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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Cottonwood presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Cottonwood, AZ sits in the heart of Arizona's Verde Valley — a region known for its wine trails, proximity to Sedona, and year-round outdoor recreation — making it a draw for leisure travelers looking for a more affordable base. With 208 active Airbnb listings, an average daily rate of $195 (well below the $434 state average), and average annual revenue of $28,318, the market offers accessible entry points but demands careful deal selection given a 36% occupancy rate that trails the 53% state benchmark. The ROI score of 53 out of 100 reflects a competitive landscape where investor interest is strong, yet tighter supply-demand dynamics and moderate revenue-to-price ratios mean the best returns will go to operators who differentiate on property quality and guest experience.
According to Rabbu market data, the Cottonwood short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 208 |
| Average Daily Rate (ADR) | vs. $434 state avg. | $195 |
| Average Occupancy Rate | vs. 53% state avg. | 36% |
| RevPAN | ADR * Occupancy Rate | $70 |
| Average Monthly Revenue | Historical 12-month average | $2,359 |
| Average Annual Revenue | Historical 12-month average | $28,318 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Cottonwood appeals to investors seeking affordable entry into Arizona's tourism corridor, where wine country charm and Sedona overflow demand create a steady — if competitive — rental opportunity.
Key investment factors
"Cottonwood represents a moderate opportunity for STR investors who are willing to be strategic about property selection and operations. Seasonality is a meaningful factor — March and April deliver revenue that's roughly double the January lows, so budgeting for softer summer and winter months is critical. The market's above-average occupancy stability is an encouraging sign, but the below-average supply/demand balance and rapid listing growth suggest the window for easy returns is narrowing. Investors who target 3-bedroom or larger properties, which show stronger RevPAN and occupancy figures, will be best positioned to capture outsized returns relative to the competition."
— Rabbu Market Analysis Team
March is the clear peak at $3,492, followed closely by April at $3,012, while January marks the low point at $1,735 — a roughly 2x seasonal swing that investors should build into their cash-flow projections. The fall shoulder season offers a secondary uptick in October ($2,628), providing some relief between the slower summer and winter months.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,735 |
| February |
|
$2,137 |
| March |
|
$3,492 |
| April |
|
$3,012 |
| May |
|
$2,568 |
| June |
|
$1,981 |
| July |
|
$2,079 |
| August |
|
$1,938 |
| September |
|
$2,148 |
| October |
|
$2,628 |
| November |
|
$2,337 |
| December |
|
$2,259 |
One-bedroom units dominate supply with 67 listings (32% of the market), while 3-bedrooms follow at 52 and 2-bedrooms at 48. Larger properties — 4-bedroom and above — are notably underrepresented with just 25 total listings, which could signal less competition and a differentiation opportunity for investors willing to acquire bigger homes.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
16 |
| 1 bedroom |
|
67 |
| 2 bedrooms |
|
48 |
| 3 bedrooms |
|
52 |
| 4 bedrooms |
|
10 |
| 5 bedrooms |
|
8 |
| 6+ bedrooms |
|
7 |
ADR climbs steadily from $104 for studios to $306 for 4-bedrooms, then jumps sharply to $670 for 5-bedroom properties before dropping to $457 for 6+ bedrooms. The steepest premium-per-bedroom gains appear in the 4- and 5-bedroom segments, where limited supply allows hosts to command significantly higher nightly rates.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$104 |
| 1 bedroom |
|
$118 |
| 2 bedrooms |
|
$179 |
| 3 bedrooms |
|
$206 |
| 4 bedrooms |
|
$306 |
| 5 bedrooms |
|
$670 |
| 6+ bedrooms |
|
$457 |
Five-bedroom properties deliver the highest RevPAN at $164, nearly double that of 3-bedrooms ($89) and more than four times studios ($35). This suggests that despite lower occupancy rates, the premium ADR on larger homes more than compensates, making them the most efficient revenue generators on a per-available-night basis.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$35 |
| 1 bedroom |
|
$39 |
| 2 bedrooms |
|
$67 |
| 3 bedrooms |
|
$89 |
| 4 bedrooms |
|
$100 |
| 5 bedrooms |
|
$164 |
| 6+ bedrooms |
|
$121 |
Three-bedroom units lead occupancy at 43%, followed by 2-bedrooms at 38%, while larger 5-bedroom (25%) and 6+ bedroom (27%) properties sit at the low end. For investors prioritizing consistent bookings and cash-flow stability, mid-sized 2- and 3-bedroom properties offer the most reliable demand in Cottonwood.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
34% |
| 1 bedroom |
|
33% |
| 2 bedrooms |
|
38% |
| 3 bedrooms |
|
43% |
| 4 bedrooms |
|
33% |
| 5 bedrooms |
|
25% |
| 6+ bedrooms |
|
27% |
