College Station, TX Airbnb Market Data, Statistics, and Occupancy Rates

College Station Short-Term Rental Market Overview

College Station's short-term rental market is shaped heavily by Texas A&M University, with demand clustering around football weekends, graduation, and other campus events. With 261 active Airbnb listings and an average annual revenue of $23,778, the market rewards investors who can capture high-rate event weekends even as overall occupancy sits at 28%—below the Texas state average of 33%. The 138% year-over-year growth in active listings signals strong investor interest, though it also means competition is intensifying and selective deal sourcing matters more than ever.

Key Market Statistics

According to Rabbu market data, the College Station short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider College Station

College Station appeals to investors because of its university-driven, event-heavy demand cycle that can generate premium nightly rates during peak weekends despite lower overall occupancy.

Expert Market Assessment

"College Station presents a competitive but event-dependent opportunity, scoring 50 out of 100 on Rabbu's ROI scale. Revenue is heavily seasonal—November leads at $3,134 in average monthly revenue while January bottoms out at just $1,036, a threefold swing that underscores the market's reliance on the university calendar. Investors targeting larger properties can capture outsized nightly rates, but the below-average occupancy stability means cash flow between peak weekends requires active management and smart pricing. For those willing to navigate the seasonality and increasing competition from 138% listing growth, well-positioned properties near campus still offer meaningful upside."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in College Station

Average revenue by month in College Station

Revenue in College Station swings dramatically with the university calendar—November peaks at $3,134 while January bottoms out at $1,036, a 3x spread that highlights the market's event-driven seasonality. A secondary spring bump in May ($2,523) coincides with graduation, giving investors two distinct high-earning windows to build strategy around.

Active Airbnb listings by property size in College Station

Three-bedroom properties dominate supply with 77 listings, closely followed by 2-bedrooms (70) and 4-bedrooms (51), while studios (7) and 5-bedrooms (10) remain relatively scarce. The limited supply of larger 5-bedroom homes, paired with their strong revenue figures, could signal an opportunity for investors willing to target the group-travel segment.

Average daily rate (ADR) by property size in College Station

ADR scales steeply with size in College Station—jumping from $97 for studios to $725 for 5-bedroom properties, with a notable inflection point at 3 bedrooms ($276) where rates more than double from the 2-bedroom tier ($127). This premium reflects group demand around game days and events, where larger homes command outsized per-night pricing.

Average RevPAN by property size in College Station

RevPAN climbs steadily from $22 for studios to $103 for 5-bedroom properties, indicating that larger units generate substantially more revenue per available night even after accounting for their lower occupancy rates. Four-bedroom properties at $96 RevPAN offer a compelling middle ground, delivering strong per-night revenue with somewhat more manageable acquisition costs than 5-bedroom homes.

Average occupancy rates by property size in College Station

Occupancy is highest among 2-bedroom (34%) and 1-bedroom (32%) units, which attract more consistent midweek and non-event bookings, while larger 5-bedroom properties fill just 14% of available nights. This pattern suggests smaller units offer steadier cash flow, whereas larger properties rely on fewer but much higher-value bookings to generate their returns.

Average monthly revenue by property size in College Station

Monthly revenue ranges from $870 for studios to $4,043 for 5-bedroom homes, with each step up in bedrooms delivering meaningful incremental income. The jump from 3-bedroom ($2,187) to 4-bedroom ($2,732) represents a solid $545 monthly increase, making mid-to-large properties the revenue sweet spot in this event-driven market.

Average annual revenue by property size in College Station

Five-bedroom properties lead with $48,523 in average annual revenue—nearly three times the $16,458 earned by 1-bedroom units—making them the highest-grossing configuration in College Station. However, when weighed against acquisition costs and lower occupancy (14%), investors should carefully model their return assumptions; 4-bedroom units at $32,793 annually may offer a more balanced risk-reward profile.

Most common amenities for Airbnb listings in College Station

Kitchens (97%) and parking (96%) are near-universal in College Station listings, reflecting the car-dependent nature of the market and guests' expectations for a home-like stay. Outdoor amenities like backyards (64%), patios (59%), and BBQ grills (51%) are prevalent, likely catering to the tailgate and gameday culture, while pools (24%) and hot tubs (10%) remain differentiators that could help a listing stand out.

