Coloma, MI Airbnb Market Data, Statistics, and Occupancy Rates

Coloma Short-Term Rental Market Overview

Coloma, MI earns an ROI score of 78 out of 100, placing it firmly in "Standout Opportunity" territory for short-term rental investors. With an average daily rate of $396—well above Michigan's $350 state average—and average annual revenue of $51,444, this small lakeside market punches above its weight. The above-average revenue-to-price ratio, paired with average home values around $414,573, creates an attractive entry point for investors seeking seasonal rental income near Southwest Michigan's popular beaches and vineyards.

Key Market Statistics

According to Rabbu market data, the Coloma short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Coloma

Coloma attracts STR investors because of its strong revenue-to-price ratio and seasonal tourism appeal along Michigan's southwestern lakeshore.

Expert Market Assessment

"This market presents a compelling seasonal opportunity for investors comfortable with pronounced revenue swings. Peak months from June through September account for the lion's share of annual earnings, with July alone averaging over $11,000—roughly seven times the February low of $1,574. The above-average revenue-to-price ratio and strong growth trend offset the below-average supply/demand balance, which reflects the 77% surge in active listings. Investors who price strategically during shoulder months and target 4-bedroom configurations can position themselves to capture the best returns in Coloma."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Coloma

Average revenue by month in Coloma

Coloma's revenue is heavily seasonal, with July ($11,008) and August ($9,505) driving the bulk of annual income while winter months like February ($1,574) represent the low point—a spread of nearly 7x between peak and trough. Investors should budget for lean winters and capitalize aggressively on the June-through-September window that accounts for the majority of earnings.

Active Airbnb listings by property size in Coloma

Supply is distributed relatively evenly across bedroom counts, with 2-bedroom (14) and 3-bedroom (13) listings leading, followed by 4-bedroom (11) and tied counts of 7 each for 1- and 5-bedroom units. The balanced distribution means no single size dominates, though the strong revenue performance of 4-bedroom homes suggests that segment may still be underserved relative to demand.

Average daily rate (ADR) by property size in Coloma

ADR scales dramatically with property size: 1-bedroom listings average $94 per night while 4-bedroom properties command $719, representing the steepest jump in the market. Five-bedroom homes come in slightly lower at $613, suggesting the premium-to-cost trade-off is strongest at the 4-bedroom level where nightly rates peak.

Average RevPAN by property size in Coloma

Four-bedroom properties deliver the highest RevPAN at $179, more than double the next-best 5-bedroom category at $85 and far ahead of smaller configurations like 1-bedrooms at $34. This gap highlights 4-bedroom units as the most efficient earners on a per-available-night basis, factoring in both rate and occupancy.

Average occupancy rates by property size in Coloma

One-bedroom properties achieve the highest occupancy at 36%, likely driven by lower price points attracting a wider pool of travelers, while 5-bedroom homes lag at just 14%. Mid-range 2- to 4-bedroom listings cluster between 24% and 28%, suggesting that larger properties compensate for lower fill rates with substantially higher nightly pricing.

Average monthly revenue by property size in Coloma

Four-bedroom properties are the top monthly earners at $7,560, followed by 5-bedroom homes at $6,896—both well above the 1- to 3-bedroom range of $2,546 to $2,970. The revenue gap between 3-bedroom and 4-bedroom listings is particularly dramatic, more than doubling, which makes the jump to a larger property a potentially significant revenue lever.

Average annual revenue by property size in Coloma

At $90,730 per year, 4-bedroom properties generate nearly three times the annual revenue of a 2-bedroom ($32,599) and outpace even 5-bedroom homes by roughly $8,000. Investors targeting the highest absolute return potential in Coloma should focus on 4-bedroom configurations, which offer the strongest combination of premium ADR and sufficient demand.

Most common amenities for Airbnb listings in Coloma

Parking (100%), kitchens (98%), and self check-in (93%) are near-universal in Coloma, establishing a high baseline for guest expectations. Outdoor-oriented amenities like backyards (91%), BBQ grills (87%), and lake access (47%) signal that guests prioritize an outdoor vacation experience—properties lacking these features may struggle to compete.

Understanding Coloma's ROI Score: 78/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Coloma's ROI score of 78 out of 100 lands it in the "Standout Opportunity" band, driven primarily by an above-average revenue-to-price ratio—annual revenue of $51,444 against home values of $414,573 creates an attractive yield profile. Occupancy stability is rated average and the supply/demand balance sits below average due to rapid listing growth (77% YoY), so investors should monitor competitive dynamics closely. Pairing this data with thorough local regulatory research and a realistic seasonal cash-flow model will give the clearest picture of actual return potential.