Monthly revenue scales meaningfully with size — studios bring in about $1,000, while 6+ bedroom properties average $6,814 per month. The jump from 3-bedrooms ($2,977) to 4-bedrooms ($3,711) is proportional, but the leap to 5-bedrooms ($5,767) represents a 55% increase that reflects the outsized earning potential of larger, premium properties in this market.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$1,000 |
| 1 bedroom |
|
$1,593 |
| 2 bedrooms |
|
$2,285 |
| 3 bedrooms |
|
$2,977 |
| 4 bedrooms |
|
$3,711 |
| 5 bedrooms |
|
$5,767 |
| 6+ bedrooms |
|
$6,814 |
Annual revenue ranges from $12,011 for studios to $81,771 for 6+ bedroom homes, with the sharpest dollar increase occurring between 4-bedrooms ($44,542) and 5-bedrooms ($69,205). Given average home values of $518,363, investors focused on return potential should evaluate whether the acquisition cost differential for larger properties is justified by the substantially higher annual revenue.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$12,011 |
| 1 bedroom |
|
$19,120 |
| 2 bedrooms |
|
$27,430 |
| 3 bedrooms |
|
$35,735 |
| 4 bedrooms |
|
$44,542 |
| 5 bedrooms |
|
$69,205 |
| 6+ bedrooms |
|
$81,771 |
Parking (97%) and kitchen access (93%) are near-universal, reflecting the car-dependent, self-catering nature of Cottonwood stays. Outdoor living amenities — outdoor furniture (82%), patios (78%), backyards (75%), and BBQ grills (72%) — dominate the middle tier, signaling that guests in this market strongly value properties that let them enjoy Arizona's climate, while hot tubs (24%) and pools (14%) remain differentiators rather than expectations.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
97% |
| Kitchen |
|
93% |
| Self Check-in |
|
87% |
| Outdoor Furniture |
|
82% |
| Patio or Balcony |
|
78% |
| Backyard |
|
75% |
| BBQ Grill |
|
72% |
| Washer |
|
68% |
| Dryer |
|
66% |
| Workspace |
|
57% |
| Pets |
|
47% |
| Hot Tub |
|
24% |
| Pool |
|
14% |
| EV Charger |
|
10% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Cottonwood Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Above average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Below average | 15% |
Cottonwood's ROI score of 53 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has genuine upside but requires sharper execution to capitalize on it. Occupancy stability rates above average, which is a positive signal for cash-flow reliability, but the below-average supply/demand balance — fueled by 105% year-over-year listing growth — means new entrants face stiffer competition for bookings. Investors should pair this data with thorough local regulatory research and focus on property types that command stronger RevPAN to tilt the economics in their favor.
Understanding local STR regulations is essential before investing in Cottonwood. Here's the current regulatory landscape:
In Cottonwood, Arizona, short-term rental operators should verify whether a local business license or STR registration is required before listing a property. Arizona state law generally limits municipalities' ability to ban STRs outright, but cities can still impose reasonable regulations, so checking with Cottonwood's planning or zoning department is essential.
Common restrictions that may apply include occupancy limits tied to bedroom count, noise and nuisance ordinances, parking requirements for guests, and potential HOA rules that could restrict or prohibit short-term rentals in certain communities. Investors should also be aware that some jurisdictions impose minimum-stay requirements or cap the total number of permitted STR properties in a given area.
Arizona requires STR operators to collect and remit Transaction Privilege Tax (TPT), which functions as a sales tax on lodging, along with any applicable county or city surcharges. Many booking platforms like Airbnb collect and remit these taxes on behalf of hosts, but operators should confirm their specific obligations with the Arizona Department of Revenue.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Cottonwood can provide current regulatory guidance.
Financing an Airbnb investment in Cottonwood requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Cottonwood's STR market is likely to see continued spring-season strength, with March and April remaining peak revenue months. ADR may edge up modestly — perhaps 1–3% — as the broader Verde Valley tourism economy grows, though occupancy is expected to hover in the 34–40% range given the current supply trajectory. Year-over-year listing growth of 105% signals rising competition, so investors entering the market should plan for occupancy pressure and focus on larger or well-amenitized properties that command premium nightly rates."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions as of the dates noted; actual results may differ due to changing local regulations, economic conditions, or property-specific factors. Investors should independently verify all local STR regulations, tax obligations, and HOA restrictions before purchasing a property.
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