Understanding College Station's ROI Score: 50/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

College Station's ROI Score of 50 out of 100 places it in the 'Competitive Opportunity' band, meaning investor interest and demand are present but profitability requires careful deal selection. The revenue-to-price ratio is average given home values near $570,398 against annual revenues of roughly $23,778, while below-average occupancy stability reflects the market's heavy reliance on event-driven bookings. Pairing this data with thorough local regulatory research and a clear strategy for managing off-peak vacancies will be key to making the numbers work.

Short-Term Rental Regulations in College Station

Understanding local STR regulations is essential before investing in College Station. Here's the current regulatory landscape:

Permit Requirements

College Station, Texas may require short-term rental operators to obtain a permit or register with the city before hosting guests. Investors should verify current requirements directly with the City of College Station's planning or permitting office, as rules can change with new ordinances.

Key Restrictions

Common restrictions in Texas STR markets include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. Homeowner association rules can be particularly relevant in College Station's newer subdivisions, so reviewing any HOA covenants before purchasing is strongly recommended.

Tax Obligations

Short-term rental hosts in Texas are generally required to collect and remit the state hotel occupancy tax as well as any applicable local hotel taxes. Platforms like Airbnb often handle state-level collection automatically, but hosts should confirm their obligations with the City of College Station and the Texas Comptroller's office.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in College Station can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, expect College Station's pronounced seasonality to persist, with November and October continuing as peak revenue months tied to the Aggie football schedule and fall events. ADR could see modest increases in the range of 2–4% for larger properties that cater to groups, but the rapid 138% supply growth may put downward pressure on occupancy unless demand keeps pace. Investors should anticipate average occupancy rates hovering around 26–30% market-wide, with higher fill rates concentrated in 1- and 2-bedroom units. Careful pricing strategy during off-peak months—particularly January and June—will be essential for maintaining cash flow."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in College Station, TX

What is the average Airbnb occupancy rate in College Station?

The average Airbnb occupancy rate in College Station is currently 28%, which falls below the Texas state average of 33%. Occupancy varies significantly by property size—2-bedroom units lead at 34%, while 5-bedroom properties average just 14%. The lower overall rate reflects the market's event-driven nature, where high-demand weekends are offset by quieter midweek and off-season periods.

How much do Airbnb hosts make in College Station?

On average, Airbnb hosts in College Station earn approximately $1,981 per month or $23,778 per year based on trailing 12-month performance data. Revenue varies substantially by property size: studios average around $870 per month, while 5-bedroom homes can bring in roughly $4,043 monthly. Peak months like November can yield over $3,134, whereas slower months like January may drop to around $1,036.

Is College Station a good market for Airbnb investment?

College Station scores 50 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. The market benefits from strong, recurring demand tied to Texas A&M University events, but higher competition from rapid listing growth (138% year-over-year) and below-average occupancy stability mean investors need to be selective. Larger properties that serve group travelers during game weekends and graduations tend to perform best, though managing cash flow during off-peak months requires active pricing strategies.

What is the average daily rate (ADR) for Airbnb in College Station?

The average daily rate for Airbnb listings in College Station is $262, slightly below the Texas state average of $276. ADR scales significantly with property size—studios average $97 per night, while 5-bedroom properties command $725. This steep premium for larger homes reflects the group-travel demand driven by university events.

Are short-term rentals legal in College Station?

Short-term rentals generally operate in College Station, TX, though local regulations may require permits, registration, or compliance with specific zoning rules. As with many Texas cities, rules can evolve, so prospective investors should check directly with the City of College Station's planning department and review any applicable HOA restrictions before purchasing a property for STR use.

When is peak season for Airbnb in College Station?

Peak season in College Station aligns closely with the Texas A&M football season and fall university events. November is the highest-earning month at $3,134 in average revenue, followed by October at $2,771 and September at $2,609. A secondary peak occurs in May ($2,523), likely driven by graduation. The slowest months are January ($1,036) and February ($1,204).

How many Airbnbs are there in College Station?

As of April 2026, there are 261 active Airbnb listings in College Station. The market has seen significant growth, with active listings increasing 138% year-over-year. Three-bedroom properties are the most common (77 listings), followed by 2-bedrooms (70) and 4-bedrooms (51).

How is Airbnb revenue calculated in College Station?

The annual and monthly revenue figures for College Station are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for College Station and surrounding areas
• Occupancy rates, average daily rates, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Home value data from the Zillow Home Value Index (ZHVI) for investment cost context
• Data aggregated from multiple providers and Rabbu proprietary analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, zoning requirements, and HOA restrictions can change and may impact your ability to operate a short-term rental. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.