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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Cookson presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Cookson, Oklahoma is a small, lakeside-oriented short-term rental market with just 23 active Airbnb listings and an average annual revenue of $20,307 per property. While the market's ADR of $180 falls below Oklahoma's $219 state average and occupancy sits at a modest 18%, the 253% year-over-year listing growth signals rising investor attention. The combination of strong summer seasonality and a competitive landscape makes Cookson a niche opportunity best suited for investors willing to differentiate on amenities and pricing strategy.
According to Rabbu market data, the Cookson short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 23 |
| Average Daily Rate (ADR) | vs. $219 state avg. | $180 |
| Average Occupancy Rate | vs. 28% state avg. | 18% |
| RevPAN | ADR * Occupancy Rate | $33 |
| Average Monthly Revenue | Historical 12-month average | $1,692 |
| Average Annual Revenue | Historical 12-month average | $20,307 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Investors are drawn to Cookson for its lake-adjacent appeal and rapid listing growth, though below-average occupancy demands careful property selection and competitive positioning.
Key investment factors
"Cookson presents a competitive but uneven opportunity. The ROI score of 42 out of 100 reflects average revenue-to-price ratios and supply/demand dynamics alongside below-average occupancy stability, meaning investors need to be strategic about property type and timing. Seasonality is pronounced — August peaks at $3,218 in average monthly revenue while January bottoms out at just $501, creating a roughly 6:1 spread between best and worst months. For investors who target 2-bedroom configurations and lean into the summer tourism window, Cookson can pencil out, but year-round cash flow will be a challenge without supplemental income strategies during the off-season."
— Rabbu Market Analysis Team
Cookson's revenue cycle is heavily seasonal, peaking in August at $3,218 and dropping to just $501 in January — a more than 6x spread that underscores the dominance of summer lake tourism. Investors should plan for roughly five strong months (May through September) and budget conservatively for the November-through-February slow season.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$501 |
| February |
|
$568 |
| March |
|
$1,325 |
| April |
|
$1,041 |
| May |
|
$1,823 |
| June |
|
$2,379 |
| July |
|
$2,997 |
| August |
|
$3,218 |
| September |
|
$2,033 |
| October |
|
$2,007 |
| November |
|
$1,490 |
| December |
|
$918 |
Supply is fairly balanced across property sizes, with 5 one-bedroom, 6 two-bedroom, and 6 three-bedroom listings making up the 23-listing market. This even distribution means no single size dominates, though the relatively small total count leaves room for new entrants to establish a foothold.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
5 |
| 2 bedrooms |
|
6 |
| 3 bedrooms |
|
6 |
ADR climbs sharply with size: 1-bedroom listings average $109 per night, 2-bedrooms sit at $133, and 3-bedroom properties command $225 — more than double the rate of a 1-bedroom. The $92 jump from 2 to 3 bedrooms represents the steepest premium, though investors should weigh this against the significantly lower occupancy that larger units experience in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$109 |
| 2 bedrooms |
|
$133 |
| 3 bedrooms |
|
$225 |
Two-bedroom properties deliver the strongest RevPAN at $58, dramatically outpacing both 1-bedrooms ($18) and 3-bedrooms ($11). This gap highlights that 2-bedroom units strike the best balance between nightly rate and occupancy, making them the most efficient earners on a per-available-night basis.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$18 |
| 2 bedrooms |
|
$58 |
| 3 bedrooms |
|
$11 |
Occupancy varies dramatically by size: 2-bedroom listings lead at 44%, 1-bedrooms fill at 17%, and 3-bedroom properties sit at just 5%. For investors prioritizing steady bookings and cash-flow reliability, the 2-bedroom segment is clearly the strongest performer in Cookson.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
17% |
| 2 bedrooms |
|
44% |
| 3 bedrooms |
|
5% |
Three-bedroom listings edge out 2-bedrooms in average monthly revenue ($1,795 vs. $1,757), while 1-bedroom units trail at $911. Despite 3-bedrooms earning slightly more per month, their extremely low occupancy (5%) means that revenue is concentrated in fewer, higher-rate bookings — a riskier income pattern compared to the more consistent 2-bedroom category.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$911 |
| 2 bedrooms |
|
$1,757 |
| 3 bedrooms |
|
$1,795 |
Annual revenue for 2-bedroom ($21,091) and 3-bedroom ($21,544) properties is nearly identical, both roughly doubling the 1-bedroom figure of $10,940. Given that 2-bedrooms achieve this revenue at much higher occupancy rates, they offer a more dependable return profile and are the standout configuration for investors seeking the best risk-adjusted income.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$10,940 |
| 2 bedrooms |
|
$21,091 |
| 3 bedrooms |
|
$21,544 |
Parking (100%), kitchens (96%), and BBQ grills (91%) are near-universal in Cookson listings, reflecting a guest base that expects self-sufficient, outdoor-oriented stays. Lake access is offered by only 26% of properties and hot tubs by just 13%, suggesting these amenities could serve as meaningful differentiators for new listings looking to stand out.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
96% |
| BBQ Grill |
|
91% |
| Self Check-in |
|
83% |
| Outdoor Furniture |
|
74% |
| Patio or Balcony |
|
74% |
| Backyard |
|
70% |
| Dryer |
|
70% |
| Washer |
|
70% |
| Pets |
|
39% |
| Workspace |
|
30% |
| Lake Access |
|
26% |
| Hot Tub |
|
13% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Cookson Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Average | 15% |
Cookson's ROI score of 42 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has real potential but requires disciplined deal selection. The score reflects average revenue-to-price ratios and supply/demand balance, but is pulled down by below-average occupancy stability — a direct reflection of the market's sharp seasonality and low fill rates outside summer months. Investors should pair this data with thorough local regulatory research and focus on property types (particularly 2-bedrooms) that demonstrate stronger occupancy fundamentals.
Understanding local STR regulations is essential before investing in Cookson. Here's the current regulatory landscape:
Short-term rental operators in Cookson, Oklahoma should verify whether Cherokee County or state-level registration or permitting is required before listing. Investors are encouraged to check with local planning and zoning authorities, as rural Oklahoma communities may have varying requirements.
Common STR restrictions that may apply include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. HOA covenants can also restrict short-term rentals in certain subdivisions, so reviewing deed restrictions before purchase is advisable.
Oklahoma imposes state sales tax and a tourism or lodging tax on short-term rentals, though platforms like Airbnb often collect and remit these on behalf of hosts. Investors should confirm whether any additional county-level occupancy taxes apply in the Cookson area.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Cookson can provide current regulatory guidance.
Financing an Airbnb investment in Cookson requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Cookson's above-average market growth trend suggests continued expansion in both supply and traveler interest, likely driven by lake and outdoor recreation tourism. Summer months should remain the revenue engine — estimates point to peak monthly earnings in the $2,500–$3,200 range between June and August — while winter will likely stay soft with revenues under $600. Occupancy may face downward pressure as new listings enter the market, so investors should anticipate rates settling around 16–20% overall unless they target 2-bedroom properties, which currently capture significantly higher fill rates. Selective deal sourcing and strong amenity packages will be essential to outperform the market average."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and market conditions may have shifted since the last update. Local regulations, HOA rules, and tax obligations vary and should be independently verified before making investment decisions.
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