-bedrooms (6), and 4-bedrooms (5).

How is Airbnb revenue calculated in College Place?

The annual and monthly revenue figures for College Place are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical data. Individual results can vary based on property quality, pricing strategy, and how well the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the College Place market
• Average daily rates, occupancy rates, and RevPAN metrics tracked over time
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Property size breakdowns for listings, rates, occupancy, and revenue
• Data sourced from Rabbu proprietary analytics and Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations can change — always verify current requirements before investing.