Short-Term Rental Regulations in Coloma

Understanding local STR regulations is essential before investing in Coloma. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Coloma, Michigan may need to obtain a permit or register their property with local authorities before listing. Investors should verify current requirements directly with the City of Coloma and Berrien County, as rules can change and may differ for properties in unincorporated areas.

Key Restrictions

Common restrictions in Michigan STR markets can include occupancy limits based on bedroom count, minimum stay requirements, noise ordinances, parking mandates, and signage rules. Investors should also check whether any HOA covenants or local zoning designations apply to the specific property they're considering.

Tax Obligations

Michigan imposes a 6% state use tax and may require collection of local accommodations or tourism taxes on short-term rentals. Many booking platforms collect and remit some taxes on behalf of hosts, but operators should confirm their full obligations with a local tax advisor to ensure compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Coloma can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Coloma's pronounced summer seasonality—July revenue tops $11,000 per listing on average—suggests demand will continue to be driven by warm-weather tourism over the next 12–18 months. Above-average market growth trends point to ADR increases in the range of 3–5%, particularly for larger properties that already command premium nightly rates. Occupancy, currently at 26% market-wide, may see modest improvement as the listing base matures, though investors should plan cash reserves around the quieter winter months when revenue dips below $2,000. We estimate annual revenue for well-managed properties could hold steady or edge upward, provided new supply doesn't outpace demand."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Coloma, MI

What is the average Airbnb occupancy rate in Coloma?

The average occupancy rate for Airbnb listings in Coloma is currently 26%, which falls below Michigan's state average of 42%. This reflects the market's strong seasonal nature—demand peaks sharply in summer and drops considerably during winter months. One-bedroom properties tend to fill most consistently at 36% occupancy, while larger 5-bedroom homes average just 14%. Investors should factor this seasonality into cash-flow planning.

How much do Airbnb hosts make in Coloma?

Active Airbnb hosts in Coloma earn an average of $4,287 per month and approximately $51,444 per year, based on trailing 12-month booking data. Revenue varies significantly by property size: 4-bedroom properties lead at $90,730 annually, while 1-bedroom units average $30,552. Summer months drive the majority of income, with July alone generating over $11,000 on average per listing.

Is Coloma a good market for Airbnb investment?

Coloma scores 78 out of 100 on Rabbu's ROI Score, earning a "Standout Opportunity" rating. The market benefits from an above-average revenue-to-price ratio and strong ADR of $396, which surpasses the Michigan state average. The main consideration is pronounced seasonality—winter months generate significantly less revenue—so investors should plan for cash-flow variability. Larger properties, especially 4-bedroom homes, offer the strongest return potential.

What is the average daily rate (ADR) for Airbnb in Coloma?

The average daily rate in Coloma is $396, which is $46 above the Michigan state average of $350. ADR scales considerably with property size: 1-bedroom listings average $94 per night, while 4-bedroom properties command $719 per night. This premium pricing reflects the vacation and lakeside appeal of the area, particularly during the busy summer season.

Are short-term rentals legal in Coloma?

Short-term rentals operate in Coloma, MI, with 55 active Airbnb listings currently on the market. However, local regulations, permit requirements, and zoning rules can change, so prospective investors should verify the latest rules with the City of Coloma and Berrien County officials before purchasing. It's also wise to check for any HOA restrictions that may apply to a specific property.

When is peak season for Airbnb in Coloma?

Peak season in Coloma runs from June through August, with July as the clear standout month at an average revenue of $11,008 per listing. August follows closely at $9,505, and June averages $5,967. Revenue drops sharply after September, with the slowest months being January ($1,635) and February ($1,574). This pattern is consistent with the area's appeal as a warm-weather lakeside destination.

How many Airbnbs are there in Coloma?

There are currently 55 active Airbnb listings in Coloma as of April 2026. The market has experienced significant growth, with a 77% year-over-year increase in active listings. The supply is distributed fairly evenly across property sizes, with 2-bedroom (14 listings) and 3-bedroom (13 listings) properties making up the largest segments.

How is Airbnb revenue calculated in Coloma?

The annual and monthly revenue figures for Coloma are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while naturally reflecting seasonal peaks (like July's $11,008 average) and slower months (like February's $1,574). Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Coloma, MI market
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Property size breakdowns covering listings from 1 to 5+ bedrooms
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data is current as of April 27, 2026, and market conditions may have shifted since the last update. Local regulations, tax requirements, and permit rules are subject to change—investors should verify all compliance obligations independently.