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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Columbus presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Columbus, MS is a compact short-term rental market with just 25 active Airbnb listings and an average annual revenue of $19,938 per property. With an average daily rate of $141—well below the Mississippi state average of $318—and home values around $278,564, the market offers a relatively low barrier to entry. However, a 27% occupancy rate signals that investors will need sharp pricing and marketing strategies to stand out in what Rabbu classifies as a competitive opportunity.
According to Rabbu market data, the Columbus short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 25 |
| Average Daily Rate (ADR) | vs. $318 state avg. | $141 |
| Average Occupancy Rate | vs. 29% state avg. | 27% |
| RevPAN | ADR * Occupancy Rate | $38 |
| Average Monthly Revenue | Historical 12-month average | $1,661 |
| Average Annual Revenue | Historical 12-month average | $19,938 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Columbus appeals to investors seeking affordable entry into a small Mississippi market where limited supply creates potential upside for well-positioned properties.
Key investment factors
"Columbus sits in the competitive opportunity tier with an ROI score of 54 out of 100, reflecting average revenue-to-price dynamics but below-average occupancy stability and growth trends. The market's pronounced seasonality—revenue ranges from a low of $822 in February to a peak of $2,668 in November—means cash flow can be uneven across the year. Investors who target larger properties and lean into the strong fall season have the best shot at above-average returns. Careful deal sourcing and realistic revenue expectations are essential here, as tighter competition and modest occupancy leave little room for error."
— Rabbu Market Analysis Team
Columbus shows pronounced seasonality, with November ($2,668) and October ($2,313) far outpacing the weakest month, February ($822)—a spread of more than 3x. Investors should plan for lean winter months and capitalize on strong fall demand to maximize annual returns.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,091 |
| February |
|
$822 |
| March |
|
$1,450 |
| April |
|
$2,104 |
| May |
|
$1,603 |
| June |
|
$1,155 |
| July |
|
$1,313 |
| August |
|
$1,547 |
| September |
|
$1,977 |
| October |
|
$2,313 |
| November |
|
$2,668 |
| December |
|
$1,889 |
Supply is relatively evenly distributed, with 6 one-bedroom, 8 two-bedroom, and 8 three-bedroom listings making up the market's 25 active properties. There are no 4+ bedroom listings, which could represent an underserved niche if local demand supports larger group stays.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
6 |
| 2 bedrooms |
|
8 |
| 3 bedrooms |
|
8 |
ADR climbs from $108 for 1-bedroom listings to $162 for 2-bedrooms and $166 for 3-bedrooms, meaning the jump from 1 to 2 bedrooms carries the biggest pricing premium. The narrow $4 gap between 2- and 3-bedroom rates suggests 3-bedroom properties offer slightly more space for nearly the same nightly cost to guests.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$108 |
| 2 bedrooms |
|
$162 |
| 3 bedrooms |
|
$166 |
Three-bedroom properties lead with a RevPAN of $54, more than double the $20 RevPAN of 1-bedroom units, while 2-bedrooms sit at $42. This gap underscores how larger properties' higher occupancy compounds with better nightly rates to deliver meaningfully stronger revenue per available night.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$20 |
| 2 bedrooms |
|
$42 |
| 3 bedrooms |
|
$54 |
Occupancy scales clearly with size: 3-bedroom properties fill 33% of available nights, compared to 26% for 2-bedrooms and just 19% for 1-bedrooms. The 14-percentage-point gap between the smallest and largest units suggests guests in Columbus favor more spacious accommodations, making smaller units riskier for cash-flow stability.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
19% |
| 2 bedrooms |
|
26% |
| 3 bedrooms |
|
33% |
Monthly revenue differences across sizes are surprisingly modest—3-bedrooms average $1,676, 2-bedrooms earn $1,626, and 1-bedrooms bring in $1,501. While larger units still outperform, the relatively narrow spread of $175 between the top and bottom tier means operational costs and acquisition price play an outsized role in determining profitability.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,501 |
| 2 bedrooms |
|
$1,626 |
| 3 bedrooms |
|
$1,676 |
Three-bedroom listings top the market at $20,117 in average annual revenue, followed by 2-bedrooms at $19,512 and 1-bedrooms at $18,013. Given that 3-bedroom properties only earn about $2,100 more per year than 1-bedrooms, investors should weigh the incremental revenue against higher purchase and maintenance costs.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$18,013 |
| 2 bedrooms |
|
$19,512 |
| 3 bedrooms |
|
$20,117 |
Parking is universal at 100% of listings, and kitchens (96%), washers (84%), and self check-in (80%) are near-standard—signaling that guests in Columbus expect a home-like, self-service experience. Differentiating amenities like hot tubs, pools, and lake access appear in only 4% of listings each, offering a potential competitive edge for hosts willing to invest in standout features.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
96% |
| Washer |
|
84% |
| Self Check-in |
|
80% |
| Dryer |
|
72% |
| Workspace |
|
56% |
| Backyard |
|
52% |
| Patio or Balcony |
|
36% |
| BBQ Grill |
|
24% |
| Outdoor Furniture |
|
24% |
| Pets |
|
24% |
| Hot Tub |
|
4% |
| Lake Access |
|
4% |
| Pool |
|
4% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Columbus Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Below average | 15% |
| Supply/Demand Balance | Average | 15% |
Columbus earns a Rabbu ROI Score of 54 out of 100, placing it in the Competitive Opportunity band—meaning the fundamentals are present but returns hinge on disciplined deal selection. The revenue-to-price ratio and supply/demand balance score as average, while occupancy stability and market growth trend both fall below average, reflecting the market's softer fill rates and uncertain demand trajectory. Pairing this data with thorough local regulatory research and conservative underwriting will help investors identify which Columbus properties can realistically clear the profitability bar.
Understanding local STR regulations is essential before investing in Columbus. Here's the current regulatory landscape:
Short-term rental operators in Columbus, Mississippi may be required to obtain local business permits or register their property with the city. Investors should verify current STR permitting requirements directly with the City of Columbus and the State of Mississippi before listing a property.
Common restrictions that may apply to short-term rentals in Columbus include occupancy limits, noise ordinances, minimum stay requirements, and parking regulations. Additionally, homeowners association rules or deed restrictions in certain neighborhoods could limit or prohibit short-term rental activity, so checking with any applicable HOA is an important step.
Short-term rental hosts in Mississippi are generally subject to state sales tax and local tourism or occupancy taxes on rental income. Many booking platforms collect and remit a portion of these taxes automatically, but operators should confirm their full tax obligations with the Mississippi Department of Revenue.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Columbus can provide current regulatory guidance.
Financing an Airbnb investment in Columbus requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Columbus is likely to see continued seasonality-driven swings, with the strongest revenue concentrated in the fall months (October through November) and a softer stretch in late winter. Occupancy may hover in the 25–30% range given below-average stability trends, though selective investors targeting 3-bedroom properties could outperform the market average. ADR growth of 1–3% is plausible if supply remains modest, but meaningful improvement will depend on whether local demand drivers strengthen. Investors should treat projections cautiously and monitor listing growth, which surged 200% year-over-year."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, tax requirements, and permitting rules can change; always verify with municipal and state authorities before investing. Individual property results will vary based on location, condition, pricing strategy, and management quality.
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